Three strategies every author should be using to stay organized and increase online visibility.

1. Key
Author
Strategies
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2. Cha – Cha – Changes!
Customer service is no
longer about telling people
how great you are.
It’s about producing amazing moments in time,
and letting those moments become the focal
point of how amazing you are, told not by
you, but by the customer who you thrilled.
~ Peter Shankman
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3. Expect to learn:
• An essential organization strategy
• A secret visibility strategy only the
online savvy know about
• Why a picture is now worth MORE than
a thousand words.
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4. Create a Safe Online
Documentation File
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5. Old School is Still Allowed
Keep online site TWITTER
credentials in Username
one place. Password
FACEBOOK LINKEDIN
Username Username
Password Password
DOB Groups
URL profile
URL fan page VIDEO
Groups Site
Username
Password
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6. Old School is Still Allowed
BLOG WEBSITE
Service/Site URL
Username Username
Password Password
Cpanel: Site Host
Username Username
Password password
PINTEREST Domain Registrar
Username Username
Password Password
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7. The Digital Advantage
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8. Don’t: Ignore keeping your online
site credentials organized
Do: use a dedicated notebook or
online service to stay organized
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9. Tagging For More
Visibility
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10. What’s a TAG?
A keyword or phrase that
people would be likely to use
when doing an online search
for information on your topic.
Keyword tags connect searchers and content
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11. Tag Power
Keyword tags are what connect
searchers to your content-
use them in all of your online
marketing material.
Think: What are the top five search terms or phrases
people would associate with my book/product?
What would they type in Google to find it?
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12. Type keywords into soolve.com
for real time keyword search
Tag It - engine suggestions AND get
great blog post ideas!
Some keyword tags for authors:
how-to interviews
book sales history
Career features
radio autobiography
publishing writers
Authors fiction
social networking nonfiction
book reviews free books
books list memoir
self-help book blog
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Fiction Writers: use words related to the content of your stories Page 12

13. Where To Put Tags?
1. Your Website Pages
Place tags in the code of your Website.
The most important website tags:
Title Tag
Meta Description Tag
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14. Website Tags on
Google
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15. Where To Put Tags?
2. Your Blog Posts
Place (1-3) keywords in the title, early
text, and in bold in your post,
AND
in the keyword tagging area.
Real Life Example:
average print run for new romance author - 12/0
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17. Where To Put Tags?
3. Facebook Posts and Notes
Google now notices keyword tags in
your updates on social media.
***“Notes” is the Facebook Blog. Put
keyword tags in the title and body of
the Notes you write.
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18. Add the Notes App to your Facebook Page:
Edit Page> Update Info> Apps> Notes> Edit settings> Add> Okay
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19. Image Hosting
Power
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20. 1. Name your photos with keywords:
No- 000-42l.jpg Yes- book-review-tips.jpg
2. Upload photos to image sites and add
keyword tags. (Flickr, Photobucket,
Pinterest)
3. Join Groups and upload your photos to them
for back link visitor power
Search engines can’t see images, so keyword
tags “show” photos toTemplates
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21. Image Hosting Strategy
Join relevant groups. > Upload photos. > Title them
with keyword phrases. > Put short descriptions with a
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link to your website. > Add your photos to the groups.21
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22. Image Hosting Strategy
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Sends a STRONG link back to your website and gives you increased visibility!!!
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23. Authors - Take Action!
1. Keep your usernames
and passwords safe
2. Tag your writing.
3. Upload “linked” photos
to Image Hosting Groups.
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24. Bonus:
Inexpensive
keyword tag tool
Google this phrase:
“stealth keyword competition analyzer”
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25. For more tips and strategy visit
icanlearnitnow.com
(our mentoring site)
Sign up for our newsletter.
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