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FUNCTIONAL JOB MET
SOCIAL JOB MET
EMOTIONAL JOB MET
BASIC NEED MET
TARGET PERSONA
SITUATION TO BE RESOLVED
FUNCTIONAL RESULT
KEY VALUE
PROPOSITION
JOBS-TO-BE-DONE CANVAS
©2020 Davender Gupta. All rights reserved. www.thescaleupproject.com
A Job to be Done is the process a buyer
goes through to improve their life.
Value Proposition is the
greatest positive change
you offer to make your
buyer’s life better
What is the foundational improvement in your
buyer’s life by adopting your offer

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Jobs-To-Be-Done Canvas

  • 1. FUNCTIONAL JOB MET SOCIAL JOB MET EMOTIONAL JOB MET BASIC NEED MET TARGET PERSONA SITUATION TO BE RESOLVED FUNCTIONAL RESULT KEY VALUE PROPOSITION JOBS-TO-BE-DONE CANVAS ©2020 Davender Gupta. All rights reserved. www.thescaleupproject.com A Job to be Done is the process a buyer goes through to improve their life. Value Proposition is the greatest positive change you offer to make your buyer’s life better What is the foundational improvement in your buyer’s life by adopting your offer