With more than 20 years experience in interactive design, including four years as executive product manager/creative director at the BBC, and now as the design director at a product agency that’s breaking the mould in how digital agencies approach experience design, Tom Bradley specialises in helping teams solve problems and innovate using design thinking, creative facilitation and hands-on research.

1. Design Sprints
Tom Bradley, Design Director
(tom.bradley@codecomputerlove.com)

6. Ideas are easy

8. My name is Tom Bradley
and I am Design Director
at Code Computerlove
@tombradley

15. It’s like monkeys trying to
explain to dolphins what it’s
like to swing through trees.
Kai En Ong, 2012
“

17. Make Learn

19. How quickly
things change
How quickly we
can learn

20. Ideas are easy hard

22. Brilliant never stops

23. Strategy
ProductInsight
BuildLearn
Measure

24. Contextual
Observation
User
Interviews
Personas Day Zero
Workshop
Product
Canvas
Roadmap
User
Testing
Stakeholder
Analysis
Content
Strategy
Lean
Hypothesis
Product
Spike
Prototype &
Pattern Library
Expert
Review
Remote
Research
Product
Vision
Objectives &
Key Results
Experience
Map
Design
Sprint

25. Contextual
Observation
User
Interviews
Personas Day Zero
Workshop
Product
Canvas
Roadmap
User
Testing
Stakeholder
Analysis
Content
Strategy
Lean
Hypothesis
Product
Spike
Prototype &
Pattern Library
Expert
Review
Remote
Research
Product
Vision
Objectives &
Key Results
Experience
Map
Design
Sprint

26. Fast
Good
(and)
Cheap

27. The process
Design Sprint
M T W T F M T W T FWeekend
Write-up
Present findings
Reflection

28. Day one

29. Day two

30. Day three

31. Day four

32. Day five

33. Design is a verb

34. The full process
Week 1 Week 4
Research Production
M T W T F M T W T F
Final presentation
Design Sprint
M T W T F M T W T FWeekend
Write-up
Present findings
Reflection
Week 2 + 3

35. New ideas that
have value

36. New things,
old ways.
New things,
new ways.
Old things,
old ways.
Old things,
new ways.

38. What’s stopping us?