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Manufacturing’s Next Chapter:
The Story of GE Appliances
and the Future of Manufacturing in
North America
John Shook
Lean Enterprise Institute
October 2013
How we got here…
•
•

AME Conference Planning Meeting - July 6-7, 2012
Topic: AME Toronto 2013 program

“I see every value-creating organization as a collection of primary
processes, involving many steps that must be performed properly in
- James Womack
the proper sequence at the proper time”

So, here we are, 15 months later: October 22, 2013
The State of “Lean”
• We’re out to change the world
• Making things better through Lean
Thinking & Practice
– 25 - 30 years in North America

• We’ve won some battles, maybe even
some wars
– Auto industry
– Healthcare
– New frontiers
The State of “Lean”
• We’re out to change the world
• Making things better through Lean
Thinking & Practice
– 25 - 30 years in North America

• We’ve won some battles, maybe even
some wars
– Auto industry
– Healthcare
– New frontiers

•

 But, there is much yet to be done!
Reshoring?
•
•
•
•

Outsourcing
Offshoring
Reshoring
Rightshoring






Insourcing
Reshoring
Rightshoring
Leanshoring
The Outsourcing Lie
The economic lie:
• CEO: “I am taking money OUT of my wallet and
giving it to someone else…”
• Typical company piece-price models show illdefined savings. Total cost analysis reveals a
very different picture:
– Take a look at Harry Moser’s total cost
calculator at www.reshorenow.com
– Or the story of “Mathew Lovejoy” and “Acme
Alliance” at www.lean.org
Total Lean Value Streams
• From analyzing the value chain as a series of
discrete transactions
• To seeing the value stream as series of tight
connections, each representing a relationship
that holds potential for deep learning
• Exploiting value streams with this understanding
enables quick flexibility and deep adaptability
• From optimizing discrete transaction points to
creating value streams as adaptive learning
systems
Lean Value Stream Design Goes Mainstream
in Ontario…and Underground

“Police said the ring
used the “just-in-time”
supply model”
Manufacturing’s Next Chapter
The story of GE Appliances is the
concluding chapter of the story of
North American manufacturing of
the past 50 years. It could be the
story of the future of North
American manufacturing.
Manufacturing’s Next Chapter
• What happens when we decide to reshore
offshored operations?
• When operations go far away, capabilities go
with them.
• How does an organization identify and go about
reacquiring needed skills?

• When manufacturing operations go
away…
A Very Important Factory:
Ford Highland Park 100 Years Ago
A Supply Chain as One Giant Conveyor
Running Through the Country
Ford Highland Park
Another
Important
Factory…

Ford’s
River Rouge
Plant
River Rouge
Giant Conveyors for
“Ore to Assembly”
15 million sq. ft.
100,000 workers
100 miles of railroad track
15 miles of roads

And, of course, conveyors. 120 miles worth.
And 6000 suppliers
A Supply Chain as One
Giant Conveyor
Running Through
…the World
The Rouge 1932 - Choked by Complexity?
Another Important Factory…
New United Motor Manufacturing, Inc. –
NUMMI – built its first car in December 1984
and its last on April 1, 2010. NUMMI kickstarted a revolution that continues.
Lean Success
in North America
Agreement between Toyota and GM:
Toyota manages the plant via
the Toyota Production System
GM’s “worst” (certified worst) plant:
Quality
Workforce
Former GM workers offered jobs:
Including the old “troublemakers”
21
john shook
Employee development:
Some Classroom
Mostly OJT or OJD
TPS established:
Technical - Physicals, “hard” technology
- Product, plant layout, etc.
Social
- “Soft” technologies
- Management/people systems
(Note: “soft” doesn’t mean “easy”!)
Results

In about one year…
Quality
Productivity

Best ever in GM
Equal to Takaoka Japan
Best in GM
Close to Takaoka Japan
• NUMMI as example of
Successful Culture
Change
• Sloan Management
Review
(Limited # of copies available
at the LEI booth)

• National Public Radio
“This American Life”
http://www.thisamericanlife.org/
play_full.php?play=403
Ford Milpitas CA Plant
Ford Milpitas CA Plant Today
Model T Plaza
Highland
Park
Today
The Rouge Today
Rebirth
GE Appliance Park – Louisville Kentucky
From Reshoring to
Rightshoring to Leanshoring
GE Appliances

$5 billion global business headquartered in Louisville, KY

• Appliance Park production began in 1953

• Annual production volume ~3MM units

• Park houses global staff, R&D, customer
training facilities, manufacturing facilities

• $1 billion investment 2010-2014, over 1,300 new
U.S. jobs

• Largest U.S. appliances production
operation

• 10,000 employees, @3k represented (IUE,
IBEW)

• 3,600 employees … 900-acre campus

• Six U.S. manufacturing operations located in KY,
IN, AL, GA, TN, IL
It Started with a Model Line
“Can we do this for all of our products?”
– CFO GE Appliances
Process
Inventory reduced 60%
Labor efficiency improved 30%
Time to produce reduced 68%
Space required for line reduced 80%
People
First hourly kaizen positions (KPO)
Cross Functional Team
Missing org structure to improve

Spring 2009 – First Model Line
“Big Room” Process

Cross
Functional Team

Teardowns

Mockups
Production

Visual Schedule

7 Ways

Production Prep
The Story of the
Disappearing Screws
• Original design: visible screws 
• Marketing: “Want a sleek look with no
visible screws.”
• Production: “Shooting screws is a lot of
work.”
• Designers elegant solution…
one hidden screw and a rod!
The Story of the
Disappearing Screws
• “If the people who design dishwashers sit at
their desks in one building, and the people who
sell them sit in another building, and the
people who make them are in another country
and speak a different language – you never
realize that the screws should disappear, let
alone come up with a way they can.”
- Charles Fishman, The Atlantic
Manufacturing’s Next Chapter
• “An assembly line is a way of putting parts
together.
• Lean Production is a way of putting the
assembly line itself together. So the work
is as easy and efficient as possible.”
The Atlantic - Charles Fishman
GM Fremont  What Production and
People Systems?
Manufacturing’s Next Chapter
• “An assembly line is a way of putting parts together.
• Lean Production is a way of putting the assembly line
itself together. So the work is a easy and efficient as
possible.”

The production system as science,
as something to improve, just like an
individual job.
Manufacturing’s Next Chapter
 The production system as science, as something to improve, just
like an individual job.

Macro enterprise system level
Value stream level
Factory level
Level of each individual job
GE Appliances Design of Lean
Production and People Systems

Rich Calvaruso – Operations
Bill McDonough – Human Resources
Physical Plant Transformation
Completely gutted
and refurbished
Social Plant Transformation…
Which way?

Study and Design by
Cross Functional Team

?

Autoliv
Herman Miller
NUMMI

Winter 2011 – Little Big Room Begins
Social Plant Transformation

Team
Leader

Team
Leader

Team
Leader

New Leadership Practices
•
•
•
•
•
•
•
•
•

Coach
Support
Motivate
Build trust
Problem Solvers
Communicate Business Objectives & Results
Collaborate across functions
Sets improvement targets for team
Involve and challenge employees

AME
EHS

Design
Quality

KPO
PMQE

Area
Business Leader

Business
Leader

Maintenance
Production Eng.

Stewards
HR

Materials
CI Team
Improved Jobs,
Designed for Improvement
Learning and Teaching Jobs
via Training Within Industry
Doing and Improving Jobs via TWI
Great
care for
the
design
of each
job

Simple
Easy to
do right
Hard to
do wrong
Easy to
spot
problems
Easy to do right, hard to do wrong
Easy to spot problems
Easy to do pdca
Then…

Support to solve problems
Skill building for continuous improvement
Structured support for pdca
Errors Happen
Problems Happen…
what do we do with them?
Problems Happen…
How do we learn from them?
Reactive Trouble-Shooting and Firefighting
Reflexive Root Cause Problem-Solving
Proactive Target Condition Experimenting
Open Innovation Exploring
Plan-Do-Check-Act Cycle
Foster the Art & Craft of Science
from “scientific management”
to “management by science”

Always asking
•What is the real problem?
 “What?”  “Why?” 
 “What if?”  “Why not?”

•PDCA, DMAIC, Kaizen, Continuous
Improvement – call it what you will, as
long as it is an approach to scientific
thinking: the art & craft of science.
52
john shook
LEAN – and Six Sigma and
“Process Improvement”

Whether or not it’s all a waste of time is a
question of “purpose”…
Manufacturing’s Next Chapter
 The production system as science, as something to improve, just
like an individual job.

Macro enterprise system level
Value stream level
Factory level
Level of each individual job
GM Fremont  What aligned
business purpose?
Lean Transformation Model
SITUATIONAL APPROACH
- Value-Driven Purpose “WHAT PROBLEM ARE WE TRYING TO SOLVE?”

PROCESS
IMPROVEMENT

Clear Roles and
Responsibilities

CAPABILITY
DEVELOPMENT
Sustainable
improvement
capability
in all people
at all levels

Continuous,
real, practical
changes to
improve the way
the work is done
LEADERSHIP
MANAGEMENT

Basic Thinking, Mindset, Assumptions
That underlies the transformation
Transformation Model Questions
1. What is the purpose or what problem are we
trying to solve?
2. How are we improving the actual work?
3. How are we building capability?
4. What role should leadership take and how does
the management system support the new way
of working??
5. What basic philosophy or thinking underlies or
is driving this transformation?
SITUATIONAL APPROACH

- Value-Driven Purpose “WHAT PROBLEM ARE WE TRYING TO SOLVE?”

Clear Roles and
Responsibilities

PROCESS
IMPROVEMENT
Continuous,
real, practical
changes to
improve the way
the work is done

CAPABILITY
DEVELOPMENT

LEADERSHIP
MANAGEMENT

Sustainable
improvement
capability
in all people
at all levels

Basic Thinking, Mindset, Assumptions
That drive this transformation
“GEMBA” is not just a
Japanese concept…
“If you want to know about
something you ask the
people who know; the
collier, the countryman,
you ask the fellows who cut
the hay.”
- George Ewart Evans
How we got here…

So, here we are, October 22, 2013

Four Lean Books
And Four More…
What is the
Lean Enterprise Institute?
• Non-profit education and research institute, based
in Cambridge, MA, with 16 global affiliates
• CEO John Shook, 15 full time employees,
extensive list of faculty and associates
• Founded in 1997 by Dr. James Womack, principle
scientist of the MIT IMVP study that resulted in
“The Machine That Changed the World”
• Over 250,000 members from all industries
• Mission: Advance Lean thinking and practice in all
things, everywhere
62
LEI Mission and Vision
Mission: “Make Things Better Through
Lean Thinking & Practice”
Vision: A mission-driven institute that
bridges academic knowledge with
practical, real-world application to help
society improve through lean thinking &
practice
High-Level Transformation Model
• Basic Approach: PDCA – The art and craft of science
• TWO Pillars: Process Improvement and Capability Development
– Process Improvement
• Start with the work
– Individual level, system level
– Capability Development
• At all levels
• Problem-solving, improvement capability
• Specific Approach in each case: Situational, determined by asking
– “What problem are we trying to solve?”
SITUATIONAL APPROACH

- Value-Driven Purpose “WHAT PROBLEM ARE WE TRYING TO SOLVE?”

Clear Roles and
Responsibilities

PROCESS
IMPROVEMENT
Continuous,
real, practical
changes to
improve the way
the work is done

CAPABILITY
DEVELOPMENT

LEADERSHIP
MANAGEMENT

Sustainable
improvement
capability
in all people
at all levels

Basic Thinking, Mindset, Assumptions
That drive this transformation
Lean Enterprise Institute

Industry Networking
and events
Publications

Coaching and
Co-Learning

Education: public and inhouse workshops

Digital books,
courses, social
networking

www.lean.org
community with
over 230,000
members
LEI Partnerships
• LEI establishes a limited number of
collaborative learning partnerships
with organizations committed lean
transformation.
LEI Co-Learning Partnerships
• LEI establishes a limited number of collaborative
learning partnerships with organizations
committed to lean transformation.
• We want to see the creation of at least one
exemplary “reference model” in each sector, each
level and each type of work.
• Co-learning projects are defined by determining
(together with the partner) the questions to be
addressed and the means of addressing them.
• For each specific project, define current, ideal and
target conditions. Then LEI will provide support:
As little as possible
As much as necessary
Lean Global Network
Lean Transformation

Technical

69
Lean Transformation

Social

70
People & Process – aligned by
leaders to achieve purpose
State of Lean Management, AME Conference keynote by LEI CEO John Shook

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State of Lean Management, AME Conference keynote by LEI CEO John Shook

  • 1. Manufacturing’s Next Chapter: The Story of GE Appliances and the Future of Manufacturing in North America John Shook Lean Enterprise Institute October 2013
  • 2. How we got here… • • AME Conference Planning Meeting - July 6-7, 2012 Topic: AME Toronto 2013 program “I see every value-creating organization as a collection of primary processes, involving many steps that must be performed properly in - James Womack the proper sequence at the proper time” So, here we are, 15 months later: October 22, 2013
  • 3. The State of “Lean” • We’re out to change the world • Making things better through Lean Thinking & Practice – 25 - 30 years in North America • We’ve won some battles, maybe even some wars – Auto industry – Healthcare – New frontiers
  • 4. The State of “Lean” • We’re out to change the world • Making things better through Lean Thinking & Practice – 25 - 30 years in North America • We’ve won some battles, maybe even some wars – Auto industry – Healthcare – New frontiers •  But, there is much yet to be done!
  • 6. The Outsourcing Lie The economic lie: • CEO: “I am taking money OUT of my wallet and giving it to someone else…” • Typical company piece-price models show illdefined savings. Total cost analysis reveals a very different picture: – Take a look at Harry Moser’s total cost calculator at www.reshorenow.com – Or the story of “Mathew Lovejoy” and “Acme Alliance” at www.lean.org
  • 7. Total Lean Value Streams • From analyzing the value chain as a series of discrete transactions • To seeing the value stream as series of tight connections, each representing a relationship that holds potential for deep learning • Exploiting value streams with this understanding enables quick flexibility and deep adaptability • From optimizing discrete transaction points to creating value streams as adaptive learning systems
  • 8. Lean Value Stream Design Goes Mainstream in Ontario…and Underground “Police said the ring used the “just-in-time” supply model”
  • 9. Manufacturing’s Next Chapter The story of GE Appliances is the concluding chapter of the story of North American manufacturing of the past 50 years. It could be the story of the future of North American manufacturing.
  • 10. Manufacturing’s Next Chapter • What happens when we decide to reshore offshored operations? • When operations go far away, capabilities go with them. • How does an organization identify and go about reacquiring needed skills? • When manufacturing operations go away…
  • 11. A Very Important Factory: Ford Highland Park 100 Years Ago
  • 12. A Supply Chain as One Giant Conveyor Running Through the Country
  • 15. River Rouge Giant Conveyors for “Ore to Assembly”
  • 16. 15 million sq. ft. 100,000 workers 100 miles of railroad track 15 miles of roads And, of course, conveyors. 120 miles worth. And 6000 suppliers
  • 17. A Supply Chain as One Giant Conveyor Running Through …the World
  • 18. The Rouge 1932 - Choked by Complexity?
  • 19. Another Important Factory… New United Motor Manufacturing, Inc. – NUMMI – built its first car in December 1984 and its last on April 1, 2010. NUMMI kickstarted a revolution that continues.
  • 20. Lean Success in North America Agreement between Toyota and GM: Toyota manages the plant via the Toyota Production System GM’s “worst” (certified worst) plant: Quality Workforce Former GM workers offered jobs: Including the old “troublemakers”
  • 22. Employee development: Some Classroom Mostly OJT or OJD TPS established: Technical - Physicals, “hard” technology - Product, plant layout, etc. Social - “Soft” technologies - Management/people systems (Note: “soft” doesn’t mean “easy”!)
  • 23. Results In about one year… Quality Productivity Best ever in GM Equal to Takaoka Japan Best in GM Close to Takaoka Japan
  • 24. • NUMMI as example of Successful Culture Change • Sloan Management Review (Limited # of copies available at the LEI booth) • National Public Radio “This American Life” http://www.thisamericanlife.org/ play_full.php?play=403
  • 26. Ford Milpitas CA Plant Today
  • 29. GE Appliance Park – Louisville Kentucky From Reshoring to Rightshoring to Leanshoring
  • 30. GE Appliances $5 billion global business headquartered in Louisville, KY • Appliance Park production began in 1953 • Annual production volume ~3MM units • Park houses global staff, R&D, customer training facilities, manufacturing facilities • $1 billion investment 2010-2014, over 1,300 new U.S. jobs • Largest U.S. appliances production operation • 10,000 employees, @3k represented (IUE, IBEW) • 3,600 employees … 900-acre campus • Six U.S. manufacturing operations located in KY, IN, AL, GA, TN, IL
  • 31. It Started with a Model Line “Can we do this for all of our products?” – CFO GE Appliances Process Inventory reduced 60% Labor efficiency improved 30% Time to produce reduced 68% Space required for line reduced 80% People First hourly kaizen positions (KPO) Cross Functional Team Missing org structure to improve Spring 2009 – First Model Line
  • 32. “Big Room” Process Cross Functional Team Teardowns Mockups Production Visual Schedule 7 Ways Production Prep
  • 33. The Story of the Disappearing Screws • Original design: visible screws  • Marketing: “Want a sleek look with no visible screws.” • Production: “Shooting screws is a lot of work.” • Designers elegant solution… one hidden screw and a rod!
  • 34. The Story of the Disappearing Screws • “If the people who design dishwashers sit at their desks in one building, and the people who sell them sit in another building, and the people who make them are in another country and speak a different language – you never realize that the screws should disappear, let alone come up with a way they can.” - Charles Fishman, The Atlantic
  • 35. Manufacturing’s Next Chapter • “An assembly line is a way of putting parts together. • Lean Production is a way of putting the assembly line itself together. So the work is as easy and efficient as possible.” The Atlantic - Charles Fishman
  • 36. GM Fremont  What Production and People Systems?
  • 37. Manufacturing’s Next Chapter • “An assembly line is a way of putting parts together. • Lean Production is a way of putting the assembly line itself together. So the work is a easy and efficient as possible.” The production system as science, as something to improve, just like an individual job.
  • 38. Manufacturing’s Next Chapter  The production system as science, as something to improve, just like an individual job. Macro enterprise system level Value stream level Factory level Level of each individual job
  • 39. GE Appliances Design of Lean Production and People Systems Rich Calvaruso – Operations Bill McDonough – Human Resources
  • 41. Social Plant Transformation… Which way? Study and Design by Cross Functional Team ? Autoliv Herman Miller NUMMI Winter 2011 – Little Big Room Begins
  • 42. Social Plant Transformation Team Leader Team Leader Team Leader New Leadership Practices • • • • • • • • • Coach Support Motivate Build trust Problem Solvers Communicate Business Objectives & Results Collaborate across functions Sets improvement targets for team Involve and challenge employees AME EHS Design Quality KPO PMQE Area Business Leader Business Leader Maintenance Production Eng. Stewards HR Materials CI Team
  • 44. Learning and Teaching Jobs via Training Within Industry
  • 45. Doing and Improving Jobs via TWI
  • 46. Great care for the design of each job Simple Easy to do right Hard to do wrong Easy to spot problems
  • 47. Easy to do right, hard to do wrong Easy to spot problems Easy to do pdca Then… Support to solve problems Skill building for continuous improvement Structured support for pdca
  • 49. Problems Happen… what do we do with them?
  • 50. Problems Happen… How do we learn from them? Reactive Trouble-Shooting and Firefighting Reflexive Root Cause Problem-Solving Proactive Target Condition Experimenting Open Innovation Exploring
  • 52. Foster the Art & Craft of Science from “scientific management” to “management by science” Always asking •What is the real problem?  “What?”  “Why?”   “What if?”  “Why not?” •PDCA, DMAIC, Kaizen, Continuous Improvement – call it what you will, as long as it is an approach to scientific thinking: the art & craft of science. 52 john shook
  • 53. LEAN – and Six Sigma and “Process Improvement” Whether or not it’s all a waste of time is a question of “purpose”…
  • 54. Manufacturing’s Next Chapter  The production system as science, as something to improve, just like an individual job. Macro enterprise system level Value stream level Factory level Level of each individual job
  • 55. GM Fremont  What aligned business purpose?
  • 56. Lean Transformation Model SITUATIONAL APPROACH - Value-Driven Purpose “WHAT PROBLEM ARE WE TRYING TO SOLVE?” PROCESS IMPROVEMENT Clear Roles and Responsibilities CAPABILITY DEVELOPMENT Sustainable improvement capability in all people at all levels Continuous, real, practical changes to improve the way the work is done LEADERSHIP MANAGEMENT Basic Thinking, Mindset, Assumptions That underlies the transformation
  • 57. Transformation Model Questions 1. What is the purpose or what problem are we trying to solve? 2. How are we improving the actual work? 3. How are we building capability? 4. What role should leadership take and how does the management system support the new way of working?? 5. What basic philosophy or thinking underlies or is driving this transformation? SITUATIONAL APPROACH - Value-Driven Purpose “WHAT PROBLEM ARE WE TRYING TO SOLVE?” Clear Roles and Responsibilities PROCESS IMPROVEMENT Continuous, real, practical changes to improve the way the work is done CAPABILITY DEVELOPMENT LEADERSHIP MANAGEMENT Sustainable improvement capability in all people at all levels Basic Thinking, Mindset, Assumptions That drive this transformation
  • 58. “GEMBA” is not just a Japanese concept… “If you want to know about something you ask the people who know; the collier, the countryman, you ask the fellows who cut the hay.” - George Ewart Evans
  • 59. How we got here… So, here we are, October 22, 2013 Four Lean Books
  • 61.
  • 62. What is the Lean Enterprise Institute? • Non-profit education and research institute, based in Cambridge, MA, with 16 global affiliates • CEO John Shook, 15 full time employees, extensive list of faculty and associates • Founded in 1997 by Dr. James Womack, principle scientist of the MIT IMVP study that resulted in “The Machine That Changed the World” • Over 250,000 members from all industries • Mission: Advance Lean thinking and practice in all things, everywhere 62
  • 63. LEI Mission and Vision Mission: “Make Things Better Through Lean Thinking & Practice” Vision: A mission-driven institute that bridges academic knowledge with practical, real-world application to help society improve through lean thinking & practice
  • 64. High-Level Transformation Model • Basic Approach: PDCA – The art and craft of science • TWO Pillars: Process Improvement and Capability Development – Process Improvement • Start with the work – Individual level, system level – Capability Development • At all levels • Problem-solving, improvement capability • Specific Approach in each case: Situational, determined by asking – “What problem are we trying to solve?” SITUATIONAL APPROACH - Value-Driven Purpose “WHAT PROBLEM ARE WE TRYING TO SOLVE?” Clear Roles and Responsibilities PROCESS IMPROVEMENT Continuous, real, practical changes to improve the way the work is done CAPABILITY DEVELOPMENT LEADERSHIP MANAGEMENT Sustainable improvement capability in all people at all levels Basic Thinking, Mindset, Assumptions That drive this transformation
  • 65. Lean Enterprise Institute Industry Networking and events Publications Coaching and Co-Learning Education: public and inhouse workshops Digital books, courses, social networking www.lean.org community with over 230,000 members
  • 66. LEI Partnerships • LEI establishes a limited number of collaborative learning partnerships with organizations committed lean transformation.
  • 67. LEI Co-Learning Partnerships • LEI establishes a limited number of collaborative learning partnerships with organizations committed to lean transformation. • We want to see the creation of at least one exemplary “reference model” in each sector, each level and each type of work. • Co-learning projects are defined by determining (together with the partner) the questions to be addressed and the means of addressing them. • For each specific project, define current, ideal and target conditions. Then LEI will provide support: As little as possible As much as necessary
  • 71. People & Process – aligned by leaders to achieve purpose