This slideshare is a snapshot of how the top 10 of the largest malls in South East Asia measure up in terms of their social media presence on Facebook fans, engagement, and other platforms. It answers three questions: 1) how many fans? 2) how engaged? 3) how social? It also touches briefly on how their growth strategy might hinder their social media strategy.

1. Asian Retail Social Media:
How The Malls Are Doing It
(Or not doing it)

2. we’re
www.socialmetric.com
retail brands like 3m, capitalmall asia, phyto use us to
generate fans, engagement, sales actions from social
media

3. Fun fact

4. Did you know

5. South East Asia is…

6. 0.0005% of total land
mass of the World

8. That’s rather
insignificant…

9. But…

10. Did you know

11. South east asia has 21 out
of the 45 …
largestmalls in the world

12. South east asia has 21 out
of the 45 …
largestmalls in the world

14. Se asian
malls

15. Now…

16. That’s rather significant

17. We will delve into the 10
of 21 malls in south east
asia

18. To see how they are
executing their facebook
campaigns

19. Let’s take a snapshot of
them as of early apr 2014.

20. This is how we will do it

21. From
largestto
2ndto
3rd , etc, etc

22. COUNTRY – MALL NAME– size
Fans:
how many
Weekly
engagement:
How much
Other social media
platforms:
how social

23. Philippines - SM Megamall – 500,000 m2
Fans:
231,375
Weekly
engagement:
0.57%
Other social media
platforms:
Instagram
twitter

24. Philippines - SM CITY NORTH EDSA – 482,878 m2
Fans:
353,765
Weekly
engagement:
2.4%
Other social media
platforms:
Instagram
pinterest

25. Malaysia - 1 Utama– 465,000 m2
Fans:
32,149
Weekly
engagement:
1.2%
Other social media
platforms:
none

26. thailand - centralworld– 429,500 m2
Fans:
323,051
Weekly
engagement:
0.8%
Other social media
platforms:
instagram
pinterest

27. malaysia - midvalley– 420,000 m2
Fans:
46,787
Weekly
engagement:
18.5%
Other social media
platforms:
instagram

28. Philippines – SM mall of asia – 407,000 m2
Fans:
466,547
Weekly
engagement:
4.2%
Other social media
platforms:
twitter

29. malaysia – sunway pyramid– 396,000 m2
Fans:
461,251
Weekly
engagement:
1.5%
Other social media
platforms:
none

30. malaysia – BERJAYA TIMES SQUARE KL – 320,000 m2
Fans:
3,510
Weekly
engagement:
7.4%
Other social media
platforms:
twitter

31. INDONESIA– MAL ARTHA GADING–270,000 m2
Fans:
3,922
FRIENDS
Weekly
engagement:
?
Other social media
platforms:
twitter. IT HAS MORE
FOLLOWERS ON TWITTER
THAN FB

32. Philippines – sm city cebu – 268,611 m2
Fans:
56,356
Weekly
engagement:
1.4%
Other social media
platforms:
none

33. Notable mentions

34. In Philippines,

35. the ayala group have an
umbrella page for all
their malls.

36. On top of the individual
mall pages

37. But the sm group doesn’t.

38. The ayala malls page is
going strong

39. The ayala malls page is
going strong

40. Philippines – ayala malls– 268,611 m2
Fans:
283,301
Weekly
engagement:
1.0%
Other social media
platforms:
Instagram
twitter

41. Key questions to ask

42. Beyond a mall’s social
media strategy

43. What’s their portfolio’s
strategy?

44. Sm prime’s president
mentioned

45. why are they opening
malls

46. in provincial parts of
Philippines …

47. “…Our new malls will meet the
underserved retail demand and
aspirations of the residents in
these areas….”
SM Prime President Mr. Hans T. Sy

48. This ultimately affects the
asian social media retail
landscape side of things

49. Would a more offline campaign
and below the line work better
for sm prime?

50. Maybe a social media
engagement strategy

51. should be alower priority for
their provincial malls?

52. Is that the reason why the MAL
ARTHA GADING of indonesia

53. uses a facebook friend profile
rather than a page?

54. hopefully

55. I would prefer to leave you

56. With initial questions to think
about

57. Please email, tweet, or leave a
note below to share your
thoughts

58. @clemmmwong
sg.linkedin.com/in/clemwong