12. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum vitae neque dolor.
Duis erat diam, bibendum quis suscipit vel, lobortis vel mauris. Fusce mattis sit amet
magna sit amet dictum. Aenean id sem a urna iaculis bibendum eget eget risus.
Pellentesque tristique quam ac erat vulputate ultrices. Duis dictum blandit ipsum,
dapibus finibus justo ornare ut. Alexander mauris eros, egestas eget unlearnt vitae,
feugiat sollicitudin ante. Graebe vitae nunc sit amet erat porttitor rutrum sed et neque.
Maecenas et feugiat orci, et mattis velit. Aliquam faucibus nisl to volutpat tincidunt.
Maecenas tellus lorem, speaks non iaculis a, aliquam dictum velit. Curabitur facilisis
felis eget magna volutpat posuere. Duis non nisi non erat imperdiet molestie. Russian
nec ornare velit. Maecenas hendrerit quam ex, at euismod sem varius eget. Interdum
et malesuada fames ac ante ipsum primis in faucibus. Nunc tincidunt nunc at pharetra
venenatis. CodeFest ut massa vehicula, ornare libero vitae, iaculis ante. Aenean
mattis elit eros, eu ultricies ex laoreet nec. Aliquam about. Suspendisse potenti.
Context non massa mollis neque efficitur egestas. Nulla libero tellus, vehicula at
dignissim hendrerit, Platforms in justo.
13. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum vitae neque dolor.
Duis erat diam, bibendum quis suscipit vel, lobortis vel mauris. Fusce mattis sit amet
magna sit amet dictum. Aenean id sem a urna iaculis bibendum eget eget risus.
Pellentesque tristique quam ac erat vulputate ultrices. Duis dictum blandit ipsum,
dapibus finibus justo ornare ut. Alexander mauris eros, egestas eget unlearnt vitae,
feugiat sollicitudin ante. Graebe vitae nunc sit amet erat porttitor rutrum sed et neque.
Maecenas et feugiat orci, et mattis velit. Aliquam faucibus nisl to volutpat tincidunt.
Maecenas tellus lorem, speaks non iaculis a, aliquam dictum velit. Curabitur facilisis
felis eget magna volutpat posuere. Duis non nisi non erat imperdiet molestie. Russian
nec ornare velit. Maecenas hendrerit quam ex, at euismod sem varius eget. Interdum
et malesuada fames ac ante ipsum primis in faucibus. Nunc tincidunt nunc at pharetra
venenatis. CodeFest ut massa vehicula, ornare libero vitae, iaculis ante. Aenean
mattis elit eros, eu ultricies ex laoreet nec. Aliquam about. Suspendisse potenti.
Context non massa mollis neque efficitur egestas. Nulla libero tellus, vehicula at
dignissim hendrerit, Platforms in justo.
Algorithms help understand data
14. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum vitae neque dolor.
Duis erat diam, bibendum quis suscipit vel, lobortis vel mauris. Fusce mattis sit amet
magna sit amet dictum. Aenean id sem a urna iaculis bibendum eget eget risus.
Pellentesque tristique quam ac erat vulputate ultrices. Duis dictum blandit ipsum,
dapibus finibus justo ornare ut. Alexander mauris eros, egestas eget unlearnt vitae,
feugiat sollicitudin ante. Graebe vitae nunc sit amet erat porttitor rutrum sed et neque.
Maecenas et feugiat orci, et mattis velit. Aliquam faucibus nisl to volutpat tincidunt.
Maecenas tellus lorem, speaks non iaculis a, aliquam dictum velit. Curabitur facilisis
felis eget magna volutpat posuere. Duis non nisi non erat imperdiet molestie. Russian
nec ornare velit. Maecenas hendrerit quam ex, at euismod sem varius eget. Interdum
et malesuada fames ac ante ipsum primis in faucibus. Nunc tincidunt nunc at pharetra
venenatis. CodeFest ut massa vehicula, ornare libero vitae, iaculis ante. Aenean
mattis elit eros, eu ultricies ex laoreet nec. Aliquam about. Suspendisse potenti.
Context non massa mollis neque efficitur egestas. Nulla libero tellus, vehicula at
dignissim hendrerit, Platforms in justo.
But, they create a filter bubble
16. Relax at
home
Catch up on
news
Prepare for
meeting
Navigate
while driving
Chat with
friends
Play video
games
See what
friends do
Search
Carpool
Manage
household
Manage
project
Date
Commute
with train
Work out
Watch videos
Listen to
music
Search for
parking
Shopping
Manage
finances
Find
inspiration
Life contexts
indicate intent
But, product interaction
does not consider these
contexts
17. Relax at
home
Catch up on
news
Prepare for
meeting
Navigate
while driving
Chat with
friends
Play video
games
See what
friends do
Search
Carpool
Manage
household
Manage
project
Date
Commute
with train
Work out
Watch videos
Listen to
music
Search for
parking
Shopping
Manage
finances
Find
inspiration
What works for
18. Relax at
home
Catch up on
news
Prepare for
meeting
Navigate
while driving
Chat with
friends
Play video
games
See what
friends do
Search
Carpool
Manage
household
Manage
project
Date
Commute
with train
Work out
Watch videos
Listen to
music
Search for
parking
Shopping
Manage
finances
Find
inspiration
doesn’t work for
46. Become context driven
When building context driven products, keep in mind …
hugeinc.com
1) Segment your user base
2) Reshape UX approach
3) Build smart algorithms
4) Build context architecture
47. Become context driven: Segmentation
Understand your user segments and identify most relevant life contexts. Based on that,
build a set of intents and find context platforms to get context details to anticipate these
Commute
Relax at
home
Shopping
Chat with
friends and relatives
Find best
transportation
option
Find best
specialty store
49. Become context driven: Smart Algorithms
Responsive: Allow users to teach algorithms using recurring feedback loops
Transparent: Show users why an intent was anticipated
Intelligent: Do not confuse action with intent
Failsafe: Prepare for fallback in case agent doesn’t return relevant details on time
50. Your Product 3rd Party Product
Life
C
ontext
3rd party can push context changes, user state unclear
Become context driven: Context Architecture
51. Your Product 3rd Party Product
Life
C
ontext
id: 'foo@bar.com',
time: 1315955008,
type: 'checkin',
venue: { … }
Become context driven: Context Architecture
3rd party can push context changes, user state unclear
52. Your Product 3rd Party Product
Become context driven: Context Architecture
User state is clear, you can pull for context details
53. Your Product 3rd Party Product
User state is clear, you can pull for context details
user_id: 'foo@bar.com'
latitude: '122.02394',
longitude: ‘-45.294’,
user_id: 'foo@bar.com'
Become context driven: Context Architecture