Social Media Tips for Strategic Marketing

1. 4 SOCIAL MEDIA TIPS
TO KEEP IN MIND
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2. According to Statista.com, more than 1.8 billion web users access
social media sites since 2014 began, and the number keeps on
growing.
The majority of business owners, both small and large, are now
using social media networking sites to grow and promote their
enterprises.
As an entrepreneur, it is essential that you know how to
effectively use social media to a) prevent you from wasting your
time updating your Facebook page, and b) stop you from sending
out tweets when no one really has any interest in reading them.
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3. NUMBERS REALLY AREN'T EVERYTHING
This is the truth. It's funny how we always tend to associate success
with a large number. If you have a small following or low click through
rate, it doesn't seem to feel to good. However, it's good to know that
having thousands of fans or followers does not necessarily translate
into sales.
Do you want "likes" or do you want sales?
Sales I'm sure. Even if you are not promoting a business and you have
thousands of friends, it does not mean that you are going to have
more social interactions, especially if you do not have anything in
common. Therefore, it doesn't make sense to buy likes or buy your
followers, period.
Spending time looking for followers just to grow your numbers when
they have no interest in you or your products is a waste of time.
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4. STICK WITH THE BASICS
With so many people using social media, you can achieve much in
terms of promotion with Facebook and Twitter. There's no need
to be on every social network when most internet users stay on
Facebook and Twitter. Instagram is another site that is growing at
a massive rate and is great for staying visual in the marketplace.
Also, be limited when it comes to your efforts. Link your profiles
together to make things easier. For example, you can have your
twitter page link to your blog and Facebook page.
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5. SOCIALIZE MORE
Instead of just being direct to sell your products or services,
engage your followers in conversation. Comment on the posts of
other pages as well.
Get to know who your audience is so that you know what they
want and can better serve them.
Social media takes a different approach than other web based
techniques such as email marketing, which is also excellent for
building relationships. The point is, you have to sell yourself as
well as your business.
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6. HAVE INTEGRITY
Refrain from writing fake positive reviews
to gain popularity. It's just not cool. Savvy
social media users will see through this
and it could harm your reputation.
The last thing you need is a tarnished
online rep. Not to mention, word gets
around quickly.
One thing I can suggest also is to
communicate effectively with your
audience. If you make a mistake, own up
to it. People respect you more when you
can be truthful and authentic.
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Cheryl J. Moses