"Jobs-To-Be-Done" is a marketing framework to help you better understand what is the real motivation for your buyer to choose your product. Use this canvas to create a "Customer Journey" story which can lead to a better definition of your Value Proposition. (c)2020 Davender Gupta. All rights reserved. Permission to use with full attribution rev 1 - 10-Mar-2020 davender@davender.com http://thescaleupproject.com