Stop Thinking Start Doing | Benchmark Search Conference 2016
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From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Andrew Halliday, Satsuma Loans - Stop Thinking Start Doing. #benchmarkconf2016
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Stop Thinking Start Doing | Benchmark Search Conference 2016
- 1. Andrew Halliday| SEO Manager | @ahalliday
- 2. About Me
- 5. To Do Lists
- 7. Get Back to the office
Editor's Notes
- So Ive been in search marketing for about 4 or 5 years. Used to work at Ebuyer.com as head of SEO and PPC Currently SEO Manager at Satsuma Loansa Been doing SEO since I created my first website back at 6th form and that involved adding white text to rank for them keyterms (how times have changed) What I usually speak about at conferences is techncial SEO, server logs being my favorite area (doing Moz Webinar in Nov) But today I am going to talk about something abit different – GSD Also big shout out to MMU who are one of the sponsors I was only asked yesterday to speak – it was them teaching me the skills that allows me to create a presentation in 24 hours (or me liking a good time and leaving to the last minute – I will let you chose which is more likely)
- Two great examples to help you get shit done
- We have seen some great presentations today, and Ive learnt quite a bit which I will be taking back to the office Don’t try and do everything – pick 3 or 4 quick wins that will make a difference to the companys bottom line Future conferences get signed off easier If you only get 2 good things from your next conference take an idea from here and implement it (ur boss doesn’t know when you learnt it)
- Creating a beautiful todo list may look nice but Google doesn’t wait and ur boss wants results today Devs need work now You need to deliver results Does your boss want an amazing spreadsheet or an improvement in sales (if it’s the first please let me know I am good at excel)
- Never accepts a list from an agency of more than ¾ key points Put responsibity on their shoulders for picking the quick win Once complete ask for next list Easier to manager Never give a list to devs, pr team, content team etc that is more than ¾ items They can see the results and more willing in future
- Do some shit Destroy your long to do lists (well don’t as all the items need doing but create smaller to do lists)