Our team wanted to investigate how data could be used to enhance the experience of sporting events. Using professional cycling tours as an example, we developed a design concept for a sport analytics platform that could supplement the viewers experience and participation during live events. As a first step, we imagined an iPad app that would provide real-time tracking, performance information and statistics of the cyclists during the race.

1. A second screen for
cycling tours
CYCLEVIZ: A CLEVER°FRANKE DESIGN CONCEPT
ROLE
Concept / Visual Design

2. PROBLEM
Watching a cycling competition on T.V.
can be a magnificent yet frustrating
experience. There is a lot to take in, but
nothing is really clear.

3. GOAL
To create a data driven ‘second screen’
experience that can make watching the
sport more exciting, insightful and
interesting to follow.

4. Informative Immediate
Insights
PRINCIPLES
True cycling
experience

5. 1024 × 768 (4:3)
centre aligned

6. PAGE TITLE

7. Op bank met ipad voor tv
PAGE TITLE
< HOE WERKT DAT MET KOPGROEPEN>

8. PAGE TITLE

9. Get immediate insights
about important moments in the race

10. 1024 × 768 (4:3)
centre aligned

11. PAGE TITLE

12. GROUP VIEW
Understand the relationships between
cyclists in the field at any time

13. 1024 × 768 (4:3)
centre aligned

14. PAGE TITLE

15. Cadence
Heart-Rate
Speed
Location
Altitude
Power
Distance
Track the performance
of your favorite cyclist
BIKE SENSORS

16. 1024 × 768 (4:3)
centre aligned

17. PAGE TITLE

18. Provides insights at the right moment,
To conclude, this app:

19. 1024 × 768 (4:3)
centre aligned
Provides detailed
information,

20. 1024 × 768 (4:3)
centre aligned
And breathes cycling.

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