11. @andrew_davis
The Social Celebrity (Takeaway)
• You need to let people know about
your brand
• You decide to use a celebrity
• If you could get a celebrity:
– Who would you choose?
– Why would you choose them?
• Remember:
– They are your voice
– Does their personality match your
cause?
20. @andrew_davis
Slo Mo Guys Breakdown
• Positioning
– Tech geeks with a camera
• Action
– Shoot all videos with a HD high speed
cinema camera
– Shoots various pranks and stunts
• Result
– Over 322m views & 3.46 million
subscribers
– Estimated almost £200k (Part time)