The document outlines steps for crisis planning on social media, including creating checklists and monitoring tools, preparing statements, designating social media moderators, identifying influencers for support, and practicing responses through dry runs to gain experience in handling potential crises. Key aspects are establishing resilience pages, hashtags, links, and understanding the difference between incidents and full-blown crises for social media response.

1. The Social Tailor
CRISIS Planning in
Social Media

2. INTRODUCTIONS
• Name
• Company
• Role
• Crisis?

3. AGENDA
• Step by Step
o Checklists
• Monitoring Tools / Alerts
• Recorder
• Mobile Test
• Adwords
• Prepared Statements Document

4. AGENDA
• Dark / Resilience Page & Title
• Hashtag creation
• Bit.Ly (or similar)
• Social Platform Moderator
• Ammunition – CSR & Influencers
• Difference between Incident & Crisis
• Crisis Management

5. AGENDA
• Rota of platform awareness
• Dry Run
o Experience is the best preparation

6. Colin Gilchrist
The Social Tailor
Creative Exchange
29 Constitution Street
Edinburgh
EH6 7BS
Scotland, UK
www.socialtailor.com
+44(0) 131 337 1968
cg@socialtailor.com
twitter.com/colingilchrist
linkedin.com/in/colingilchrist