Hong Kong SMEs are facing huge challenges due to economical factors and changes in consumer behavior. This document outlines the challenges and opportunities for HK SMEs.
6. EBAY SELLERS
HK & China are the largest eBay
export hubs worldwide. Facing
stiff competition & increasingly
unfavorable eBay rules, sellers are
looking to expand multi-channels
7. RETAIL BRANDS
Facing stiff rental & increasing e-
commerce adoption, large & small
retail brands are also exploring the
online channel for sales and
marketing.
10. E-commerce Export from HK & China
Hong Kong & China are currently
largest eBay export hubs
The largest eBay exporter is in HK
with sales over 21.7 million USD
turnover. The largest in China has
over 14.3 million USD turnover.
Over 90 HK-based exporter with one
million USD turnover, while over 65
China exporter with one million USD
turnover
http://topics.scmp.com/news/china-business-watch/article/eBay-
crowns-HK-and-mainland-export-kings-of-Asia
11. E-commerce in Hong Kong
Thanks to Taobao, more and more Hong Kong consumers have
started purchasing physical goods online. We see this as an
irreversible trend.
13. E-commerce Opportunities
• Online channel for brand building &
sales
• eShop + marketplace strategy
• Reaching consumers domestically
and across borders
14. Filling up the knowledge gap
branding
e-
channels
& platform
e-
marketing
15. Who are we
CLEARgo is an e-commerce and marketing service
provider, with the mission to help brands exploit the
online sales channel with maximum result.
We help our clients to transform and thrive in the
era of digital.
16. Our Services & Solutions
e-business digital channel operations digital
strategy development management marketing
• E-business strategy plan • User experience design • Standard operating • Digital communications
and business model • E-commerce platform procedures planning
analysis development • Call center management • Digital marketing campaigns
• Consumer insights • Multi-channel • Fulfillment management • CRM / E-mail marketing
• Segmentation analysis development • Search engine marketing /
• Go-to-market plan • Conversion optimization optimization (SEM/SEO)
• Affiliate program
• Loyalty program
17. CLEARgo can work with you:
As an e-commerce distributor for your brand / CPS-based
As an e-commerce service & production company
As an e-commerce technology platform provider
China and Hong Kong are among the world’s most exciting ecommerce markets, thanks to eBay’s burgeoning relationships with, and the dynamic growth of, Asian exporters. Consider these facts:• Sales from large China exporters on eBay grew by 34%. In Hong Kong, a more established export hub for eBay, large exporters grew by 14%. • The Asian exporter with the largest turnover on eBay is based in Hong Kong and this year recorded sales of over US$21.7 million. Another 90 Hong Kong based exporters turned over more than US$1 million.• In China, 65 exporters turned over more than US$1 million, with the largest recording annual sales of over US$14.3 million.• Computers are the top-selling items among China exporters on eBay. In Hong Kong photographic items top the list.