Don’t panic just yet – you’re not quite late. But do consider these tips before you press ‘send’ on that holiday pitch.

1. FOUR PITCHING
TIPS FOR HOLIDAY
GIFT GUIDES
WWW.NEWSWIRE.CA

2. WhilemostCanadiansarestillenjoyingthe
lakeinitsliquidform,summertimeiswhen
PRandmarketersturntheirthoughtstoicy
coldwinter.
Holidaypitchingandplanningisinfullswing
alreadyasmediaoutletsprepareshopping
guidesandseasonalissuesnowandeditors
andadvertisersareseekingexcitingproducts
tosharewiththeirreaders,fourmonthsfrom
now.
WWW.NEWSWIRE.CA

3. Don’t panic just yet – you’re not quite late.
But do consider these tips before you press
‘send’ on that holiday pitch.
WWW.NEWSWIRE.CA

4. Check the time Do your research
FOURPITCHINGTIPSFORHOLIDAYPITCHING
Make it visual Pitch a themed set
of products

5. Find and read each publication's editorial calendar,
which can be found either independently on their
website or within a media kit
Keep in mind that editorial and advertising
deadlines might be different
1. CHECK THE TIME

6. ThePRblitzgenerallystartsinJulyandgoesall
summer.Thereisnosuchthingaspitchingtoo
early.
- Eric Velland
Freelance Writer,
Former Food Editor at House and Home
WWW.NEWSWIRE.CA

7. Gift guides are unique within publications and can
sometimes have their own managing editor. Know
exactly who these people are!
Know what kinds of products each gift
guide highlights (e.g., tech could mean
mobile, gamer, kitchen and/or wearables)
Be sure to know all in the ins-and-
outs of your product before you ship
one out WWW.NEWSWIRE.CA
2.DOYOURRESEARCH

8. Make good use of a digital media kit here - they were
practically invented just for this purpose
Consider the way your product sample is
packaged before shipping it out (e.g., colour
of tissue paper, inside of box, product one-
sheet within the sample)
WWW.NEWSWIRE.CA
3. MAKE IT VISUAL

9. [I prefer] a lookbook or
comprehensive email that’s well
thought out and has a lot of
photography in it.
- Caroline Youdan,
Associate Editor, Toronto Life
WWW.NEWSWIRE.CA

10. Know what kinds of gifting groups exists (e.g.,
"stocking stuffers for him under $10")
Pitching a potential gifting group
demonstrates your understanding of
how gift guides are compiled and may
inspire some editorial love
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4.PITCHATHEMEDSET
OFPRODUCTS

11. GiftguidesareagoldmineforPR&marketing
pros,butonlyifyourclient’sproductsmakeit
intothosemostvaluablepages.
Tolearnmore,downloadCision'sfree2016
HolidayPitchingKit
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12. CONTACT US
FOR MORE INFORMATION
WWW.NEWSWIRE.CA INFO@NEWSWIRE.CA 1-877-CNW-7890
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