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Marketing management

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BUSINESS STUDIES

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Marketing management

  1. 1. MARKETING • Marketing management is concerned with the purposeful activities towards the attainment of marketing goals…... •The basic goal of marketing are satisfaction of the needs of the customers and generation of the revenue for the business……
  2. 2. OBJECTIVES OF MARKETING MANAGEMENT  To create new customers for the business.  To satisfy the needs of the customers.  To determine the type of product that will satisfy the needs of the customers.  To generate adequate profits for the growth of the business.  To earn goodwill for the business.  To raise the standard of living of the people.
  3. 3. MARKETING FUNCTIONS BASIC FUNCTIONS FACILITATING FUNCTIONS Marketing research. Product planning & development. Buying and selling. Selling. Standardisation, Grading &Branding. Packaging. Storage. Transportation. Salesmanship. Advertising. Pricing. Insurance.
  4. 4. PRICE PROMOTIO N PLACE PRODUCT
  5. 5. ADVERTISEMENT Advertisement is any paid form of non-personal presentation and promotion of ideas,goods or services of an identified sponsor.The message which is presented or disseminated is known as ‘advertisement’.

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