17. (Proportions are accurate, but metrics on this page are not real values.)
5% 4% 9.75%
30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions
Say each conversion is worth $2
That works out to $26,000 revenue by not waiting.
That’s more than most startups pay for design services, total, prior to launch.
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
18. Less risk (and more)
The old
way
)
The new
way
)
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
19. The LEAN principle:
reduce INVENTORY, RISK, and WASTE
Nobody
Like this... clicked.
)
)
Make a design Discover that it
decision 3 MONTHS wasn’t right
3 HOURS
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
21. UX Cycles
THINK
GENERATIVE RESEARCH
IDEATION
MENTAL MODELS Reduce
BEHAVIOR MODELS time, n cycle
ot build
TEST RESULTS time
COMPETITIVE ANALYSIS
MAKE
PROTOTYPES
WIREFRAMES
VALUE PROP
LANDING PAGE
HYPOTHESES
COMPS
DEPLOYED CODE
CHECK
A/B TESTING
SITE ANALYTICS
USABILITY TESTING
FUNNEL
SIGN-UPS
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
23. Lean means...
• Keep your inventory low.
UX
CLASS
IC
• Talk to your customers.
• Make something they want.
UX
CLASS
IC
• Prove your ideas and your interfaces.
UX
CLASS
IC
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
24. How do you do good user experience work
in a lean environment?
PROVE IMPROVE
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
25. Lean User
Experience
Fundamentals
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
26. Lean User Experience is a cross-functional,
principle-driven process characterized by rituals
that predispose teams to predictable, high-quality,
high-velocity user experience outcomes.
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
27. LEAN UX PRINCIPLES
1. Design + product management + development = 1 product team
2. Externalize
3. Research with users is the best source of information
4. Focus on solving the right problem
5. Generate many options and decide quickly which to pursue
6. Recognize hypotheses & validate them
7. Rapid cycles: think/make/check
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
28. LEAN UX FRAMEWORK
USERS
1. BLAH
WHY
NEEDS 2. BLAH
3. BLAH
PLE
WHAT PEO
HOW T
DUC
PRO
(INSERT BUSINESS THINKING HERE)
BOB CAN...
USES
FEATURES
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
THIS WEEK
USER STORIES
THEMED RELEASES
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
29. LEAN UX FRAMEWORK
THINK
USERS MAKE
CHECK
THINK NEEDS THINK
MAKE
MAKE
CHECK
CHECK (INSERT BUSINESS THINKING HERE)
USES
THINK
MAKE
CHECK
THINK FEATURES THINK
MAKE
MAKE (CREATE SKETCHES,
WIREFRAMES & PIXELS) CHECK
CHECK
USER STORIES
THEMED RELEASES
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
30. LEAN UX METHODS ARE
LIGHTWEIGHT
LOW-FI
LO-TECH
EXTERNAL
FACE TO FACE
COLLABORATIVE
GENERATIVE AND DECISIVE
FAST
REPEATABLE
ROUTINIZED
GOAL DRIVEN
OUTCOME FOCUSED
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
31. THE UX FIELD HAS Pyramid
ABSTRACT CONCEPTS
STRATEGY
LOADS OF METHODS Business Model Canvas
Ecosystem Map
THAT WILL WORK Personas (scenarios)
Design Target
USER
LEAN. 6-Up Sketching
Activity Map USES
(PLUS A FEW OF MY OWN MAKING) Story Boards
Sticky Triage
Story Mapping FEATURE PLANNING
Iteration Planning
2 or 3-Up Sketching
Test Creation
Wireframes IA, IXD, UI
Card Sorting
Black Hat Session
Sketch Boards
Prototyping (many kinds)
Greyboxing DETAIL DESIGN
Pair Production/Design
Design Bible
Pattern Libraries COHESIVENESS
Housecleaning
WORKING SOFTWARE
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
32. WE ALSO HAVE METHODS TO
“GET OUT OF THE BUILDING.”
CUSTOMER DEVELOPMENT
Listen (talk*) to people**
Surveys GENERATIVE
Watch people use
competitors
Customer acceptance testing
with paper prototypes
Card sorting EVOLUTIONARY
Usability testing
Usertesting.com
Behavioral metrics QUANTITATIVE
A/B testing
Heat mapping
OPTIMIZATION
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
33. RITUALS FOR LEAN PRODUCT TEAMS
ABSTRACT CONCEPTS
Define the problem and write the “test” first
User need/quote as sprint name
IDEATE
Wireframe check
Pairing
COMMUNICATE
Retrospective LEARN
Measure
Redo IMPROVE
Housecleaning
WORKING SOFTWARE
LEAN UX FUNDAMENTALS, GENERAL ASSEMBLY EDITION 03/2011 JANICE@LUXR.CO
