3. An image can be made salient
through:
Placement: usually an image becomes
“heavier” if placed towards the top or
left.
Colour
Size
Focus
Distance
A combination of these things.
4. What is most salient?
What part of this
image is most
salient?
Why is it most
salient?
5. Reading paths
A reading path is the path you take
through a visual text. The path moves
from the most salient to the least salient
elements.
9. Vectors
A vector is a line that leads your eye
from one element to another.
A vector may be a visible line or an
invisible one.
It can be created by such things as a
gaze, pointing fingers or extended
arms.
14. Compositional axis
The vertical
axis:
The horizontal
axis:
The left, is known
or given;
The right is new or
unknown.
The upper section is
ideal;
The lower elements
are real.
19. Framing
Elements in a layout can be
disconnected and marked off from each
other or connected. If elements are cut
off from one another they are strongly
framed.
20.
21. Framing.
Framing can be achieved by borders,
discontinuities of colour and shape, or
by white space.
Connectedness can be achieved by
vectors and devices such as
overlapping or superimposition of
images.
31. Objective images
The viewer is not drawn into
involvement with the image. Meaning
comes from the symbolic connection
made by the reader.
32.
33. Social Distance.
A close up is
intimate
A medium shot is
close
A whole figure
framed is close.
A long shot is far
social distance
34. Lighting and Colour
Lighting creates mood
-Shadows may suggest concealment or
fear and despair
-Light, hope and inspiration.
-Soft light, romance.
Colour can be symbolic