Content Marketing and Online Networking for Therapists
•Download as PPT, PDF•
1 like•1,133 views
Learn how to use content marketing and online networking to attract new clients into your practice.
Recommended
Recommended
More Related Content
Similar to Content Marketing and Online Networking for Therapists
Similar to Content Marketing and Online Networking for Therapists (20)
Recently uploaded
Recently uploaded (20)
Content Marketing and Online Networking for Therapists
- 1. Content Marketing and Online Networking: What You Need to Know to Attract Clients Todayhttps://clintonpower.com.a u/ with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 2. What is Content Marketing and Why You Should Care www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 9. An Introduction to the Power of Blogging with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 14. It Doesn’t Have to Take Long www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 18. Technology www.AustraliaCounselling.com.au COPYRIGHT © 2015 Wordpress.org NOT WordPress.com
- 19. Integrate Your Blog Into Your Website www.AustraliaCounselling.com.au COPYRIGHT © 2015 Jodiegale.com
- 20. How to Find Blog Ideas www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 25. Follow Other Blogs www.AustraliaCounselling.com.au COPYRIGHT © 2015 www.alltop.com
- 26. Post Multi-Media www.AustraliaCounselling.com.au COPYRIGHT © 2015 watersedgecounselling.com
- 30. Writing Structure www.AustraliaCounselling.com.au COPYRIGHT © 2015 Write so your content can be scanned
- 31. Exercise www.AustraliaCounselling.com.au COPYRIGHT © 2015 Write a list post based related to your niche
- 35. Free Images www.AustraliaCounselling.com.au COPYRIGHT © 2015 •Photopin.com •Morguefile.com
- 37. Share Your Posts on Social Media www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 39. Revisit Your Archives to Refresh Old Posts www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 40. Write on a Regular Basis www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 41. Effective Online Networking Tips and Tricks with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 45. Learning the Language of the Different Social Media Platforms www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 54. Twitter tools www.AustraliaCounselling.com.au COPYRIGHT © 2013 •www.hootsuite.com •www.tweetdeck.com •www.bufferapp.com •www.socialoomph.com
- 58. Twellow.com: Follow People in Your Niche www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 60. Exercise: Write a Tweet www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 61. Exercise: Write a Tweet www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 62. Exercise: Write a Tweet www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 63. Exercise: Write a Tweet www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 64. The Dos and Don’ts of Networking on Social Media www.AustraliaCounselling.com.au COPYRIGHT © 2015
- 65. Twitter best practices www.AustraliaCounselling.com.au COPYRIGHT © 2015 •Focus on building relationships •Limit self-promotion •Give before you ask •Provide interesting content always
- 68. LinkedIn best practices www.AustraliaCounselling.com.au COPYRIGHT © 2015 •Share professional content only •Don’t hashtag or @ mention •Build relationships with peers and colleagues •Always be helpful
- 69. Facebook best practices www.AustraliaCounselling.com.au COPYRIGHT © 2015 •Use the 3 E’s of social media •Don’t be afraid to share off topic when entertaining •Share gorgeous images when possible •Share interesting, fun and helpful content
- 70. Contact Me www.AustraliaCounselling.com.au COPYRIGHT © 2015 info@australiacounselling.com.au 0412 241 410 Twitter: @sydneytherapist LinkedIn: http://linkedin.com/in/clintonpower
Editor's Notes
- -here’s me with my trainer Dr Michael Reed and colleague in final year of Gestalt -6 years of training- not one class on marketing -I was working for a large national relationship counselling service being paid small amount and having clients paying $150 an hour -out of frustration I left to go out on my own -had another job to keep myself going -created beautiful website- all about me -got business cards, rented a room and waited expecting clients to come through the door -clients didn’t come- I was struggling to make a living from clients- 2 or 3 a week, very inconsistent -realised I knew nothing about marketing- I had no goals, plan or strategy -decided I had to learn- hired marketing coach, educated myself- did marketing workshops, courses, studied copywriting, researched internet -discovered I had a passion for this, which helped, but I actually started to enjoy marketing -my passion was online marketing and I learned how to create website and write copy that got more conversions and my website ranked higher -now 99% of my business comes from Google- I have an associate -I created Australia Counselling and wanted to teach others how to do what I did
- Identify: What makes you happy? What are you passionate about? What are your skills and experience? Where do you do your best work? -this all informs your niche later on
- Mindset: -your attitude about your business -being an advocate for your business (not get confused that you are your business) If you know who you want in your caseload, you are likely to get them. Once you know who you want to serve, then you can let those ideal clients know who you are, what you have to offer and how to reach you. Talk easily about what you do and how you help people. To have your phone ringing and your appointment book filled you must be able to articulate what you do so that your ideal client says “Hey, that's me! And I want what she has to offer!” Let the community know you. To truly have a full caseload, you must have a plan. A plan that lets the community know what pain you help to reduce. (You see, people want to come to therapy to have their pain reduced.) Be paid well. Finally, you must decide that you are worthy of being paid a good fee. definition of a successful therapy mindset: Choose to work with clients you really enjoy. Work in a location that appeals to me. Create a schedule that suits my lifestyle. Set, negotiate, and collect fees that are in the best interest of both the client and me. Take care of myself physically and emotionally.
- -fear of getting started -being exposed -fears of being criticised or judged by peers -fear of being unethical -fear of being overwhelmed -fear of looking stupid -fear of making mistakes/not being perfect -fear of looking like you’re selling Overcoming; -focus on your goals -be an advocate for your business -don’t personalise things -expect the ups and downs of business
- -how has your story influenced you as a therapist? -how has this influenced who you work with and love to help? How does your history inform the way you work and what modality appealed to you to go further -your story can be an important part of your marketing -many therapists leave out their story in their marketing -example- this week I had a person in the creative arts see me- because I used to be a musician and used Gestalt- he connected with my story
- -how has your story influenced you as a therapist? -how has this influenced who you work with and love to help? How does your history inform the way you work and what modality appealed to you to go further -your story can be an important part of your marketing -many therapists leave out their story in their marketing -example- this week I had a person in the creative arts see me- because I used to be a musician and used Gestalt- he connected with my story
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “Do they know that they need it?” “Would they say they need it?” “Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
- -important part of marketing is building authority -not about mindless self-promotion or calling yourself an expert -authority is something that happens over time through you having a clear marketing message -you reveal your personality -you make yourself visible -you add value to your community
- -important part of marketing is building authority -not about mindless self-promotion or calling yourself an expert -authority is something that happens over time through you having a clear marketing message -you reveal your personality -you make yourself visible -you add value to your community
- -important part of marketing is building authority -not about mindless self-promotion or calling yourself an expert -authority is something that happens over time through you having a clear marketing message -you reveal your personality -you make yourself visible -you add value to your community
- -important part of marketing is building authority -not about mindless self-promotion or calling yourself an expert -authority is something that happens over time through you having a clear marketing message -you reveal your personality -you make yourself visible -you add value to your community
- -important part of marketing is building authority -not about mindless self-promotion or calling yourself an expert -authority is something that happens over time through you having a clear marketing message -you reveal your personality -you make yourself visible -you add value to your community
- -important part of marketing is building authority -not about mindless self-promotion or calling yourself an expert -authority is something that happens over time through you having a clear marketing message -you reveal your personality -you make yourself visible -you add value to your community