Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Evento AdTech & Data 2016 - Virtual reality and tech innovation for ads - Andrew Balfour - Yahoo!

Evento realizado no Teatro Cetip, em 30/08/2016.

  • Login to see the comments

  • Be the first to like this

Evento AdTech & Data 2016 - Virtual reality and tech innovation for ads - Andrew Balfour - Yahoo!

  1. 1. Pub Products: 2016 Strategy Title Text Bridging the VR Advertising Gap Andrew Balfour Global Creative Innovation Lead
  2. 2. Data Content Technology
  3. 3. “AR/VR will be a $80-182 billion dollar market by 2025.” Source: Goldman Sachs Global Investment Research Jan 2016
  4. 4. Pub Products: 2016 Strategy Title Text Tipping Point & drawing parallels to mobile Mobile Revolution
  5. 5. APPS 800,000 DEVICES 
 PER MONTH 2B SESSIONS 
 PER DAY 10B Source: FlurryAnalytics
  6. 6. MONTHLY FLURRY SESSIONS DATA FROM OVER 800,000 APPLICATIONS Sources: Flurry Analytics 300B 225B 150B 75B 2011 2012 2013 2014 20152009 20102008 MUSIC GAMING ENTERTAINMENT SOCIAL
 NETWORKING TRAVEL RETAIL MESSAGING TV MEDIA
  7. 7. MOBILE ADDITION CONTINUES TO RISE WORLDWIDE DAILY APP USAGE DISTRIBUTION (MILLIONS) Sources: Flurry Analytics 280 590 985 176 440 784 REGULAR USERS SUPER USERS MOBILE ADDICTS Under 16 Times 16 to 60 Times 60+ Times +34% +26% +59% Q2 2014 Q2 2015
  8. 8. MOBILE ADDICTS COMPARED TO WORLD POPULATION RANK Sources: Flurry Analytics 1 CHINA 1,305 2 INDIA 1,216 3 UNITED STATES 319 4 INDONESIA 248 5 BRAZIL 202 6 PAKISTAN 182 7 NIGERIA 177 8 MOBILE ADDICTS 176 9 BANGLADESH 152 10 RUSSIA 141 2014 8 MOBILE ADDICTS 176 1 CHINA 1,320 2 INDIA 1,273 3 UNITED STATES 322 4 MOBILE ADDICTS 280 5 INDONESIA 255 6 BRAZIL 205 7 PAKISTAN 190 8 NIGERIA 183 9 BANGLADESH 158 10 RUSSIA 146 2015 4 MOBILE ADDICTS 280
  9. 9. Content is king
  10. 10. Pub Products: 2016 Strategy Title Text Are we adding value?
  11. 11. July 1, 1941
  12. 12. Pub Products: 2016 Strategy Title Text
  13. 13. Pub Products: 2016 Strategy How can we add value?
  14. 14. Pub Products: 2016 Strategy Title Text Data Content Technology
  15. 15. Pub Products: 2016 Strategy
  16. 16. Pub Products: 2016 Strategy Title Text Data Content Technology
  17. 17. 1.23% 8.9% 1 min 4 sec +60% +200% +500%
  18. 18. Horizon Line Audio & Narration Reward the User Creative Best Practices
  19. 19. Pub Products: 2016 Strategy Title Text Data Content Technology
  20. 20. Building blocks for memorable mobile storytelling. Tiles
  21. 21. Your Story. Your Way. Tiles allow you to tell beautiful, interactive and immersive stories. This versatile mobile ad format allows you to showcase your products and tell your brand stories, your way.
  22. 22. What can Tiles do? 360° Swipe, shake, tilt or tap! Once a user taps through a mobile native, display or video ad Tiles maximizes the full range of mobile features, including; All of these features are available through Yahoo’s full-service solution powered by the ACT team.
  23. 23. Reach & Scale Where it Matters. Reach over 600 million users on their mobile devices through Yahoo’s properties, Gemini and the BrightRoll exchange. Engage mobile users looking for great content in the palm of their hands!
  24. 24. Data Content Technology
  25. 25. Obrigado! Andrew Balfour Global Creative Innovation Lead abalfour@yahoo-inc.com | @andrewjbalfour

×