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From 16 billion at present to 31 billion coupons in 2019, the 
analyst see digital couponing take over the newspaper 
coupons completely in future. 
Growing Interest 
Source: Statista
Half of Internet users in US will redeem digital coupons in 
the coming year. There is a great ratio of all age groups with 
interest in couponing activities. Due to fast access and 
coupon databases youngsters are interested in couponing 
activities more than they ever were. 
Fast Access 
Source: OneUpWeb
Global consumers have made their ways efficient. 
People are connecting globally to evaluate 
coupon’s performance and share information. 
Global Couponing Communities 
Source: LavishCoupon.Com
Ease of Shopping 
With personalized offers and extra discounts, the ease 
of shopping online is valued by 66 million shoppers 
who accessed and redeemed online coupons in the last 
year. 
Source: Statista
Consumers appreciate the availability of discounts 
without the need of stacking. With the ratio of 36% 
to 11% of smartphone and tablet users are availing 
massive discounts on their online shopping. 
Less time consuming 
Source: Nerdgraph
Source: ClothingRic.Com 
Better product Line 
As compared to newspaper 
coupons, the online coupons 
have broken categorical 
boundaries and therefore people 
of all age are interested in 
applying discounts on their 
shopping.
Marketing Ease for 
new brands 
In a survey 68% of people showed their consent 
about promoting new brands who are offering 
discounts. 
Source: Statista
Frequent Information links 
It is hard to find the product reviews and business 
background from coupon published in newspaper as 
compared to online coupons. The consumers like the 
fact that all news and reviews accessible with a single 
click. 
Source: CouponsRain.Com

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Digital Coupon Trends Driving Increased Interest and Usage

  • 1.
  • 2. From 16 billion at present to 31 billion coupons in 2019, the analyst see digital couponing take over the newspaper coupons completely in future. Growing Interest Source: Statista
  • 3. Half of Internet users in US will redeem digital coupons in the coming year. There is a great ratio of all age groups with interest in couponing activities. Due to fast access and coupon databases youngsters are interested in couponing activities more than they ever were. Fast Access Source: OneUpWeb
  • 4. Global consumers have made their ways efficient. People are connecting globally to evaluate coupon’s performance and share information. Global Couponing Communities Source: LavishCoupon.Com
  • 5. Ease of Shopping With personalized offers and extra discounts, the ease of shopping online is valued by 66 million shoppers who accessed and redeemed online coupons in the last year. Source: Statista
  • 6. Consumers appreciate the availability of discounts without the need of stacking. With the ratio of 36% to 11% of smartphone and tablet users are availing massive discounts on their online shopping. Less time consuming Source: Nerdgraph
  • 7. Source: ClothingRic.Com Better product Line As compared to newspaper coupons, the online coupons have broken categorical boundaries and therefore people of all age are interested in applying discounts on their shopping.
  • 8. Marketing Ease for new brands In a survey 68% of people showed their consent about promoting new brands who are offering discounts. Source: Statista
  • 9. Frequent Information links It is hard to find the product reviews and business background from coupon published in newspaper as compared to online coupons. The consumers like the fact that all news and reviews accessible with a single click. Source: CouponsRain.Com