Maroon PR Corporate Brochure 2010

INTEGRITY COMMUNICATIONS
RELATIONSHIPS EXCELLENCE
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WEB DEVELOPMENT
MAROON PR
MAKE AN IMPRESSION
MAROON PR RELATIONSHIPS EXCELLENCE A LEADING PR FIRM

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MAKE AN IMPRESSION WEB DEVELOPMENT INTEGRITY COMMUNICATIONS RELATIONSHIP

MAROON PR
MAKE AN IMPRESSION WEB DEVELOPMENT

SPORTS AND ENTERTAINMENT
“WHY MAROON PR?
Vision Statement:“We drive growth through relationships”

“
After nearly two decades in the communications and branding
I have worked with many public
areas for a number of sports organizations and professional
relations professionals throughout
teams, public relations specialist John Maroon launched

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Maroon PR on April 3, 2006.

Maroon PR has experienced growth each year since it
“
my career and John is the best. I am
not surprised that Maroon Public
Relations is a great success and
I am pleased to call them Ripken
opened its doors. Originally an agency focused on sports
UILDING Baseball’s firm. BU
and entertainment clients, the firm experienced tremendous

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success, leading to the creation of two distinct divisions in
Cal Ripken, Jr.
May of 2009 - Sports & Entertainment and Corporate public
President
relations.
Ripken Baseball

Through our professionalism, extensive media relationships,
business ethics and results achieved, Maroon PR has earned
the confidence of our clients. From positioning them favorably
in the media to utilizing our relationships to help them
grow, the team at Maroon PR is dedicated to surpassing the
communications goals of our clients.

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MAROON PR

Sports & Entertainment

“
When Maroon PR opened its doors in 2006, we were strictly
How refreshing it is to work with
a sports and entertainment agency. Our first two clients, Cal
the principals of an agency and get
Ripken, Jr. & Ripken Baseball and the Babe Ruth & Sports
good, honest, hard work. Maroon PR
Legends Museums remain with us to this day.
are professionals nimble enough to
adapt to your changing needs and
The Sports & Entertainment division has grown and continues
deliver results. It’s not the size of the

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to be a vital part of our business. Current and past clients
include The Cal Ripken, Sr. Foundation, Sullivan’s Steakhouse,
USA Football, Jamie Moyer and The Moyer Foundation, Nick
“
shop that matters, it’s the service.
And Maroon PR can be trusted to

service your account and exceed
Markakis and The Right Side Foundation, Baltimore Municipal
your needs in doing so.
Golf Corporation, The Carmelo Anthony Foundation, The
Professional Baseball Athletic Trainers Society (PBATS), the
Seth Palansky
United Football League (UFL), the World Series of Poker, and
Sports & Entertainment Director
Turner Broadcasting.
World Series of Poker

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Corporate

“
The Corporate division was started in 2009, but has already
Our relationship with Maroon PR
grown exponentially.
has helped us take the marketing
of our firm to the next level. Maroon
Current and past clients include The American Cancer
PR’s team of talented professionals
Society’s South Atlantic Division, Reading Is Fundamental
took the time necessary to truly
(RIF), the University of Maryland, CRI Solutions, the law firm
understand our organization, and
of Davis, Agnor, Rapaport & Skalny LLP, IT services provider
the goals we’ve established for our
MNS Group, Geier Financial Group, corporate realty company
BRAND firm. They quickly connected us
UILDING The Acclaim Group, full-service creative agency Renegade, BU

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Clipper City Brewing Company, and Landmark Theatres in
Baltimore.
“
with valuable resources extending
our public relations reach not only
locally, but regionally and nationally.
We look forward to continuing this
relationship in the years to come.

Joseph N. Geier
President & Founder
Geier Financial Group

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Nonprofit

“
Since opening, Maroon PR has developed into nonprofit
I have known John and worked with
specialists and currently works with many charitable
him for many years and he has been
organizations. We understand the budgetary constraints and
and continues to be a great friend
unique inner workings of nonprofit organizations. In addition,
and outstanding public relations
our skills in forming strategic relationships and media
professional. Maroon PR is an
partnerships serve our nonprofit clients very effectively.

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Some current and past nonprofit clients include the Cal
Ripken, Sr. Foundation, The Moyer Foundation, The Right
“
invaluable part of our team and as
we continue to grow nationally and
take our programs to the next level
they will play a significant role in our

Side Foundation, USA Football, Reading Is Fundamental,
growth and our success.
The American Cancer Society’s South Atlantic Division,
Greyhound Pets of America and Adonal Foyle’s Kerosene Lamp
Steve Salem
Foundation.
Executive Director
Cal Ripken, Sr. Foundation

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Media Relations

“
Throughout their years in the industry, the Maroon PR team As a sportswriter, I’ve been on
has established unmatched relationships with the local, the receiving end of pitches from
regional and national media. These relationships now become marketing people for years. But I’d
your resource as Maroon PR takes your story to the media never tried pitching anything myself
and utilizes its well-earned rapport with the press to garner until I published my first book, “One
the attention that you seek for your organization, event, Helluva Ride: How NASCAR Swept
product or service. the Nation,” and found I lacked both
the muscle and expertise. Maroon PR
Members of the media receive calls, emails and faxes from provided exactly what I needed: the
public relations people all of the time. Without pre-existing savvy, connections and energy to get
relationships with these members of the media, those efforts
to communicate your story are passed over or simply viewed
as one of a million. We will work with you to target the right
“
my book in the hands of influential
broadcast journalists. And they
were a joy to work with--principled,
media outlets, reach out to those outlets, and convey your personable and great fun.
story with passion and accuracy.

Liz Clarke
Sportswriter and Author

The Washington Post

Executive Positioning

“
Top corporate executives are the most visible symbol of the
As Renegade and Maroon have been
organization. As a result, a consumer’s assessment of a
working together the past two plus
company is often predicated upon the public’s perception of
years we have formulated valuable
the organization’s leader.
trusting relationships with the
whole Maroon team. Together, with
Utilizing public relations to market a company’s executive is
Renegade’s goals in mind, we have
an effective means for positioning the individual as a forward-
developed strategic partnerships
thinking industry/community leader, while enhancing the
resulting in great public awareness
company’s reputation in the eyes of critical audiences. Maroon
for Renegade, and more importantly,
PR has demonstrated experience in assisting executives in
new business opportunities that
maximizing their exposure and positioning their expertise as
provide us with a strong return for
a valuable resource to the media, while strengthening the
image of the company within the industry and community.
“
Renegade’s investment in Maroon’s
services. Maroon PR has not only
met our business goals; they are also
great to work with.

Tim Watkins
President/CEO
Renegade

Speech Writing and Messaging

“
Maroon PR will work with you to develop a full speech or
John Maroon and the Maroon PR
concise message points and spend time with you to make
team were incredible to work with
sure that your message is delivered with passion and power.
during the campaign for the U.S.
We will also work with your team on messaging to ensure
Department of Labor. Our goal
everyone is on the same page. Everyone cares deeply
with the campaign was to promote
about their message and they can speak to that message in
the employment of people with
great detail. Narrowing down the message to make it easy
disabilities throughout the United
for others to retain and easier to use in a news story is an
States. From the Little League World
ongoing challenge that Maroon PR can help you overcome.
Series in Pennsylvania, to Anaheim
Stadium in California, Maroon PR
was able to help spread the word,
“
attract attention, and promote our
efforts throughout the country. They
are truly a great company to work
with.

Jim Abbott
Former Major League Baseball Player

MAROON PR

Crisis Management

“
A true crisis isn’t the one that you have a plan for…it’s the one
that comes unexpectedly and threatens the stability of your Having a plan in place for when a

organization. In these instances, it takes a proactive approach
to assess the situation and act accordingly.

In 1993, John Maroon was the Director of Media Relations
“
crisis strikes gives any organization
a step in the right direction. Being
prepared, staying on message and
getting ahead of the news are keys
for the Cleveland Indians baseball team when they endured to managing any storm.
a tragedy during spring training. On the only off day of the
BRAND spring, a few of the team’s players got together with their John Maroon
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families for a picnic that ended with a boating accident that President of Maroon PR

claimed the lives of Steve Olin and Tim Crews and threatened
the life of Bobby Ojeda. By working through the shock
and the grief while taking both a reactive and a proactive
approach to the media storm that quickly came to the small
town of Winter Haven, Fla., John was able to be respectful
to the ballplayers and their families while, at the same time,
satisfying the media’s need to do their jobs.

John Maroon’s expertise in crisis communications has
led to requests for him to share his insight with industry
professionals and the general public. John has appeared
on various national media outlets, including ESPN Radio’s
The Brian Kenny Show, Sporting News Today, PR Week,
Comcast Sportsnet, as well as several local and regional
television and radio outlets to discuss national sports issues
(i.e. Tiger Woods, Mark McGwire’s steroid admission, etc.).
Additionally, John frequently speaks on crisis communications
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The Maroon PR team is equipped to handle any and all types
of crisis situations.

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Strategic Partnerships
One of the things that differentiate Maroon PR from other firms is that we are always looking
for opportunities to partner our clients and friends in a way that results as a win for all
involved. Some examples of Strategic Partnerships that we have established include:

USA Football and Under Armour: In 2008, USA Football
- the national governing body of youth and amateur football
- was looking for a uniform partner for the first-ever USA
Football Junior National Team. Maroon PR arranged for its client, USA Football, to meet with
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apparel partner of USA Football and outfitter of their national teams in 2009.

Reading Is Fundamental and the Washington Nationals
and Washington Capitals: Maroon PR’s client, Reading Is
Fundamental (RIF), is the largest family and children’s literacy
nonprofit in the United States. The DC-based organization distributes tens of thousands of
new books to children every year. One of the largest book distributions occurs in Washington,
DC. Maroon PR brokered a partnership between RIF and the Washington Nationals in
2008, as well as the Washington Capitals in 2009. The result was great media coverage for
all parties and the opportunity for each to see the value of the relationship. RIF and the
Nationals continue to work closely together on various events and initiatives.

The Right Side Foundation and Aramark: Baltimore Orioles’
outfielder Nick Markakis and his wife, Christina, formed The Right
Side Foundation in 2009 and began a monthly program called
“Fun for 21,” where 21 kids from local nonprofits are treated to a fun experience. Maroon PR
introduced Nick and Christina to the firm’s friends at Aramark, the caterer and food provider
at Oriole Park at Camden Yards, the Verizon Center, the Maryland Science Center and more.
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will host the monthly “Fun for 21” program and feed the kids a wonderful meal for free.

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Social Media Marketing
Social Media Marketing offers organizations a new way to initiate and develop relationships.
Still new to most organizations and business professionals, Social Media Marketing engages
various online communities to generate exposure, opportunities and sales. The No. 1
advantage of participating in Social Media Marketing is that it assists with generating added
exposure for your brand, which increases traffic and helps to build new partnerships and a
larger network of people following your organization.

Maroon PR understands that the most important thing is to make sure that the tools
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conversations. In order to do this effectively, Maroon PR offers a wide range of Social Media
Marketing tools with an understanding and expertise in how each platform operates. As an
agency, we are able to strategically implement a method of Social Media Marketing that will
fit each client’s needs.

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Brand Building & Management

“
What do people think of when they hear your name or the
name of your organization? What do you stand for? That As Sullivan’s Steakhouse entered

defines your brand. our newest market in Baltimore, it
was important for us to select a PR

Building a brand doesn’t just happen, it is created. Maroon firm who had a solid understanding

PR can help you build your brand through consistency; of the marketplace and strong ties

consistency that runs across your messages, your website, to the media industry and business

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your collateral materials and your advertising. This consistent
message, along with a look and a feel that runs throughout all
“
community. Thanks to Maroon
PR’s professionalism, hard work,
and strong local relationships, our

of the ways you communicate with your customers, are the
key steps to building a brand. restaurant quickly became the “it”
place to be in Baltimore.

After a brand is built, many people forget that it needs to be
managed and protected. This is essential or all of the hard Jim Oboyski

work you have invested in building your brand is negated Regional Manager

quickly. We will help you manage your brand and stay on the Sullivan’s Steakhouse

course to make sure your brand is effective and stands out.

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Video Production Services
Public Service Announcements, HD television spots, corporate videos and introduction videos
are just a few of the services that Maroon PR can provide. We can assist you with every
aspect of your video needs, including scripting and editing the video to produce a beautiful,
finished product.

We work with Renegade, an advertising agency with in-house production and
post-production facilities. Based in Hunt Valley, Md., Renegade offers a wide
variety of services, including creative development, production, post production, motion
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Our other video and creative partners include Mattmar Productions
and 15four. All of these companies can work with all budgets to tell
your story through video in a most effective and powerful way.

Graphic Design
Having the right look for your collateral materials is essential to building your brand
effectively. Our graphic artists have done extensive work for Geier Financial Group, CRI
Solutions, the University of Maryland, Ripken Baseball and more. From logo development to
corporate brochures to advertising, Maroon PR will work with you to give you the look that you
need and the consistency throughout that will enhance your brand.

Rick Gilbert Design is a full-service graphic design studio located in the
heart of Baltimore City. RGD builds and maintains brands from the bottom
up by providing comprehensive visual solutions across all forms of media.
Services performed, but not limited to, are branding and identity, custom web
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international audiences. To learn more, visit www.rickgilbertdesign.com
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Dann Shannon Designs is a graphic design company that provides effective
results for print and interactive media to corporate, as well as nonprofit
customers. We offer affordable, quality, graphic design and desktop publishing solutions for
logos and corporate identity, in addition to layout and production for ads, brochures and
other marketing collateral.

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Web Design
A functional, easy-to-navigate website is a must for any business.
Our web partner, AgencyofRecord.com, invites the customer to
be hands-on in the development of their website. Once the site
is completed, it will have an extensive and easy-to-use backend
manager that allows the client to update the site as needed. Maroon
PR will work with your group to develop a website that is consistent
to your brand.

BRAND
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in creating include:

• www.RightSideFoundation.org
The official website of The Right Side Foundation.

• www.CarmeloCares.org
The official website of The Carmelo Anthony Foundation.

• www.CRISolutions.net
Official website for CRI Solutions, Inc.

• www.BabeRuthMuseum.com
The website for both The Babe Ruth Museum and the Sports Legends Museum

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Events

“
Maroon PR has extensive experience in managing all
I worked with John on many events
aspects of events for our clients. From media outreach to
over the years. His attention to
programming, logistics, sponsorships and partnerships, our
detail and enthusiastic approach is
experience in the events universe is vast. You can utilize that
experience to take your event to the next level. Whether it is
a milestone, a celebration, a fundraiser or a grand opening,
Maroon PR will be a valuable part of your team throughout
“
unmatched. It has been a pleasure to
work with his new team and watch
them develop into a successful
marketing firm.
the planning and execution of the event.

Brooks Robinson
We will be a resource to you when you need an outside
Member
perspective and additional assistance to ensure that your
National Baseball Hall of Fame
event is a great success.

Event Planning and Promotion

“
Cal Ripken, Jr. breaking the consecutive games played
My client, Fogo de Chao, was happy
streak, the Opening of Jacobs Field, the annual Cal Ripken,
to work with Maroon PR to bring
Sr. Foundation Gala, the Constellation Energy Senior
a Carmelo Anthony Foundation
Players Championship, the VIP Grand Opening of Sullivan’s
event to their Brazilian steakhouse
Steakhouse in Baltimore, the 5K Run for The Right Side
in Baltimore. The team members
Foundation, the annual Babe Ruth Museum Gala, and the
at Maroon PR were professional
Inaugural PAETEC Jazz Festival - Baltimore…these are some of
and easy to work with. They
the events that the Maroon PR team has worked on for
our clients.

We will help you choose the right vendors, take a critical and
“
understood the restaurant’s needs
and made sure they were met. We
were pleased with the results and
consider the collaboration a positive
creative eye to all aspects of the event, gain tremendous
experience for all involved.
media attention, assist with scripting and logistics and
locate the ideal partners for you and your event.
Melissa Libby
President
Melissa Libby & Associates

Media Buying & Partnerships

“
For clients with an advertising budget, using that money
wisely and making sure you are reaching your target audience The folks at Maroon PR are a

is essential. Maroon PR has worked with many clients on their pleasure. They know the sports

media buys including the Constellation Energy Senior Players and entertainment industry and

Championship golf tournament, the inaugural PAETEC Jazz they were a great choice for us

Festival in Baltimore and the Babe Ruth Museum to name to help promote and market the

a few.

Many of Maroon PR’s nonprofit clients may not have a
“
Senior Players Championship in
Baltimore. They greatly enhanced
our advertising buy and the editorialBU

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budget to support an ad buy so we work with them to form coverage of our event by leveraging

media partnerships that benefit all parties involved. existing relationships.

Examples of this include:
Steve Schoenfeld

• The Cal Ripken World Series with WBAL-TV and radio and Executive Director

BaltimoreSun.com Constellation Energy Senior
Players Championship

• The Babe Ruth Museum Gala with CBS Radio and MASN
(the Mid-Atlantic Sports Network)

• The Right Side Foundation’s 5K Run with 105.7 The Fan
and WJZ-TV

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Photography
Maroon PR has strong professional photography partners who
can provide our clients with reasonably priced professional
photography services for events across the country.

Bill Wood is an award-winning photographer and the former
team photographer of the Washington Redskins. He has
worked with Maroon PR and their clients on everything from
www.billwoodphotography.com
head shots to events and website photos. Wood is also the
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Steven Kasich is a New York Metropolitan-area based
photographer specializing in events, youth sports and
commercial shoots. He has worked with Maroon PR on the
Cal Ripken World Series and the annual Koby Mandell
Foundation gala. www.ny-njphotographer.com
U.S. Presswire is a global leader in premium digital media
content creation and distribution to media companies
worldwide. They offer some of the industry’s premium sports
content and they work with Maroon PR on events throughout
the country.

www.uspresswire.com

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Maroon PR Corporate Brochure 2010

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Maroon PR Corporate Brochure 2010