iPhone Pre-Launch Consumer Survey

iPhone Pre-Launch Consumer Survey miro kazakoff director, wireless compete, inc. 617 933 5615 telephone 202 489 4798 mobile [email_address] To get more Compete, Inc research please visit: http://www.competeinc.com/industry_solutions/telecom/research To sign up for the Compete Inc. monthly Telecom newsletter please visit: http:// www.competeinc.com/signUp

Compete’s methodology provides a unique view of consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Executive Summary

Effective purchase interest in the iPhone has quadrupled since the product’s announcement ,[object Object],[object Object],Asked of all Respondents How likely would you be to purchase an iPhone? & How much are you willing to pay for an iPhone? (Percentage selecting option)

Fewer people are planning to buy the iPhone… ,[object Object],Asked of all Respondents How likely would you be to purchase an iPhone? (Percentage selecting option)

… but more are willing to pay for it ,[object Object],[object Object],How much would you be willing to pay for an iPhone? (Percentage selecting option, n=103, June 2007) Asked of iPod Shoppers who were very or extremely likely to purchase an iPhone

Switching carriers is not a barrier for iPhone enthusiasts ,[object Object],How likely would you be to switch carriers in order to purchase an iPhone? (Percentage selecting option, n=62, June 2007) Asked of iPod Shoppers who were very or extremely likely to purchase an iPhone and were not AT&T customers

Sprint/Nextel customers are most likely defect for the iPhone ,[object Object],[object Object],How likely would you be to switch carriers in order to purchase an iPhone? (Percentage selecting “Very or Extremely Likely” to switch, by current carrier) Asked of Respondents who are interested in the iPhone and are not AT&T customers Jan. 07 Jun. 07 Extremely likely Not at all likely 1 4 2 3 5

Cost is still the primary barrier to switching ,[object Object],[object Object],How much of an impact do each of the following have on why you would not switch carriers to purchase an iPhone? (top-2 box score on 1-5 scale, n=55, June 2007) Asked of iPod Shoppers who were not AT&T customers and unlikely to switch carriers

Consumers’ concerns about specific iPhone issues are low and undifferentiated ,[object Object],Asked of all Respondents Which of the following would be your concerns you might have about the iPhone? (Percentage selecting option, n=680, June 2007)

Data connection speeds may sour consumer readiness to purchase an iPhone ,[object Object],[object Object],Asked of iPod Shoppers If Internet browsing speed on the iPhone was closer to a dial-up modem than to a cable/broadband modem what impact would this have on your decision to purchase the iPhone? (Percentage selecting option, n=307,June 2007)

Consumers appear willing to try similar device from other phone manufacturers ,[object Object],[object Object],Imagine a mobile device that was a combination of wireless phone and digital music/MP3 player. The device would have an oversized color screen, a touchpad and at least 4GB of storage. Which manufacturers would you be most likely to purchase this device from? (Percentage selecting option, n=62, June 2007) Asked of all Respondents

Most respondents prefer to keep their music and phone calls separate ,[object Object],[object Object],Asked of all Respondents Which of the following do you prefer regarding your cell phone and music player? (Percentage selecting option, n=680, June 2007)

To find more about Compete, Inc research please visit: http://www.competeinc.com/industry_solutions/telecom/research To sign-up for Compete’s Newsletter please visit: http://www.competeinc.com/signUp For other questions please contact Compete at [email_address]

iPhone Pre-Launch Consumer Survey

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iPhone Pre-Launch Consumer Survey