Alexander Graebe Uber Technologies Inc Build Moving Experiences

1. Building Moving
Experiences
Alexander Graebe
Developer Relations Lead

2. MORE THAN 2 BILLION TRIPS
72+COUNTRIES
470+CITIES
1.5M+DRIVER PARTNERS
WORLDWIDE

3. THE UBER PLATFORM VISION
BUILD MOVING EXPERIENCES

4. In 2014 we first released the Uber API

5. Today, leading global brands elevate
their experience with Uber

6. OUR APIS …

8. PICKUP DESTINATION

9. PICKUP DESTINATION

10. PICKUP DESTINATION

11. PICKUP DESTINATION

12. PICKUP DESTINATIONINTENT TO RIDE POST RIDE
Help users
make a
decision
Execute
user intents
Enhance user
experience
Analyze and
gain insights

13. PICKUP DESTINATIONINTENT TO RIDE POST RIDE
Help users
make a
decision
Execute
user intents
Enhance user
experience
Analyze and
gain insights

14. PICKUPINTENT TO RIDE
/products
/estimates/price
/estimates/time
Ride Options

15. PICKUP DESTINATIONINTENT TO RIDE POST RIDE
Help users
make a
decision
Execute
user intents
Enhance user
experience
Analyze and
gain insights

16. PICKUPINTENT TO RIDE
Ride Request Button
Ride Request Widget
Deep Links
/request
Ride Request

17. PICKUP DESTINATIONINTENT TO RIDE POST RIDE
Help users
make a
decision
Execute
user intents
Enhance user
experience
Analyze and
gain insights

18. PICKUP DESTINATIONO RIDE
Webhooks
/current
all_trips scope
POS

19. PICKUP DESTINATIONINTENT TO RIDE
Help users
make a
decision
Execute
user intents
Enhance user
experience
Analyze and
gain insights
POST RIDE

20. /history
{id}/receipt
/me
Identity History
POST RIDEDESTINATION

21. /partners/trips/partners/me /partner/payments
/partner/tax-summary
PaymentsIdentity History
POST RIDEDESTINATION

22. PICKUP DESTINATIONO RIDE POS
/deliveries/[id]
Delivery Details
/deliveries/deliveries/quote
Delivery Options Delivery Request

23. PICKUP DESTINATIONINTENT TO RIDE POST RIDE
Help users
make a
decision
Execute
user intents
Enhance user
experience
Analyze and
gain insights

24. 2GIS
Deep Links

25. 2GIS
/products

26. 2GIS
/estimates/price

27. 2GIS
/estimates/time

29. PICKUP DESTINATIONO RIDE
Webhooks
/current
all_trips scope
POS

30. POINT A POINT B
2,000,000,000 TRIPS
THE TRIP

31. POINT A POINT B
20 MINUTES PER TRIP~
THE TRIP

32. POINT A POINT B
40,000,000,000
MINUTES OF FREE TIME
~
THE TRIP

33. The ultimate in-car entertainment
system is the device in your hand.

34. POINT A POINT B
CONTEXT MATTERS
The Trip Experiences API can tell you…
When the rider has free time
How much free time they have
Where they’re coming from
Where they’re going

35. IMAGINE …

36. INSIGHTS FOR, AND OFFERS AROUND, YOUR DESTINATION
LOCAL GUIDES
36

38. 10 MINUTES OF MUSIC OR VIDEO FOR A 10 MINUTE TRIP
NEWS & ENTERTAINMENT
38

39. Get up-to-date while you're on the go
RADIO

40. On-Trip
Experience
Off-Trip
Experience

41. TURN ON THE HEAT WHEN YOU’RE APPROACHING HOME
INTERNET OF THINGS
41

42. /partners/trips/partners/me /partner/payments
/partner/tax-summary
PaymentsIdentity History
POST RIDEPOINT B

43. MAKING YOUR LIFE
EASIER …

44. Auth your users via the native Uber app
No more username & password
One tap and your app can start requesting
rides
Single Sign On
Auth via Uber

45. Just set your ride parameters and let the Uber
app handle the ride experience
Existing users will feel right at home
Keep the focus on your app; let us handle the ride
Deep Links
Quick & easy

46. Highly configurable buttons let you get started
easily
Login Button lets you auth users using the
method you want (Native, Authorization Code
Grant, or Implicit Grant)
Ride Request Button allows you to request a
ride using Deep Links, the Ride Request
Widget, or custom API logic
Uber Buttons
Ride Request Button & Login Button

47. Provide the full Uber experience without ever
leaving your app
An entirely embedded experience, from
request to drop off
Ride Request Widget
Experience Uber without the app

48. BACKEND HIGHLIGHTS

49. Schemaless uses an append-only sparse three dimensional
persistent hash map. A datastore developed by Uber with 5 goals
in mind:
1) Linear scale - more storage and decreased response times
2) Writability - no middleware for fallback or retry
3) Notifications - triggers for downstream dependencies
4) Secondary Indexes - just like in Postgres to search for trips
5) Operational Trust - expert knowledge for mission-critical data
DATA STORAGE WITH SCHEMA LESS

50. Trip details are stored as JSON blobs with versioning
DATA STORAGE WITH SCHEMA LESS

51. MICRO-SERVICES
Moving from a monolith solution to SOA created challenges related to
obviousness, safety, and reliance. Our SOA architecture had to enable us for …
1) Discoverability - finding the right service out of 300+ should be trivial
2) Client Libraries - building SDKs for encapsulated services should be easy
3) Language - we need to have an architecture that is language-agnostic
4) Customizable - timeouts and retry policies are required and should be tunable
5) Efficiency - testing and development of new services with less overhead

52. THRIFT AS IDL-BASED ENCODING PROTOCOL
Thrift forces service owners to publish strict interface definitions. Encoding/Decoding
is efficient, compression is good, and it unifies JSON blobs for Schemaless.

53. DAILY DEPLOYMENT WITH UDEPLOY
Consistent builds for services, zero downtime upgrades, automated error detection

54. USING UBER CONTEXT

56. Connect your user
Detect when a user is on a ride
Get the Uber Context
Use the context to enhance your app!

57. Create an app in the Uber
Developer Dashboard
Scroll down, find the
“Webhook URL” field and
enter a URL that will receive
webhooks from the API
Before we start:

58. Connect your user
Detect when a user is on a ride
Get the Uber Context
Use the context to enhance your app!

59. Let them securely sign in with their Uber
account username and password
• OAuth 2.0
• Single Sign On
Connect your user

60. Connect your user
Detect when a user is on a ride
Get the Uber Context
Use the context to enhance your app!

61. You’ll receive a webhook when their
ride status changes.
Use the `user_id` to figure out
which one of your users is on a
ride.
Detect when a user is on a ride

62. Connect your user
Detect when a user is on a ride
Get the Uber Context
Use the context to enhance your app!

63. Get information about your user’s ride!
• Pickup/destination location
• Going home or work
• Uber Product Type
• ETA / Duration
• and more!
Get the Uber Context

64. Connect your user
Detect when a user is on a ride
Get the Uber Context
Use the context to enhance your app!

65. On-Trip
Experience
Off-Trip
Experience

67. The challenge is not technology…
It’s imagination.

68. developer.uber.com

69. @uberdevelopers medium.com/uber-developers
Thank You!
Alexander Graebe
Developer Relations Lead
agraebe@uber.com

70. Q & A