4. Revolutionary New Segmentation & Analysis
“Our Newest Member of the Family”
Preview Release
First Ever Preview and Demonstration Today!
We are building the next generation of
5. Why we created PRISM Analytics
“The Players”
Big
DATA
We are building the next generation of
Mobile
Customer 3.0
6. What is Big Data?
VOLUME
Big
DATA
Enormous amount of data
VELOCITY
Created and collected real time at a high rate
VARIETY
Some structured data, some unstructured,
all very different shapes and sizes
often no connection between
We are building the next generation of
7. Where does it come from?
Big
DATA
Mobile
Computers
Big
Data
Facebook
Twitter
We are building the next generation of
Sensors
8. What does it contain?
Big
How we spend
Now & Historically
Where you are
Have been / traveling to
DATA
What we buy
Now & Historically
Much Much More.......
5
9
Identity
Direct/Implied
We are building the next generation of
Web Analytics
Where You Surf
What You Surf
How You Surf
Wireless Networks
Social Activity
Your Likes/Dislike
Behaviour/Attitude
Network
9. What can it reveal: Who is my Customer?
5
9
A
B
Big
DATA
We are building the next generation of
C?
12. Loyalty just got a major Upgrade!
Can be Fans
Demand that you:
Know them
Understand them
Remember Them
Customize content to the individual
Want to have a Dialog
Wants a one to one personal experience
Informed - Access to Data
and Opinions
Activated by Gamification
Want to stand
out from the crowd
Value good service
Privacy Aware
Customer 3.0
We are building the next generation of
Customer 2.0
Loyal to Price Only
One of the Crowd
Not taking full advantage
of technology
13. Building Loyalty with Customer 3.0
1. Smart & Easy
6. Location, Location, Location
- The Devices are here! We all have them.
- Make earning rewards easy.
- Take full advantage of the mobile and device revolution.
- Use QR Codes, Apps, Dashboards, SMS.....
Customer 3.0
2. Be Digital
- The Mobile is NOW!
- No more paper anything.
- Everything in one digital wallet.
- Easy to find and use.
3. Flexible Rewards
- Rewards that match the customer.
- Adapted to each customers likes.
- Reflects the behaviour.
- Rewards for a lots of activities (purchases, checkins, likes, surveys..)
4. Big Data Intelligence
- Big or small you must know your customer and all their details.
- Connect all the customer dots and see thevcustomer picture.
- Say the right thing, to the right person, at the right time.
- Customer 3.0 needs to feel you know their name.
5. Be Social
- A Must!!!
- Has to be personal, messages and offers.
- No carpet bombing!
- Has to be engaging.
We are building the next generation of
- Loyalty must be Geo Aware.
- Take me to the Offers.
- Let the Offers find me wherever I go.
7. One Reward for Everywhere
- The best rewards are the ones you can use
in your favourite places on your favourite things.
8. Adapt & Surprise
- Getting new customers costs, keep them once you do!
- As the relationship evolve the customer changes.
- Loyalty programs need to be dynamic and adaptable
to follow.
9. Gamification
- Make shopping Fun!.
- Set goals and outcomes and easy to achieve.
- Make it easy and fun to watch your progress.
10. Meaningful Relationship
- Welcome Your Customers Back.
- Know them, their Likes, Dislikes, Favourites.
- Reach out to them, if they don´t come in a while.
- Inform them when things they like are on sale.
14. Demands real time digital insight
6. Location, Location, Location
1. Smart & Easy
7. One Reward for Everywhere
Customer 3.0
2. Be Digital
8. Adapt & Surprise
3. Flexible Rewards
9. Gamification
4. Big Data Intelligence
5. Be Social
We are building the next generation of
10. Meaningful Relationship
16. Revolutionary New Segmentation
Oculos Dialog
Incredible Fast! Real Time Analysis
Big Data Storage & Extraction
Classic DB
Transactions
ETL
5
9
We are building the next generation of
Much Much More.......
