Presented live at Joomla Chicago meetup for web designers, Dead Simple Web Design 3 focuses on helping web designers keep focused on simplicity, in an ever-increasing complex task, designing websites and apps.
47. • Don’t use more than
2 fonts or variations
• Don’t break the grid
• Don’t let your client
dictate design
• Don’t view
templates first
• Write first
• Embrace the grid
• Coordinate colors
• Use paper & pencil
• Use Photoshop or
Fireworks
Do This. Not That.hipster approved
48. !
• Don’t ignore
accessibility
• Don’t forget to
“kern” headlines ;)
• Don’t mix design
styles, no matter
how tempting
• Embrace photos
• Choose classic fonts
• More line space!
• Be consistent
• Hire a designer
(seriously)
Do This. Not That.hipster approved
49. Also:
• Make the point early
• Know the rules before you break them
• Focus on benefits, not features
• Be reserved in your art direction ;)
hipster approved
50. • Edit, edit, edit
• Question every step, remove if unsure
• Check final against goals
• Get input before going live
• Show it to a 5th grader
hipster approved
51. Read up on
Saul Bass &
Paul Rand,
kings of dead-
simple design.
hipster approved
61. And Finally,
My “Never Evers”
!
• Never Ever: estimate under 40 hours
to create a website or app
• Never Ever: estimate under 60 hours
to fix someone else’s
62. CREDITS:
!
Bass, Saul
Budweiser
Canter, Mitch
Dannaway, Adham
Da Vinci, Leonardo
Einstein, Albert
Fairey, Shepard
!
God
King, Phil
Lautrec, Henri de Toulouse
Leroyer, Philippe
Levie, Aaron
Matisse, Henri
Miedaner, Eke
Miller, Alyssa
Miller, J. Howard
Monet, Claude
Petrovski, Vase
Rand, Paul
Rebsch, Sadi
Roscover, Dylan
Twain, Mark
Warhol, Andy
Williams, Sean
Logos & brilliant quotation
Budweiser poster
Clever tweets
Web design / Coder iIllustration
The Mona Lisa
Quotation, the e=mc2 thing & crazy hair
Smashing Pumpkins album cover
Obama Hope poster
10 Commandments, plus like, everything
Sweet mutt photo
7 Dance at the Moulin Rouge
Wicked tattoo artist
CEO of Box, smart Tweet on UX
Isn’t in this. I just like Henri.
Photo of the “fine artist” dog
“Rafa” the Golden Retriever portrait
“We Can Do It!” poster
Monet Reading The Newspaper
Wizenheimer photo
Quotation & awesome logos
Typography poster with Super Mario
Steve Jobs illustration
Quotation + great sense of humor
First “selfie” ever
Bob Marley poster