Here is a presentation I gave as a guest lecturer for Stanford Universities Social-E ASB (Alternative Spring Break) class. It starts with a high level overview of social media and email marketing and gets into specific tactics as the slides progress.

1. @Stanford Social-E ASB 1/18/2010

3. 13 Digests Worldwide (Paris, Tokyo, NYC, Toronto, etc)

4. 20k+ Subscribers

5. 17 team members

7. Big Picture: Use Metrics TEDxSV = bit.ly, pieces of content, FB fans, RT’s, etc [Startup Digest] = Subscribers, Conversion Rate, additional cities, open-rate, etc Why? Motivation, Baselines, Goals, Continuous updates

8. Big Picture: Leading TEDxSV = Execution vs. Leading, Inspire Ideas and Updates [Startup Digest] = Distributed Curators, Consolidated effort Why? Distrusted reach beyond yourself, get others to take action, scale, commitment

9. ToolBox: Your Levers Type of Content: Announcements, news, community driven, etc Channels: Facebook, Twitter, YouTube, UStream, etc Flow: Content generation and syndication Process-itize: Bite Size Chunks

10. Practical Tactics: Package Participation

11. Practical Tactics: Email Updates 1x – 2x a week Use metrics, give specific ideas, generate content, ask for feedback/ideas back Learn from participants – Measure what works

13. Keep pushing for higher and higher goals

15. How do you initially acquire users? What twitter apps do you use? Questions? Contact: chris.r.mccann@gmail.com @cmccann7 What are some success metrics? What’s the difference between Twitter and Facebook? Why is email still important? What is bit.ly? How can I get press to write about me? What’s the first thing to get started? What’s the difference between a facebook group and page? Who do you use for your mailing list? What do you mean cross promote? Why is twitter so important?