Product Tank talk on prioritising UX vs tech requirements.

1. Prioritising your product
with UX-tinted glasses
Coleman Yee ∙ @metacole
Product Tank ∙ Singapore ∙ 27 April 2016

2. Just enough about me
• UX consultant
• Product management / product owner
• (Past life) developer

3. Key product roles
Business
Tech UX
How to balance these
How to find the
balance between
the “ideal UX”
and the technical
complexity of that
“ideal UX”

4. Three UX-tinted lenses
…to view things with the user in mind

5. 1How much impact to
the user?

6. Tech Cost vs User Impact Analysis
High
Impact
High Cost
Low Cost
Low
Impact

7. Hygiene
Aspirational
Zone of Contention
Spectra of UX Design Priorities
Core
Approach
(Mental model)
Navigation/
Flow
Blockers
Hurdles
Aids
Delights
Product
Interaction
Visual
Functional
Beauty
Pleasing
On-Brand

8. 2What type of user?

9. Expectations vs Sensitivity
High Expectations
High
Sensitivity
Geek users
Dodgy users
N00bs
Senior folk
Users with options
Safety-conscious users
Young ‘uns
Low
Sensitivity
Low Expectations

10. Innovation Adoption Lifecycle
The CHASM
https://en.wikipedia.org/wiki/Technology_adoption_life_cycle

11. 3Has it been validated
with the user?

12. Validated vs Opinion
Dribble
Opinion articles
Best practices
Prototype testing
Analytics
Boss opinion
UX designer opinion
“Amazon does this”
Direct
Validated
Opinion
Secondary

13. UX-tinted lenses…
1. How much impact to the user?
2. What type of user?
3. Has it been validated with user?

14. A word about technical debt…
• Slow/inefficient code
• Refactor (dirty) code
Is it affecting the user’s experience?
What stage is your product in?

15. Happy prioritising!
colemanyee@gmail.com
@metacole
metacole.com