The records show drastic changes in the old trends of couponing. Here is collection of some real facts and predictions about how Digital Couponing will change the overall markets and shopping trends.
Digital Coupon Trends Driving Increased Interest and Usage
1.
2. From 16 billion at present to 31 billion coupons in 2019, the
analyst see digital couponing take over the newspaper
coupons completely in future.
Growing Interest
Source: Statista
3. Half of Internet users in US will redeem digital coupons in
the coming year. There is a great ratio of all age groups with
interest in couponing activities. Due to fast access and
coupon databases youngsters are interested in couponing
activities more than they ever were.
Fast Access
Source: OneUpWeb
4. Global consumers have made their ways efficient.
People are connecting globally to evaluate
coupon’s performance and share information.
Global Couponing Communities
Source: LavishCoupon.Com
5. Ease of Shopping
With personalized offers and extra discounts, the ease
of shopping online is valued by 66 million shoppers
who accessed and redeemed online coupons in the last
year.
Source: Statista
6. Consumers appreciate the availability of discounts
without the need of stacking. With the ratio of 36%
to 11% of smartphone and tablet users are availing
massive discounts on their online shopping.
Less time consuming
Source: Nerdgraph
7. Source: ClothingRic.Com
Better product Line
As compared to newspaper
coupons, the online coupons
have broken categorical
boundaries and therefore people
of all age are interested in
applying discounts on their
shopping.
8. Marketing Ease for
new brands
In a survey 68% of people showed their consent
about promoting new brands who are offering
discounts.
Source: Statista
9. Frequent Information links
It is hard to find the product reviews and business
background from coupon published in newspaper as
compared to online coupons. The consumers like the
fact that all news and reviews accessible with a single
click.
Source: CouponsRain.Com