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J2BD Canvas: Improve Life Through Resolving Situations

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Davender Gupta
Davender Gupta

"Jobs-To-Be-Done" is a marketing framework to help you better understand what is the real motivation for your buyer to choose your product. Use this canvas to create a "Customer Journey" story which can lead to a better definition of your Value Proposition. (c)2020 Davender Gupta. All rights reserved. Permission to use with full attribution rev 1 - 10-Mar-2020 davender@davender.com http://thescaleupproject.com

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FUNCTIONAL JOB MET SOCIAL JOB MET EMOTIONAL JOB MET BASIC NEED MET TARGET PERSONA SITUATION TO BE RESOLVED FUNCTIONAL RESULT KEY VALUE PROPOSITION JOBS-TO-BE-DONE CANVAS ©2020 Davender Gupta. All rights reserved. www.thescaleupproject.com A Job to be Done is the process a buyer goes through to improve their life. Value Proposition is the greatest positive change you offer to make your buyer’s life better What is the foundational improvement in your buyer’s life by adopting your offer

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