Founders at technology startups want to partner with established companies to demonstrate the value of their solutions and gain credibility in the market. Leaders at established companies want to partner with startups to tap in to new ideas, new energy and new horizons. The Scaleup Project brings both together to maximize the success of their collaboration. For more information: Davender Gupta, MS, MBA The Scaleup Project info@thescaleupproject.com 514-448-1894 http://thescaleupproject.com

1. Open Innovation
CREATING SUCCESSFUL CORPORATE-STARTUP COLLABORATIONS
Founders at technology startups want to partner with established companies to
demonstrate the value of their solutions and gain credibility in the market.
Leaders at established companies want to partner with startups to tap in to new
ideas, new energy and new horizons.
The Scaleup Project brings both together to maximize the success of their
collaboration.
THE PROBLEM: MISUNDERSTANDING LEADS TO FAILURE
Corporate-Startup collaborations often lead to frustration on both sides because of a
fundamental misunderstanding of how these should work. It is very different from a
typical vendor relationship. There is a clash of cultures, of expectations, of mindsets, of
speed and of success metrics — which usually result in unmet outcomes, stalled
initiatives and a big waste of time and money.
THE PRIZE: NEW PRODUCTS, MARKETS, REVENUE STREAMS
OPEN INNOVATION THROUGH CORPORATE-STARTUP COLLABORATION
Successful Corporate-Startup collaborations
require an environment where both the
corporate and startup partners learn from
each other. Effective management and
stakeholder buy-in, clear expectations, well-
defined metrics, and rigorous yet agile project
management must all come together to ensure
successful innovation generation, conversion
and diffusion.
A well-run “Corp-Up” can rejuvenate your corporate culture, solve real business problems,
enhance your brand and positioning, and create a powerful competitive advantage. It is a
launching pad for new products, new markets and new revenue streams for both the
Corporate and Startup partners.

2. The Scaleup Project helps innovators build thriving businesses based on the technology
they have built, sweated over, and tested. We provide strategic, operational and
marketing expertise to ensure that startups develop the Credibility, Capability and
Cashflow to “Scale to Win”.
HOW WE HELP YOU SUCCEED
OPEN INNOVATION THROUGH CORPORATE-STARTUP COLLABORATION
Guide the stakeholders to get buy-in
Define objectives, outcomes, options and resources
Select the appropriate projects and startups
Build a platform for successful innovation
generation, conversion and diffusion
FOR THE CORPORATE PARTNER
FOR THE STARTUP PARTNER
Negotiate a clear agreement
Foster clear communication with the Corporate partner
Transition a technology demonstrator into an operational
deliverable
Deliver tangible and positive results
Manage expectations
Deal with unknowns and discoveries
Transfer knowledge and experience between partners
Maximize project ROI
FOR BOTH
YOUR CONTACT
Davender Gupta, MS, MBA, Venture Execution Strategist
The Scaleup Project,
3 Place Ville Marie, 4th floor, Montreal, QC H3B 2E3
TheScaleupProject.com
514-296-6288 davender@davender.com
Our process encourages startups to seek corporate clients for demonstration projects.
In turn, larger companies can tap into the innovations these startups offer.