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Cody
McKibben
Lessons Learned
from 8 Years
Bootstrapping
Businesses while
Living Abroad
A few
• 2006 – started writing online, web dev
freelancing
• 2007 – read 4HWW, quit my job
• 2008 – one-way ticket to Thailand
• 2009 – BKK Tweetup, nonprofits,
magazine
• 2010 – sold ad revenue biz with partners;
moved into productized services,
Sovereign Man & Chris Ducker
• 2011 – coaching and membership
training course
• 2012 – the “year of suffering”
• 2013/14 – hosting events, SF workshop,
Costa Rica retreat
• 2014/15 – fatherhood & becoming sole
provider for a family
milestones
I QUIT!
Travel
+Entrepreneurship
=
MASSIVE
personal
transformation
“Fun things happen when you
earn dollars, live on pesos, and
compensate in rupees.”
–Tim Ferriss
1. DON’T • You NEED support. You need to
find your cheerleaders…
• Business is still about PEOPLE –
about service – don’t forget that.
• Don’t build in a vacuum! Actively
seek out feedback from your
target market.
• Build a community – incorporate
your audience/customers in your
story, and let them be a part of
the process building your
products/services.
stay isolated
Rajesh Setty
• 8 Silicon Valley
companies
• Author of Beyond Code,
Upbeat & 7 others
• 14,000+ followers,
writes for HuffPo, etc.
2. FIND
• EVERYBODY has something to
teach you. Your job is to LEARN.
• Especially seek wisdom/
experience from your elders.
• Nobody is out of reach – authors,
millionaires, CEOs.
• That can mean reading BOOKS!
• Free work (yes, free) – Charlie
Hoehn, Recession Proof Graduate
• Empire Flippers content
marketing position –
THRL.IN/EFintern
mentors
3. KEEP
“You are the average of the
five people you spend the
most time with.” –Jim Rohn
a MasterMind
group
**It really is who
you know.
3. KEEP
• Who do you have around you?
• Are they assisting you?
• Are they distracting you?
• Are they blocking you?a MasterMind
group
**It really is who
you know.
3. KEEP
• Who do you want to BE? Find
people to “model”
• Build a tight support group –
POSITIVE peer pressure!
• Don’t be limited by geography
• Learn more: THRL.IN/mastermind
• Napoleon Hill’s Think and Grow
Rich – THRL.IN/tagr
• Sovereign Man Network
Infiltration Report –
THRL.IN/networkinfiltration
a MasterMind
group
**It really is who
you know.
4. PRACTICE
• The mind continually FINDS more
of what it looks for.
• 5 Minute Journal – THRL.IN/5min
• Earl Nightingale – you become
what you THINK ABOUT most of
the time.
• “All we are is the result of all we
have thought.” –The Buddha
• Mindfulness – meditation,
Headspace, Calm, no TV for 7
days
gratitude
5. FAILURE
• The ONLY secret key to success.
• Just SHIP (then iterate) – Reid
Hoffman: “If you’re not
embarrassed by the first version
of your product you’ve launched
too late.”
• Learn from it, look at it as
feedback, learn to pivot/change
your approach.
• More:
ThrillingHeroics.com/failure
is necessary
“Only those who
dare to fail greatly
can ever achieve
greatly.”
–Robert F. Kennedy
6. DON’T
stay married to
your ideas
6. DON’T
stay married to
your ideas
• Vishen Lakhiani (Mindvalley)
• The 3 Most Important Questions
to ask yourself:
• What do you want to experience?
• How do you want to grow?
• How do you want to contribute?
• Visit THRL.IN/3questions for the
whole exercise
7. DON’T
• Do your due diligence – on
potential partners, JVs, clients,
etc.
• Don’t partner up overnight,
figure out who you’re dealing
with.
• EXPECT others will try to take
advantage of you, or leave you in
a bad situation.
• Find people with similar values.
jump into bed
with the
wrong people
8. BUT, DO
• Doing EVERYTHING yourself is
the fastest way to burn out.
• Teaming up with others is the
best way to amplify your
potential.
• Spend more time & energy
focusing on your strengths.
• Outsource/delegate for your
weaknesses
• Free up time, think critically,
focus on highest-ROI tasks
collaborate
9. TAKE CARE • Conscious health & fitness
practice are for LATER, not for
NOW
• When you don’t have your health,
body/brain is not working
optimally, everything else suffers
• Focus on proper sleep, diet,
fitness, emotional health,
happiness – so you can give
energy back to others
• TheHabitSheet.com
of yourself
first
10. NEVER
• “As long as you live, keep
learning how to live.” –Seneca
• Self-directed learning is more
engaging, practical & fun
• Put yourself in a position where
you’re FORCED to adapt/grow
constantly.
• Adversity builds character &
strength.
stop learning
A THOUGHT EXPERIMENT
• CLEARLY define what you want.
• Who do you listen to? Who do
you want to BE??
• Listen to people who HAVE what
you want.
• Top 5 role models or idols
• 5 friends who are closest to the
ideal life you’d like.
MY LIST:
• Vishen Lakhiani
• Joe Rogan
• Anthony Bourdain
• Tim Ferriss
• Richard Branson
ThrillingHeroics.com/signup
• The 15-minute daily meditation
that gives me SUPERPOWERS
• My list of Top 10 most
recommended books
• TONS more resources, goodies
like free AppSumo courses,
discounts, freebies, etc.
DigitalNomadAcademy.com
• Get over 65 % off
• Use code
NOMADSUMMIT16
and get it for just
$16/month
NOW
go out and
.com
Q&A

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Lessons Learned from 8 Years Bootstrapping Businesses while Living Abroad

  • 1.
  • 2. Cody McKibben Lessons Learned from 8 Years Bootstrapping Businesses while Living Abroad
  • 3. A few • 2006 – started writing online, web dev freelancing • 2007 – read 4HWW, quit my job • 2008 – one-way ticket to Thailand • 2009 – BKK Tweetup, nonprofits, magazine • 2010 – sold ad revenue biz with partners; moved into productized services, Sovereign Man & Chris Ducker • 2011 – coaching and membership training course • 2012 – the “year of suffering” • 2013/14 – hosting events, SF workshop, Costa Rica retreat • 2014/15 – fatherhood & becoming sole provider for a family milestones
  • 4.
  • 7. “Fun things happen when you earn dollars, live on pesos, and compensate in rupees.” –Tim Ferriss
  • 8. 1. DON’T • You NEED support. You need to find your cheerleaders… • Business is still about PEOPLE – about service – don’t forget that. • Don’t build in a vacuum! Actively seek out feedback from your target market. • Build a community – incorporate your audience/customers in your story, and let them be a part of the process building your products/services. stay isolated
  • 9. Rajesh Setty • 8 Silicon Valley companies • Author of Beyond Code, Upbeat & 7 others • 14,000+ followers, writes for HuffPo, etc.
  • 10. 2. FIND • EVERYBODY has something to teach you. Your job is to LEARN. • Especially seek wisdom/ experience from your elders. • Nobody is out of reach – authors, millionaires, CEOs. • That can mean reading BOOKS! • Free work (yes, free) – Charlie Hoehn, Recession Proof Graduate • Empire Flippers content marketing position – THRL.IN/EFintern mentors
  • 11. 3. KEEP “You are the average of the five people you spend the most time with.” –Jim Rohn a MasterMind group **It really is who you know.
  • 12. 3. KEEP • Who do you have around you? • Are they assisting you? • Are they distracting you? • Are they blocking you?a MasterMind group **It really is who you know.
  • 13. 3. KEEP • Who do you want to BE? Find people to “model” • Build a tight support group – POSITIVE peer pressure! • Don’t be limited by geography • Learn more: THRL.IN/mastermind • Napoleon Hill’s Think and Grow Rich – THRL.IN/tagr • Sovereign Man Network Infiltration Report – THRL.IN/networkinfiltration a MasterMind group **It really is who you know.
  • 14. 4. PRACTICE • The mind continually FINDS more of what it looks for. • 5 Minute Journal – THRL.IN/5min • Earl Nightingale – you become what you THINK ABOUT most of the time. • “All we are is the result of all we have thought.” –The Buddha • Mindfulness – meditation, Headspace, Calm, no TV for 7 days gratitude
  • 15. 5. FAILURE • The ONLY secret key to success. • Just SHIP (then iterate) – Reid Hoffman: “If you’re not embarrassed by the first version of your product you’ve launched too late.” • Learn from it, look at it as feedback, learn to pivot/change your approach. • More: ThrillingHeroics.com/failure is necessary “Only those who dare to fail greatly can ever achieve greatly.” –Robert F. Kennedy
  • 16. 6. DON’T stay married to your ideas
  • 17. 6. DON’T stay married to your ideas • Vishen Lakhiani (Mindvalley) • The 3 Most Important Questions to ask yourself: • What do you want to experience? • How do you want to grow? • How do you want to contribute? • Visit THRL.IN/3questions for the whole exercise
  • 18. 7. DON’T • Do your due diligence – on potential partners, JVs, clients, etc. • Don’t partner up overnight, figure out who you’re dealing with. • EXPECT others will try to take advantage of you, or leave you in a bad situation. • Find people with similar values. jump into bed with the wrong people
  • 19. 8. BUT, DO • Doing EVERYTHING yourself is the fastest way to burn out. • Teaming up with others is the best way to amplify your potential. • Spend more time & energy focusing on your strengths. • Outsource/delegate for your weaknesses • Free up time, think critically, focus on highest-ROI tasks collaborate
  • 20. 9. TAKE CARE • Conscious health & fitness practice are for LATER, not for NOW • When you don’t have your health, body/brain is not working optimally, everything else suffers • Focus on proper sleep, diet, fitness, emotional health, happiness – so you can give energy back to others • TheHabitSheet.com of yourself first
  • 21. 10. NEVER • “As long as you live, keep learning how to live.” –Seneca • Self-directed learning is more engaging, practical & fun • Put yourself in a position where you’re FORCED to adapt/grow constantly. • Adversity builds character & strength. stop learning
  • 22. A THOUGHT EXPERIMENT • CLEARLY define what you want. • Who do you listen to? Who do you want to BE?? • Listen to people who HAVE what you want. • Top 5 role models or idols • 5 friends who are closest to the ideal life you’d like.
  • 23. MY LIST: • Vishen Lakhiani • Joe Rogan • Anthony Bourdain • Tim Ferriss • Richard Branson
  • 24. ThrillingHeroics.com/signup • The 15-minute daily meditation that gives me SUPERPOWERS • My list of Top 10 most recommended books • TONS more resources, goodies like free AppSumo courses, discounts, freebies, etc.
  • 25. DigitalNomadAcademy.com • Get over 65 % off • Use code NOMADSUMMIT16 and get it for just $16/month
  • 27. Q&A