The document discusses a new product ownership model where design, development, and product management/business collectively own the product as one team. Each role has certain obligations and authorities. Design serves as the "empathizer-in-chief" to understand customer needs, while development commits to technical solutions and measures outcomes. Product management makes fast decisions, identifies business value, and delegates appropriately. The model aims to avoid blame and encourage shared responsibility for outcomes.
6. Today’s assumptions:
1. You understand Lean Startup.
2. You’re already working Agile.
LUXR.CO
APRIL 2012
Tuesday, October 29, 13
7. Today’s assumptions:
1. You understand Lean Startup.
2. You’re already working Agile.
3. It’s not always smooth.
LUXR.CO
APRIL 2012
Tuesday, October 29, 13
8. Agile is a beautiful thing.
LUXR.CO
APRIL 2012
Tuesday, October 29, 13
9. “The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
“The courage to seek real,
concrete answers creates
feedback.”
—Kent Beck
LUXR.CO
Tuesday, October 29, 13
MAY 2012
11. Learning culture
Small increments of working code
Standup
Dev
User Stories
Dev
Dev
Refactor
Short development
cycles
Testing early & often
Dev
Dev
Dev
Dev
Continuous Integration
Lightweight communication over written specifications
LUXR.CO
Tuesday, October 29, 13
MAY 2012
Product Owner
Retrospectives
13. “No matter what the client
says the problem is,
it is always a people
problem.”
—Also by Kent Beck
(emphasis mine)
LUXR.CO
APRIL 2012
Tuesday, October 29, 13
37. DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
LUXR.CO
Tuesday, October 29, 13
MAY 2012
38. DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
One Important Authority
LUXR.CO
Tuesday, October 29, 13
MAY 2012
39. DESIGN
Empathizer-in-Chief
Obligation to the Team
Understand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
One Important Authority
Prioritize customer problems.
LUXR.CO
Tuesday, October 29, 13
MAY 2012
42. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technology.
LUXR.CO
Tuesday, October 29, 13
MAY 2012
43. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technology.
Commit to the outcome.
LUXR.CO
Tuesday, October 29, 13
MAY 2012
44. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technology.
Commit to the outcome.
One Important Authority
LUXR.CO
Tuesday, October 29, 13
MAY 2012
45. DEVELOPMENT
“Raise high the roof”
Obligation to the Team
Envision the best possible solutions based on
available technology.
Commit to the outcome.
One Important Authority
Measure outcomes over time.
LUXR.CO
Tuesday, October 29, 13
MAY 2012
47. PM & BUSINESS
Scales of Justice
Obligation to the Team
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Tuesday, October 29, 13
MAY 2012
48. PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
LUXR.CO
Tuesday, October 29, 13
MAY 2012
49. PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business the value in customer needs.
LUXR.CO
Tuesday, October 29, 13
MAY 2012
50. PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business the value in customer needs.
One Important Authority
LUXR.CO
Tuesday, October 29, 13
MAY 2012
51. PM & BUSINESS
Scales of Justice
Obligation to the Team
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business the value in customer needs.
One Important Authority
Delegate decisions to the appropriate person.
LUXR.CO
Tuesday, October 29, 13
MAY 2012
52. customer support
PM
iz/
B
UX & Design
marketing &
advertising
front end
sales
tech support
De
v&
tech ops
business
operations
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Tuesday, October 29, 13
MAY 2012
En
g
security
53. When things go wrong,
there’s no one to blame
but ourselves.
LUXR.CO
Tuesday, October 29, 13
MAY 2012