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Online Word of Mouth

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Bryony Thomas - Marketing Speaker | Writer | Consultant
Bryony Thomas - Marketing Speaker | Writer | Consultant

This half-hour presentation shows where online word-of-mouth sits in the sales funnel and provides practical advice in getting started.

BusinessTechnology
1 of 20
ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009
 
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
Ⓒ Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source: Stuart Small, Google, Marketing Week Conference Feb 2008
Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
BE PROVEN BE THERE BE RELEVANT Ⓒ Clear Thought Consulting Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) Clear Thought Consulting Ltd BE THERE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BE RELEVANT Ⓒ Clear Thought Consulting Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BE PROVEN Ⓒ Clear Thought Consulting Ltd
Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries
Ⓒ Clear Thought Consulting Ltd
REMEMBER… ,[object Object],[object Object],[object Object],[object Object],Ⓒ Clear Thought Consulting Ltd
(c) Clear Thought Consulting Ltd Ⓒ Clear Thought Consulting Ltd
 

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