ADTECH&DATA - Entendendo os diferentes modelos de negócios de se operar em programático

•

3 likes•1,134 views

IAB Brasil

Alexander Greif - Citroen

Technology

ALEXANDER GREIF
MARKETING CITROËN DO BRASIL
FOTO DO
PALESTRANTE

O MERCADO AUTOMOTIVO & MIDIA PROGRAMÁTICA

PORQUE VOCÊ OPTOU POR ESSE MODELO?
CPL / CPM TARGET JUST IN
TIME
REACH PAYMENT

QUAL A ESTRUTURA DE TRABALHO?
GERENTE
ASS.
PRODUÇÃO
ASS.
OTIMIZAÇÃO
COORDENADOR
DE DIGITAL
ASS. MÍDIA
PERFORMACE
GDO
G.A

RESULTADOS E DESAFIOS ?
REACH & FREQUENCY LEADS MIDIA BI + SUPPORT
MONITORING
SALES
TARGET & OVER EXPOSURE OLD SCHOOL CAR S.MAN &
MASTER CHEF (MATURIDADE)
CROSS SALES SERVICES MIDIA AGENCY SET

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