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Prioritising your product 

with UX-tinted glasses
Coleman Yee ∙ @metacole
Product Tank ∙ Singapore ∙ 27 April 2016
Just enough about me
•  UX consultant
•  Product management / product owner
•  (Past life) developer
Key product roles 
Business
Tech UX
How to balance these
How to find the
balance between
the “ideal UX”
and the technical
c...
Three UX-tinted lenses
…to view things with the user in mind
1How much impact to
the user?
Tech Cost vs User Impact Analysis
High 
Impact
High Cost
Low Cost
Low
Impact
Hygiene
 Aspirational
Zone of Contention
Spectra of UX Design Priorities
Core
Approach
(Mental model)
Navigation/
Flow
Blo...
2What type of user?
Expectations vs Sensitivity
High Expectations
High 
Sensitivity
Geek users
Dodgy users
N00bs
Senior folk
Users with option...
Innovation Adoption Lifecycle
The CHASM
https://en.wikipedia.org/wiki/Technology_adoption_life_cycle
3Has it been validated
with the user?
Validated vs Opinion
Dribble
Opinion articles
Best practices
Prototype testing
Analytics 
Boss opinion
UX designer opinion...
UX-tinted lenses…
1.  How much impact to the user?
2.  What type of user?
3.  Has it been validated with user?
A word about technical debt…
•  Slow/inefficient code
•  Refactor (dirty) code
Is it affecting the user’s experience?
What st...
Happy prioritising!
colemanyee@gmail.com
@metacole
metacole.com
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Prioritising your product with UX-tinted glasses

Product Tank talk on prioritising UX vs tech requirements.

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Prioritising your product with UX-tinted glasses

  1. 1. Prioritising your product 
 with UX-tinted glasses Coleman Yee ∙ @metacole Product Tank ∙ Singapore ∙ 27 April 2016
  2. 2. Just enough about me •  UX consultant •  Product management / product owner •  (Past life) developer
  3. 3. Key product roles Business Tech UX How to balance these How to find the balance between the “ideal UX” and the technical complexity of that “ideal UX”
  4. 4. Three UX-tinted lenses …to view things with the user in mind
  5. 5. 1How much impact to the user?
  6. 6. Tech Cost vs User Impact Analysis High Impact High Cost Low Cost Low Impact
  7. 7. Hygiene Aspirational Zone of Contention Spectra of UX Design Priorities Core Approach (Mental model) Navigation/ Flow Blockers Hurdles Aids Delights Product Interaction Visual Functional Beauty Pleasing On-Brand
  8. 8. 2What type of user?
  9. 9. Expectations vs Sensitivity High Expectations High Sensitivity Geek users Dodgy users N00bs Senior folk Users with options Safety-conscious users Young ‘uns Low Sensitivity Low Expectations
  10. 10. Innovation Adoption Lifecycle The CHASM https://en.wikipedia.org/wiki/Technology_adoption_life_cycle
  11. 11. 3Has it been validated with the user?
  12. 12. Validated vs Opinion Dribble Opinion articles Best practices Prototype testing Analytics Boss opinion UX designer opinion “Amazon does this” Direct Validated Opinion Secondary
  13. 13. UX-tinted lenses… 1.  How much impact to the user? 2.  What type of user? 3.  Has it been validated with user?
  14. 14. A word about technical debt… •  Slow/inefficient code •  Refactor (dirty) code Is it affecting the user’s experience? What stage is your product in?
  15. 15. Happy prioritising! colemanyee@gmail.com @metacole metacole.com

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