The document contains tips and advice for running a business focused on delivering happiness, customer service, relationships, marketing, and handling mistakes. Some key points include pursuing growth and learning, creating fun and a little weirdness in the workplace, turning the business into a community, and using word-of-mouth and social media for marketing. The overall message is about prioritizing passion, purpose, and positive relationships.

1. THE EDINBURGH BUSINESS WOMENS CLUB COLIN GILCHRIST, DIGITAL FACE

3. $1BILLION+ TACTICS CULTURE HR POLICY

4. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION AND PURPOSE

6. NEW EMPLOYEES $2,000 TO QUIT

7. CUSTOMER SERVICE MEANS YOU

8. SCIENCE OF HAPPINESS REMEMBER TO HAVE FUN!

9. MAKE MONEY ACT WEAK WHEN STRONG, ACT STRONG WHEN WEAK KNOW WHEN TO BLUFF YOUR BRAND IS ALWAYS IMPORTANT HELP SHAPE THE STORIES PEOPLE ARE TELLING ABOUT YOU

10. RELATION- SHIPS TO BECOME GOOD YOU HAVE TO EAT AND SLEEP IT DON’T BE COCKY OR FLASHY. THERE’S ALWAYS SOMEBODY BETTER THAN YOU. BE NICE AND MAKE FRIENDS. IT’S A SMALL COMMUNITY SHARE WHAT YOU’VE LEARNED LOOK FOR OPPORTUNITIES BEYOND YOUR CORE

11. CONNECT- EDNESS TURN YOUR BUSINESS INTO A LIVING BREATHING COMMUNITY THERE IS VALUE IN A TRIBE AND CONSIDERING THE WELL-BEING OF ONE ANOTHER THE COLLECTIVE FEELING OF A RAVE CREATES EXPERIENTIAL EPIPHANY

12. MARKETING BRANDING ONE BIG AD PUT US ON THE MAP – WE TOLD EVERYONE WE KNEW WORD OF MOUTH – NEXT DAY SHIPPING CUSTOMER SERVICE – 8 HOUR CALL CONNECT – SOCIAL MEDIA TOO

13. MISTAKES DON’T PLAY GAMES YOU DON’T UNDERSTAND NEVER BE AFRAID TO ASK ADVICE LEARN BY SURROUNDING YOURSELF WITH TALENTED PEOPLE LEARN BY DOING, THEORY IS NICE BUT NEVER REPLACES ACTUAL EXPERIENCE

14. CHANGE THE WORLD OR GO HOME!

15. INSIGHTS ACADEMY http://www.zapposinsights.com/main/

16. COLIN GILCHRIST DIGITAL FACE