Who is PTC?We’re: A global company comprised of 5,000 employees who are passionate about solving product development challenges Since our inception we have always been on the forefront of technology innovation in product development Our customers have shown confidence in PTC for more than 25 years, trusting us to help them give life to their product development strategies and product ideas.(In this picture: Charlotte Lenfest, Technical Support Manager )
As Technology leaders, PTC has the only integral Product Development System.And, Windchill growth has continued to surpass the PLM industry growth.
A Framework I Like to Use: Issue, Problem, OpportunityIssueWe know our customers and prospects are active in the social space (research tells us this, our customers tell us this, and we know anecdotally)ProblemsWe’d like to start or do a better job of engaging customers, but don’t know where or how.In which social networks should we be spending more / any time? We can’t pick allWhat content do we start propagating?OpportunityStart (or continue) a Social Media Listening exercise to better understand the landscape. This will also set the stage for PTC to better engage with our customers on a go-forward basis
A Framework I Like to Use: Issue, Problem, OpportunityIssueWe know our customers and prospects are active in the social space (research tells us this, our customers tell us this, and we know anecdotally)ProblemsWe’d like to start or do a better job of engaging customers, but don’t know where or how.In which social networks should we be spending more / any time? We can’t pick allWhat content do we start propagating?OpportunityStart (or continue) a Social Media Listening exercise to better understand the landscape. This will also set the stage for PTC to better engage with our customers on a go-forward basis
A Framework I Like to Use: Issue, Problem, OpportunityIssueWe know our customers and prospects are active in the social space (research tells us this, our customers tell us this, and we know anecdotally)ProblemsWe’d like to start or do a better job of engaging customers, but don’t know where or how.In which social networks should we be spending more / any time? We can’t pick allWhat content do we start propagating?OpportunityStart (or continue) a Social Media Listening exercise to better understand the landscape. This will also set the stage for PTC to better engage with our customers on a go-forward basis
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Google (and Google Alerts)http://www.google.com/alertsGoogle news alerts {for product names only} currently come into each of the "PTC_xxx@ptc.com" e-mail accounts. You may need to only create alerts for other related search terms (e.g., 3D modeling”, soc RSShttp://en.wikipedia.org/wiki/Rss_readerhttp://en.wikipedia.org/wiki/List_of_feed_aggregators(I prefer Google Reader: http://reader.google.com; note that this can also be done in Outlook))http://www.problogger.net/archives/2007/06/02/which-feed-reader-is-best-problogger-readers-have-their-say/http://www.youtube.com/watch?v=0klgLsSxGsU* look at the RSS feeds I follow for the CAD/CAM/PLM space as a starterFeedMyInboxhttp://www.FeedMyInbox.com* note that I've set up e-mail addresses for the seven major product families (review them)I have a persistent RSS feed from Twitter search coming into FeedMyInbox and delivered dailySocial mentionhttp://socialmention.comhttp://socialmention.com/faq"Social Mention monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc."http://www.lauraroeder.com/2009/10/how-to-track-your-online-reputation-with-socialmention-com/http://www.postrank.com/postrank#what(I also like www.collecta.com, too)Omgilihttp://omgili.com/http://omgili.com/graphs.html note the use of the 'Time Frame' slideruse this for help in finding other areas where your products are being discussedTwitter and Twitter search (and related)www.twitter.comhttp://search.twitter.com/advancedhttp://www.youtube.com/watch?v=jGbLWQYJ6iM* you can check in on someone's Twitter stream by periodically going to their page, or getting an RSS feed of their results (*show this)* to truly listen (longer term than this exercise), it's better to follow. For this exercise, getting an RSS feed of their results is a decent ideahttp://www.monitter.com/ - a visual display of search terms (also try http://www.twitterfall.com)FacebookLimit searching to the top five groups (by member count)LinkedInLimit searching to the top five groups (by member count)Google’s “Similar” searchGoogle Search a topic, industry, competitor, trend, etc.Instead of clicking on the result, look just below the search results and click on ‘Similar’BoardtrackerHere is a way to search multiple discussion boards - as in, this is like a discussion board directory; a 'google' just for discussion boards http://v2.boardtracker.com/ change sort to 'sort by date‘YouTubehttp://www.youtube.comchange sort/filter criteria from 'relevance' to 'date'Look in the comments for links out to other areas and sitesGoogle Blog Searchhttp://blogsearch.google.com/(instead, use http://blogsearch.google.com/blogsearch/advanced_blog_search)use filtering criteria, especially the dates, to help you from day to dayTechnoratihttp://technorati.comsearch both blogs and postsdelicioushttp://delicious.comsearch in upper right boxnote the number of results; scan the tags that people are using to get a sense of how people think about your links/products/etc.Flickrhttp://www.flickr.comsearch on a productlook through posts at commentslook at the total number of pictureswhen checking back in, change sort (upper right) from relevant to recent - and the newest ones will be at the topSlidesharehttp://www.slideshare.netchange the sort to 'latest' to make the results reasonableuse " " to make sure a specific search term is used