How and Where to Submit Online Press Releases for Maximum Search Engine Optimization Benefit

1. Where and How to Submit
SEO
Press Releases

2. In this slideshow, I’m
going to show you
the techniques I used
that caused this
press release to rank
in 5 out of the top 10
spots in Google for
my target keyword.
Note! This type of
result is not typical -
but it can happen!

3. In this slideshow, I’ll cover:
•! Where I submit press releases
•! Tips for getting the most use out of each press
release distribution point
•! Benefits of submitting press releases
•! Expectations of press release publishing
•! How online press release publishing works

4. Purpose of an Optimized
Press Release
•! To announce new products, programs, and
events happening within your company.
•! To gain added visibility on search engines for
your keywords.
•! To create quality keyword anchor backlinks for
your website.
•! To trigger email alerts to those who have
Google Alerts set up for particular keywords.
•! To appear in Google and Yahoo News for your
keywords.

5. Notice the Emphasis on
Keywords?
An optimized press release should include
keywords in its title, summary, and in the body
of the release.
Whenever possible, you want to embed links to
your site in your keywords. This is called
“anchor text.”

6. Expectations of an Optimized
Press Release
•! The act of submitting a press release alone will not
necessarily drive tons of traffic to your site.
•! A press release is designed to make an
announcement. If media sites or popular blogs pick
up on the news, you may see an increase in traffic.
•! Even if media sites and bloggers do not report on
your PR, you will still enjoy the benefits inherent of
Google News visibility, possible visibility in the
natural search engine results, and building
targeted links back to your website.

7. Things You’ll Need Before
You Begin…
(For a FREE copy of my e
-book “How to Write SEO
An optimized press release Press Releases,” visit
In Word Doc format. http://selfmadechick.com
/2008/02/11/press-release/)

8. Things You’ll Need Before
You Begin…
A small and large version
of an image to be
included with your
release.
A place to host images
online.
Image 1 - no bigger than
1000x1000px
Image 2 - no bigger than
250x250px

9. Things You’ll Need Before
You Begin…
An HTML editor to turn
your Word Doc into HTML.
A list of places where you I use the online editor:
will be submitting your www.online-html-editor.de
press release.

10. Step One…
Using your HTML
editor, turn your
entire press
release (excluding
the title) into an
HTML document.
Make sure your
HTML is clean!
Make sure to
include anchor
text!

11. Resource One: Cost=Free
or $6 with an SEO Upgrade
First we’re going to submit to all of the sites that
offer anchor text. The first site on the list is:
www.OnlinePRNews.com

12. Submitting to Online PR News…
1. Enter your title.
2. Enter your summary
3. Paste in the body of
your press release
(though no HTML can be
used, any links will be
live AND you’ll have a
chance to add anchor
text and images in the
following steps)

13. Submitting to Online PR News…
4. Upload an image from
your computer (this will
appear in the press
release)
5. Add an image summary
6. Enter keywords that will
become anchor text and
the link associated with
the keyword (these
become anchor text with
the $6 upgrade)
7. Enter your contact info

14. Submitting to Online PR News…
Once submitted, any
text in quotes will
rotate in a large “pull
quote” and your site
will be visible in an
iFrame below the press
release.
The $6 SEO upgrade
activates all 3 anchor
text links and removes
ads from the press
release.

15. Resource Two: Cost=Free
The next site on our list is: www.dbusinessnews.com

16. Submitting to dBusiness News…
dBusiness News
uses a WYSIWG
Editor where you
can add your PR
with HTML
1. Add your title.
2. Paste your
formatted PR
3. Leave the
picture box blank.
4. Select your
region.
5. Select your
industry.

17. Resource Three: Cost=Free
www.seenation.com

18. Submitting to SeeNation…
1. Go to your HTML
visual editor.
2. “Select All” and
copy.
3. Paste the copied
content into the
“News
Description” box.
4. Select your
category.
5. Add your title.

19. Resource Four: Cost=Free
www.google.com/base
Choose the option to upload
“One at a time.”
Select “News and Articles”
from the dropdown and click
“Next.”

20. Submitting to Google Base…
1. Add your title.
2. Add your
company name in
the “Author” box.
3. Copy and paste
the content from
your visual HTML
editor into the
description box.
4. Hover over the
image and click
“remove.”

21. Submitting to Google Base…
5. Upload your
large image and
click “attach.”
6. Give the picture
a descriptive,
optimized caption.
7. Preview and
Publish.

22. Resource Five: Cost=Free
www.pr-usa.net

23. Submitting to PR-USA.net…
1. Choose “Latest
News.”
2. Add your name,
email, and title.
3. Paste your
summary into the
intro text box.
4. Copy and paste
from your HTML
editor into the
Main Text area.
5. Click “save” (the
disk icon.)

24. The remaining press releases will be submitted
by copying and pasting the content directly
from your Word document into the press
release submission form.
Remember!
Always include http:// before any hyperlinks.

25. Resource Six: Cost=Free
www.openpr.com

26. Submitting to OpenPR…
1. Enter your name
and email in the
yellow boxes.
2. Enter company
name in pink box.
3. Copy the title
from your Word
doc into the title
field.
4. **Delete any
apostrophes or
quote marks in the
**If you copy quotes and apostrophes title and re-enter
straight from Word, they will be converted them in the field.**
to ?’s once published!

27. Submitting to OpenPR…
5. In the text area,
enter only the
body of the press
release copied
from the Word doc.
Do not include the
summary, the
“about the
company” part, or
the contact
information.
Always include http:// with
any hyperlinks!

28. Submitting to OpenPR…
6. Enter company
contact info.
7. Enter “about”
information.
8. Choose your
category.
9. Select your large
image.
10. Copy your
summary into the
“caption” box.
Delete and replace
any quotes or
apostrophes.

29. Resource Seven: Cost=$2.99
www.free-press-release-center.info

30. Submitting to FPRC…
1. Add your title
into the title field.
2. **Delete any
apostrophes or
quote marks in the
title and re-enter
them in the field.**
3. Add your
summary.
4. Enter the body of
your PR without
the contact info.
Delete any hyperlinks in the body text!
(I’ll explain how you’ll insert your links
in the next slide…)

31. Submitting to FPRC…
In the next step, you will define your
5. Enter your first
keyword phrases. The keywords you keyword phrase.
enter here will become anchor text 6. Enter the URL
once published. Keyword phrases
where your first
must be 3 terms or less and cannot
contain apostrophes or periods.
keyword phrase
will link.
7. Enter your
second and third
keyword phrase
(You will define the
URL where these
will link in a later
step.)
8. Enter remaining
contact info.

32. Submitting to FPRC…
9. After clicking “Add for
Free” you’ll be given the
opportunity to purchase
an upgrade for $2.99.
Do this!
This will allow you to have
three keywords instead
of one. It will also give
your press release
visibility in more places.

33. Submitting to FPRC…
On the next page, you’ll be able to choose 5 more industry
categories in which your press release will appear.
Enter the URLs that your 2nd and 3rd keyword phrases
will link to. The terms you chose are listed on the right.

34. Resource Eight: Cost=Free
www.i-newswire.com

35. Submitting to i-newswire…
This is the easiest
place to submit a
press release!
Enter the
information as
asked - and you’re
done!

36. Resource Nine: Cost=Free
www.prlog.org

37. Submitting to PR Log…
Enter all
required
information.
Though the
address
information
is optional,
be sure to
enter it!

38. Submitting to PR Log…
2. Scroll down below
the release preview
and click add image.
3. Choose your
smaller image and
add a short title that
will be displayed
below the image.
4. Scroll down, enter the
captcha image and submit.

39. Resource Ten: Cost = Free
www.przoom.com

40. Submitting to PRZoom…
1. Enter all
required
information.
2. Remove all
hyperlinks from
the body copy!

41. Submitting to PRZoom…
3. Enter your target keywords in the
“enter link name” field.
The terms you enter here will become anchor text.

42. How FREE Online Press
Release Distribution Works
Many free press release distributors will publish
your press release only on their directory. This
does not give you much exposure, but it does
create an optimized page on the web with keywords
linking back to your site that can rank in the search
engines.
Some free press release submission sites will also
submit your release to Google News.

43. How PAID Online Press
Release Distribution Works
If you’re going to pay to distribute a press release,
the company should have a system of pushing your
news out to numerous news sites and/or
journalists.
I’ve found PR Web to be the most effective paid
distribution site. PR Web will publish your headline
on hundreds of thousands of sites via RSS news
feeds.

44. Many times I use only
free or very low cost
submission sites. For
news of particular
interest, I will also use
PRWeb.
In fact, in the example
where I ranked in 1/2
of the top spots in
Google, I only used
free press release
submission sites.

45. Resource Eleven: PR Web
Cost = $80, $120, $200 or $360
www.prweb.com

46. Submitting to PR Web
At the $200 upgrade level
1. Enter the
body of your
release.
2. Highlight your
keyword.
3. Click
Enter your URL at
the first prompt. “Linkwriter” to
add anchor text.
Enter your
keyword at the
second prompt.

47. Submitting to PR Web
4. Enter terms people
may use to find your
release in
Technorati.
5. Select 10
industries related to
your release.
6. Select 5 cities (for
RSS news feeds that
display news filtered
only for a specific
city.)

48. Submitting to PR Web
7. Click “skip” until
you reach “file
attachments and
click “apply feature
now.”
8. Click “Upload
File” and select up
to 3 images, PDFs,
slideshows, or
other files to attach
to the release.

49. Submitting to PR Web
9. Drag your main
image from the
right column into
the image slot in
the press release
body.

50. Submitting to PR Web
10. Drag additional
images and files from
the right column to
the left column.
11. Enter a keyword
optimized title and
description for your
image.

51. Finding Niche Press Release
Distributors
The press release distribution sources I showed
you are for submitting general news.
Your specific industry may have additional niche
sites where you can submit your press release.

52. Finding Niche Press Release
Distributors
Do a search for
your keyword in
Google News
and look for the
different
publishers
submitting
releases.

53. Other Ways to Use Your Press
Release
•! Create a “press center” on your site and publish
your releases.
•! Send press releases to your industry specific
magazines, trade publications, and local
newspapers.
•! Send press releases to customers and potential
customers.

54. Happy Press
Release Writing!
To your success,
Christine O’Kelly
www.seocontentsolutions.com
www.selfmadechick.com