1. The document discusses the future of advertising and how it will evolve with advances in technology. 2. It predicts that future ads will be self-assembled in real-time, self-optimizing based on data and performance, and conversational so consumers can interact with ads. 3. These changes are becoming possible due to developments in artificial intelligence, like deep learning, and increased computing power and data availability.

1. Hello.

2. @emigal
Bucharest London New York

3. @emigal
Remember when Romania won the
World Cup against Brazil?

4. @emigal
Yeah,
that never happened.

5. @emigal

6. What does the ad of the
future look like?
@emigal

7. Create, deliver & measure interactive video ads
across any device
@emigal

8. +
@emigal

9. REINVENTING VIDEO ADVERTISING
The No.1
video ad
platform
in the world
52.909
60.612
69.702
73.130
77.760
96.835
159.952
199.430
225.063
259.817
LiveRail
smartclip
Viant
Tremor Video
Videology
ZOOMIN.TV
BrightRoll Platform
Spot X Video Advertising Platform
ADAP.TV
Teads
Source: comScore Video Metrix, Video Ad Ecosystem Ranker,
July 2016, Worldwide, Desktop Only, Base: Total Audience

10. @emigal
STUDIO
Native, interactive video ads delivered at scale

11. @emigal
An example of interactivity

12. Brief history of the ad.
@emigal

20. 2005
YOUTUBE LAUNCHES
The video sharing website sparks an online
video revolution.

22. 2016
MOBILE ADVERTISING
TAKES OVER THE WORLD
Almost two billion people own a mobile
phone, more than half of them have a
smartphone connected to the internet.

23. So how has advertising
changed over 500 years?
@emigal

24. MORE
TARGETED
MORE
MEASURABLE
SAME AD TO
EVERYONE

25. So what is the state of the
art in advertising TODAY?
@emigal

26. @emigal

27. @emigal

28. Good, but not enough.
@emigal

29. So what does the ad of the
future look like?
@emigal
1. SELF-ASSEMBLED
IN REAL-TIME
2. SELF-OPTIMISING 3. CONVERSATIONAL

30. 1. Self-assembled ads
@emigal
The ad of the future is like a LEGO that
magically assembles itself.

31. @emigal
1. Self-assembled ads
Brand
guidelines
Database of
Images & videos
Data from all
campaigns
Logo &
assets

32. @emigal
Brand
guidelines
Logo &
assets
Data from all
campaigns
Database of
Images & videos
1. Self-assembled ads

33. 2. Self-optimizing ads
@emigal
The ad of the future will dynamically optimize
itself based on data & campaign
performance.

34. @emigal
2. Self-optimizing ads

35. 3. Conversational ads
@emigal
Consumers will be able to “talk” to an ad in
the same way they would talk to a person.

36. @emigal
Brand engagement, today

37. @emigal
Conversational ads in the near future

38. @emigal
Conversational ads in the near future

39. @emigal

40. @emigal
1. SELF-ASSEMBLED 2. SELF-OPTIMISING 3. CONVERSATIONAL

41. What is making all of this
possible?
@emigal

42. Artificial
Intelligence
@emigal

43. Ability to learn Access to data Cost effective
101101
@emigal

44. Deep learning

45. @emigal

46. Computers are now better than humans at
recognising objects in images.
@emigal

47. And they’re learning to detect objects, without
any labeling or input data.
@emigal

48. Moore’s law:
cheap and
really really
really fast
computation.
@emigal

49. Deep
learning
Very large
datasets
Cheap and fast
computing
101101
@emigal

50. Can artificial intelligence create
“art”?
@emigal

51. Can artificial intelligence create
“art”?
@emigal

52. @emigal
1. SELF-ASSEMBLED 2. SELF-OPTIMISING 3. CONVERSATIONAL

53. Artificial
Intelligence
@emigal

54. What should
you do?
@emigal

55. Build teams of creatives working together
with engineers
@emigal
Creatives Engineers

56. Invest in a data strategy and a DMP
@emigal

57. Learn. It’s not rocket science (ok,
maybe just a little bit)
@emigal

58. R E I N V E N T I N G V I D E O A D V E R T I S I N G
STUDIO