Live-tweeting encourages people to interact with your brand helping boost engagement and awareness. This is the case whether you’re hosting an event or simply attending. Either way, it connects you to all the smart things happening onstage and demonstrates your willingness to share these events with your audience. Here are a few tips to help you live-tweet like a pro.

1. SIX WAYS TO
LIVE-TWEET
LIKE A PRO
WWW.NEWSWIRE.CA

2. More than 40% of Canadians are actively
using Twitter, and many, many more are just
following along.
As a PR professional, you can't discount the
value of this crowd!
WWW.NEWSWIRE.CA

3. Whether you're hosting or attending an event,
live-tweeting encourages people to interact
with your brand helping boost engagement
and awareness.
Here are a few tips to help you live-tweet like
a pro.
WWW.NEWSWIRE.CA

4. DO YOUR
RESEARCH
ALWAYS USE THE
HASHTAG
MONITOR THE
STREAM TO AVOID
DUPLICATION
LIVE-TWEETING BEST PRACTICES
STOP AND SHARE
OTHER PEOPLE'S
CONTENT
MAKE USE OF
MULTIMEDIA
KEEP UP THE
CONVERSATION
AFTERWARDS
#

5. Well-planned events should include the speaker's
Twitter handle in the invite, or have it posted
somewhere online. If not, run a quick search before
attending.
If the speaker doesn't have a personal Twitter
account, tag their company instead
If you're choosing an event hashtag,
research it first to see how it's been
used before
WWW.NEWSWIRE.CA
1. DO YOUR RESEARCH

6. For some events, like an awards show, I’ll keep a
duo-tang of brand handles and expected speakers so
when I share an image I can easily reference the right
people. This way I’m not trying to search on my
smartphone for someone’s Twitter handle while trying
to write my tweet.
- James Rubec
Global Content Strategist, Cision
WWW.NEWSWIRE.CA

7. Don’t miss out on the right conversation by omitting
or using the wrong hashtag
Before clicking send, check everything
(including the hashtag) for spelling, grammar
& accuracy
If you only have room for one hashtag
in your tweet, stick with the event's
hashtag
WWW.NEWSWIRE.CA
2. ALWAYS USE THE HASHTAG

8. Follow the hashtag constantly to see what others
are saying
Only share information that adds value to
the conversation and to your specific
audience
WWW.NEWSWIRE.CA
3. MONITOR THE SOCIAL STREAM
TO AVOID DUPLICATION

9. Think more signal than noise
- Rebecca Lieb
Analyst, Altimer Group
WWW.NEWSWIRE.CA

10. Don't always feel compelled to do all the talking
- give a retweet or reply with your own thoughts
on someone else's opinion or observation
Be mindful of how much Twitter
activity is happening; you don't want to
be the only voice in the conversation
WWW.NEWSWIRE.CA
4. STOP AND SHARE OTHER
PEOPLE'S CONTENT

11. If your live event has presentation slides, snap a
photo of a cool infographic and use the remaining
space to share your thoughts
Share a picture of the panel or speakers
along with their handles and the event
hashtag
Tweets including multimedia assets
typically receive 30% more
retweets than text-only content
WWW.NEWSWIRE.CA
5. MAKE USE OF MULTIMEDIA

12. Post-event, follow a few of your favourite
attendees, including the speakers and the event
organizer
Consider sharing relevant articles or best
practices posts that relate to issues or
topics stemming from the event
WWW.NEWSWIRE.CA
6. KEEP UP THE CONVERSATION
AFTERWARDS

13. Not only has social media reinvented the way
we put on live events; it's also given the news
release a modern makeover.
To learn more, download our free whitepaper,
Tips for Creating a News Release that Maximizes
Social Sharing
WWW.NEWSWIRE.CA

14. CONTACT US
FOR MORE INFORMATION
WWW.NEWSWIRE.CA INFO@NEWSWIRE.CA 1-877-CNW-7890
WWW.NEWSWIRE.CA