Pre Launch - Social Media Marketing

1. Grand Mart Retail
A REGALE OF A RETAIL SUCCESS STORY

2. Grand Mart Group
• Established in 1970’s.
• Major market share of wholesale and
retail distribution business of FMCG
in Qatar.
• Other Verticals: Catering supplies, IT
& IT enabled services, Restaurants,
Travel & Tourism and Refrigeration &
AC.

3. Competitor Landscape
38 km @ Khobar
<10 km @ Dammam (Mobiles)
<10 km @ Dammam (Mobiles)
<10 km @ Dammam
<2 km @ Dammam
<2 km @ Dammam

4. Weekly Goal
25,000 Foot Falls
6,250 Bills

5. Pre-Launch Launch
Continuous
Marketing
Campaigns
In Store
Campaigns
Grand Mart Hyper Plus Market - Dammam
Promotion Segmentation

6. Pre-Launch
Social media campaigns to
excite the target audience
with plus promises.

7. Customer Messages Started Pouring In

8. Launch
Average in first 3 days of
launch
- 26,800 foot falls per day
- 6,700 bills per day

9. First 15 Days of Operation
0
1000
2000
3000
4000
5000
6000
7000
8000
L
a
u
n
c
h
D
a
y
2
n
d
D
a
y
o
f
O
p
e
n
i
n
g
3
r
d
D
a
y
o
f
O
p
e
n
i
n
g
4
t
h
D
a
y
o
f
O
p
e
n
i
n
g
5
t
h
D
a
y
o
f
O
p
e
n
i
n
g
6
t
h
D
a
y
o
f
O
p
e
n
i
n
g
7
t
h
D
a
y
o
f
O
p
e
n
i
n
g
8
t
h
D
a
y
o
f
O
p
e
n
i
n
g
9
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
0
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
1
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
2
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
3
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
4
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
5
t
h
D
a
y
o
f
O
p
e
n
i
n
g
Bills
Opening pull has steeped down to 1800 bills / day.
Time to start In Store & Mega Marketing Campaigns.

10. Campaigns
Enabled Mega promotions
with pricy gifts.

11. In Store
Face painting competition
for children

12. In Store
Cool Kids Campaign

13. In Store
Dandy Ice Cream Challenge

14. Established Strong Customer Connect
4.6 of 5 rated good

15. First 30 Days of Operation
0
1000
2000
3000
4000
5000
6000
7000
8000
L
a
u
n
c
h
D
a
y
2
n
d
D
a
y
o
f
O
p
e
n
i
n
g
3
r
d
D
a
y
o
f
O
p
e
n
i
n
g
4
t
h
D
a
y
o
f
O
p
e
n
i
n
g
5
t
h
D
a
y
o
f
O
p
e
n
i
n
g
6
t
h
D
a
y
o
f
O
p
e
n
i
n
g
7
t
h
D
a
y
o
f
O
p
e
n
i
n
g
8
t
h
D
a
y
o
f
O
p
e
n
i
n
g
9
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
0
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
1
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
2
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
3
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
4
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
5
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
6
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
7
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
8
t
h
D
a
y
o
f
O
p
e
n
i
n
g
1
9
t
h
D
a
y
o
f
O
p
e
n
i
n
g
2
0
t
h
D
a
y
o
f
O
p
e
n
i
n
g
2
1
s
t
D
a
y
o
f
O
p
e
n
i
n
g
2
2
n
d
D
a
y
o
f
O
p
e
n
i
n
g
2
3
r
d
D
a
y
o
f
O
p
e
n
i
n
g
2
4
t
h
D
a
y
o
f
O
p
e
n
i
n
g
2
5
t
h
D
a
y
o
f
O
p
e
n
i
n
g
2
6
t
h
D
a
y
o
f
O
p
e
n
i
n
g
2
7
t
h
D
a
y
o
f
O
p
e
n
i
n
g
2
8
t
h
D
a
y
o
f
O
p
e
n
i
n
g
2
9
t
h
D
a
y
o
f
O
p
e
n
i
n
g
3
0
t
h
D
a
y
o
f
O
p
e
n
i
n
g
Bills
In Store & Mega Marketing Campaigns boosted daily bills to 3500 from 1800.

16. Outcome
• 98,000 Foot Falls / Week
• 14,000 Bills / Week
Digital Marketing contributed 70% of walk ins
We surpassed the target!
Target
• 25,000 Foot Falls / Week
• 6,250 Bills / Week

17. WEMAKEYOUDIGITALLYIMMORTAL®
© 2021 Codelattice . All rights reserved. Copyright in the whole and any part of this document belongs to Codelattice . This work may not be used, sold, transferred, adapted, abridged, copied or reproduced
in whole or in part, in any manner or form, or in any media, without the prior written consent of Codelattice. The contents of this document are proprietary and confidential to Codelattice and may not be
disclosed in whole or in part at any time, to any third party without the prior written consent of Codelattice . Certain projects mentioned in the case studies could be implemented along with other agency
partners
THANK YOU
askus@codelattice.com