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Concept presentation kiosk-cws

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The presentation showcase our in depth understanding of problematic areas, developing a solution and converting the same into tangible design solutions.

Published in: Design, Business, Technology
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Concept presentation kiosk-cws

  1. 1. 1. understanding the brand © 2013 confidential • prepared for vaathsalya foods vaathsalaya
  2. 2. vaathsalaya healthy “millet” based food products stepping stone towards the companies vision lacking product awareness increase product awareness lacking retail identity © 2013 confidential • prepared for vaathsalya foods scope of work { retail identity creation }
  3. 3. 2. retail identity creation © 2013 confidential • prepared for vaathsalya foods vaathsalaya
  4. 4. the name • vaathsalaya affection • care • warmth • tenderness a well defined product nomenclature that represents the basic cause of retailing healthy “millet” based food products and making it easily available for the modern lifestyle. deriving inspiration from the above emotions. embrace to clasp or hold close with the arms, usually as an expression of affection. © 2013 confidential • prepared for vaathsalya foods
  5. 5. retail identity • kiosk fixture development concept • embrace an iconic derivative of a classical example of a mother emracing her child * top view © 2013 confidential • prepared for vaathsalya foods transforming the same metaphor into a retail fixture that would stock and display the food products
  6. 6. retail identity • kiosk fixture development concept • embrace outer shell embrace embrace © 2013 confidential • prepared for vaathsalya foods product store/shelf
  7. 7. retail identity • visual merchandising concept • embrace island display infographics / product features stacking © 2013 confidential • prepared for vaathsalya foods embrace
  8. 8. layout plan • kiosk parallel counters 10’0” counter 1 / storage below interaction points 1’6” traffic flow counter 2 / storage below / optional interaction points © 2013 confidential • prepared for vaathsalya foods traffic flow 3’3” 1’3”
  9. 9. plannogram • layout plan • kiosk parallel counters cat. 1 9 pcs cat.5 8 pcs cat.2 9 pcs cat.3 9 pcs books © 2013 confidential • prepared for vaathsalya foods cat.4 9 pcs product tasting cat.6 8 pcs pos cat.7 8 pcs cat.8 8 pcs
  10. 10. 3. proposed view kiosk sol. © 2013 confidential • prepared for vaathsalya foods vaathsalaya
  11. 11. © 2013 confidential • prepared for vaathsalya foods
  12. 12. © 2013 confidential • prepared for vaathsalya foods
  13. 13. © 2013 confidential • prepared for vaathsalya foods
  14. 14. © 2013 confidential • prepared for vaathsalya foods
  15. 15. thank you all rights reserved 23 / first floor / rms colony sanjaynagar / bangalore / 94 e / info@cwspost.com

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