The document discusses information architecture and how to prepare for an interview for an information architecture role. It defines information architecture as making websites user-friendly and easy to navigate. It outlines the roles and responsibilities of an information architect, which include organizing a website's structure and content. It also provides tips for how to redesign a website, such as conducting stakeholder interviews, auditing content, analyzing user needs, and creating wireframes.

1. Information Architecture How to bluff your way through an interview on Coleman Yee

2. P olar bear

3. Information Architecture How to bluff your way through an interview on

4. Why does anyone need an information architect?

5. Goal of IA

6. User-friendly website Easy to access information

7. Role of an IA Webmaster Web manager Usability specialist

8. Anderson Homes

9. Large (enterprise) websites 100+ pages 1000+ pages

10. Anderson Homes

11. skyscraper

12. C ollapsed building

13. angry

14. hypertension

15. death

16. Additional value of IA

17. amazon

18. How do you go about redesigning a website?

19. Context Goals

20. Context? Stakeholder interviews

21. Content Information

22. Content? Content audit / inventory

23. Content inventory

24. Users Audience

25. Users? Surveys Focus groups Interviews Observation

26. Content Context Users

27. Define Understand

28. Design

29. Site structure Hierarchy? etc.

30. Content inventory

31. Structure

32. Site structure

33. Design

34. Wireframes Layout Functionality

35. wireframes

36. wireframes

37. wireframes

38. Design Test

39. skyscraper

40. contractor

41. Users don’t appreciate your work

42. Users sometimes appreciate your work

43. angry

44. hypertension

45. death

46. IA is quite fulfilling

47. Just one more thing …

48. Have you heard of the polar bear book?

50. You’re hired! Thank you c oleman yee