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EMBEDDING SOCIAL MEDIA
WHY THE CONFUSION?
WHY THE CONFUSION?
AREAS OF APPLICATION
AREAS OF APPLICATION

• Video                  • Links   with rich media preview

• Audio                  • iframed rich media (i.e., pdf,
                          slideshare, etc.)
• Animation
                         • Social   Media widgets
• Simulation

• RSS   Feed
AREAS OF APPLICATION

• Video                  • Links   with rich media preview

• Audio                  • iframed rich media (i.e., pdf,
                          slideshare, etc.)
• Animation
                         • Social   Media widgets
• Simulation

• RSS   Feed
VISUAL ICONOGRAPHY
VISUAL ICONOGRAPHY



      =   PLAY
VISUAL ICONOGRAPHY
VISUAL ICONOGRAPHY



  =
VISUAL ICONOGRAPHY

      SKIP
  =
VISUAL ICONOGRAPHY

      SKIP
  =   FAST FORWARD
VISUAL ICONOGRAPHY

      SKIP
  =   FAST FORWARD
      ADVANCE
VISUAL ICONOGRAPHY

      SKIP
  =   FAST FORWARD
      ADVANCE
VISUAL ICONOGRAPHY

      SKIP
  =   FAST FORWARD
      ADVANCE
SO, WHY THE CONFUSION?
dozens of interfaces for
  video embedding
dozens of interfaces for
  video embedding

ambiguous icons used in
   universal settings
PATHS TO CONSISTENCY
PATHS TO CONSISTENCY

using the same embed type for all media integration
PATHS TO CONSISTENCY

using the same embed type for all media integration


limiting media types based on their embed footprint
PATHS TO CONSISTENCY

 using the same embed type for all media integration


 limiting media types based on their embed footprint


disallowing media types to maintain legacy environment
using the same embed type for all media integration

 limiting media types based on their embed footprint

disallowing media types to maintain legacy environment
status quo
             format

                    embed
                     code
      user
experience
           consistency
  using the same embed type for all media integration

  limiting media types based on their embed footprint

 disallowing media types to maintain legacy environment
METHODOLOGY AT WORK
METHODOLOGY AT WORK

       Split-attention
METHODOLOGY AT WORK

       Split-attention


       Navigational
SPLIT-ATTENTION
SPLIT-ATTENTION
SPLIT-ATTENTION
SPLIT-ATTENTION
SPLIT-ATTENTION
SPLIT-ATTENTION
NAVIGATIONAL
NAVIGATIONAL
NAVIGATIONAL
NAVIGATIONAL
NAVIGATIONAL
NAVIGATIONAL
NAVIGATIONAL
NAVIGATIONAL
PATHS TO CONSISTENCY

 using the same embed type for all media integration


 limiting media types based on their embed footprint


disallowing media types to maintain legacy environment
PATHS TO CONSISTENCY

using the same embed type for all media integration
PATHS TO CONSISTENCY

using the same embed type for all media integration

                  dull consistency

            consistent user experience
PATHS TO CONSISTENCY

limiting media types based on their embed footprint
PATHS TO CONSISTENCY

limiting media types based on their embed footprint

              limited content choices



           less security risk and overhead

         less training on proper integration
PATHS TO CONSISTENCY

disallowing media types to maintain legacy environment
PATHS TO CONSISTENCY

disallowing media types to maintain legacy environment

                   stale technology

               limited media integration

                 ease of deployment

             unified training for end user
INTEGRATING MEDIA
INTEGRATING MEDIA

• Be consistent
INTEGRATING MEDIA

• Be consistent

  ‣   Standardize content delivery
INTEGRATING MEDIA

• Be consistent

  ‣   Standardize content delivery

  ‣   Limit media channels
INTEGRATING MEDIA

• Be consistent

  ‣   Standardize content delivery

  ‣   Limit media channels

• Be progressive
INTEGRATING MEDIA

• Be consistent

  ‣   Standardize content delivery

  ‣   Limit media channels

• Be progressive

  ‣   Try new media types for effectiveness
INTEGRATING MEDIA

• Be consistent

  ‣   Standardize content delivery

  ‣   Limit media channels

• Be progressive

  ‣   Try new media types for effectiveness

  ‣   If it works, find an integration path

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