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Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media

Evento realizado no Teatro Cetip, em 30/08/2016.

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Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media

  1. 1. geolocationAndre Ferraz
  2. 2. in Brazil 57,8 smartphones millions eMarketer 2015
  3. 3. should be mobile 12% - 20% from the total budget SMOX Study Mobile Marketing Association 2016
  4. 4. in Brazil 2,7% is the reality eMarketer 2016
  5. 5. desktopmobile
  6. 6. mobile changing_ technology is
  7. 7. who
  8. 8. who when
  9. 9. who when how
  10. 10. who when how where
  11. 11. #millennials buy
  12. 12. Sorry, I’m busy
  13. 13. Purchase decisions SHOPPING SALE
  14. 14. recognize the need for ads, and are willing to share them only. Millennials Yahoo Content Marketing Ingestion Study April 2013
  15. 15. in-app ads sells more Sociomantic: Campaign Research 2016
  16. 16. Sociomantic: Campaign Research 2016 70%Conversion rate +50%Sales
  17. 17. Mobile all the time
  18. 18. pre-purchase 34% 4x use smartphone in-store to look at reviews more likely to visit comparison shopping sites Alliance Data Systems research 2016
  19. 19. purchase 84% 53% use their smartphones while in line to purchase something of millenials retail purchases are made in-store Alliance Data Systems research 2016
  20. 20. post-purchase 65% 16% are comfortable making online purchases with their phones share an item via social networking Alliance Data Systems research 2016
  21. 21. location is everything
  22. 22. pre-targeting
  23. 23. inloco
  24. 24. retargeting
  25. 25. Why not beacons? it doesn’t scale
  26. 26. Reach Hardware Bluetooth
  27. 27. the market solution
  28. 28. "We automatically do what would only be possible with 180 million beacons, at a cost of 1.8 billion dollars" Andre Ferraz
  29. 29. How Brazil can teach the world to make mobile?
  30. 30. Global impact
  31. 31. monthly location data points 250 billion
  32. 32. Mondelez
  33. 33. Criola
  34. 34. Hyundai
  35. 35. of media Measurement
  36. 36. In Loco CRM
  37. 37. Fraude Detection of Media
  38. 38. wreath for funeral
  39. 39. Thank you :) andre@inlocomedia.com

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