The slides used by me (Colin Gilchrist) as of February 2014 to deliver my LinkedIn Training session for Business Development.

1. LinkedIn for Business
Development
February 2014
Colin Gilchrist
Social Tailor

2. •Introductions
•Name
•Company
•Role
•Great Sales Experience?

4. Overview
•Examples
•Profile & Brand You!
•Basics
•Personal Profile
•Business Profile
•Applications

5. Overview
•How To Use:
Status Stream / Homepage
• Find Warm Leads
• Approach – Business Development
• Groups:
How To Use
Why Create?
• Contact Management
• Best Practice

6. SOFTWARE
PINEWOOD
DISNEY
FOX

10. BRAND YOU

11. BRAND YOU
Public

12. BRAND YOU
Connections

13. Why Google
Loves LinkedIn

14. •Who you are, less of a priority
•What you want to achieve, huge priority
•Keywords: be found!
•Think NICHE
•Strip out the clutter
•Introduce Personality and Character
Profile

15. Profile
BASICS
•Picture of you:
•Not Wedding / Holiday
•Not Company Logo

16. Profile
BASICS
•Set up using your Business Email

19. Profile
BASICS
•How you are viewed
•Stalking / Search

24. Profile
BASICS
•Your web address
•Spell it out!

27. Mail & Notifications
•Inbox
•Messages
•Invitations
•Sent
•Endorsements
•Connections (New)
•Viewed your Profile
•Company Updates (Like+)

29. Mail
•Update your connections (50)

31. Endorsements
•Be Selective
•Don’t expect it in return
•What does it mean to you?

34. Prioritise your
Brilliance

36. Video
Image
Document
Presentation

37. How to:
•Use your Status Stream
•Home Page

40. /today

41. Business Profile
•Is your Business Page connected
to your profile?

46. How to:
•Find warm leads

52. The Approach

56. Approach
•Stop Chasing
•Stop Defending
•Let go of the Sale
•Focus on the Truth
•Solve their Pain!

57. 50 Groups Max.

59. Groups
•Have a specific Location
•Have an Industry Focus
•Think latterly
•What problem are you solving?
•Does it exist already?

62. Contact
Management

65. Contacts
•Bulk email by Tag
•Business Development by Tag
•Export to CRM / Database

68. Best Practice
•Be Professional
•Not Life History – enough to win
•Grammar / Punctuation
•Considerate Approach
•Research Groups
•Contact Management

69. Colin Gilchrist
For
The Social Tailor
Tw: @colingilchrist
Li: linkedin.com/in/colingilchrist
Ph: 0131 337 1968
W: socialtailor.com
Em: cg@socialtailor.com