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Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
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Evento realizado no Teatro Cetip, em 30/08/2016.
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Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
1.
geolocationAndre Ferraz
2.
in Brazil 57,8 smartphones millions eMarketer
2015
3.
should be mobile 12%
- 20% from the total budget SMOX Study Mobile Marketing Association 2016
4.
in Brazil 2,7% is the
reality eMarketer 2016
5.
desktopmobile
6.
7.
mobile changing_ technology is
8.
who
9.
who when
10.
who when how
11.
who when how
where
12.
#millennials buy
13.
Sorry, I’m busy
14.
Purchase decisions SHOPPING SALE
15.
recognize the need for
ads, and are willing to share them only. Millennials Yahoo Content Marketing Ingestion Study April 2013
16.
in-app ads sells more Sociomantic:
Campaign Research 2016
17.
Sociomantic: Campaign Research
2016 70%Conversion rate +50%Sales
18.
Mobile all the
time
19.
pre-purchase 34% 4x use smartphone in-store to
look at reviews more likely to visit comparison shopping sites Alliance Data Systems research 2016
20.
purchase 84% 53% use their smartphones
while in line to purchase something of millenials retail purchases are made in-store Alliance Data Systems research 2016
21.
post-purchase 65% 16% are comfortable making
online purchases with their phones share an item via social networking Alliance Data Systems research 2016
22.
location is everything
23.
pre-targeting
24.
inloco
25.
retargeting
26.
Why not beacons? it
doesn’t scale
27.
Reach Hardware Bluetooth
28.
the market solution
29.
"We automatically do
what would only be possible with 180 million beacons, at a cost of 1.8 billion dollars" Andre Ferraz
30.
How Brazil can
teach the world to make mobile?
31.
Global impact
32.
monthly location data points 250
billion
33.
Mondelez
34.
Criola
35.
Hyundai
36.
of media Measurement
37.
In Loco CRM
38.
Fraude Detection of Media
39.
wreath for funeral
40.
Thank you :) andre@inlocomedia.com
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