6. Source: The Truth about Shopping, Truth Central Mccann 2014
O futuro já está
acontecendo
7. The Internet will be seamlessly
integrated into our lives, by way of a lot
of connected devices and sensors.
8. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Wave 1
2006
Wave 2
2007
Wave 3
2008
Wave 4
2009
Wave 5
2010
Wave 6
2011
Wave 7
2013
%EverDone
Social é o“new normal”
Source: Wave 2014
Visit a friend’s
social network
page
Create a video to
upload online
Upload a video
clip to a video
sharing website
Watch video
clips online
Create a profile
on a social
network
Manage a profile
on a social
network
9. 0% 20% 40% 60% 80% 100%
Desktop
Laptop/Netbook
Convertible Touchscreen Laptop/Tablet…
Full-sized Tablet e.g. iPad, Samsung Galaxy
Mini Tablet e.g. Nexus 7, iPad Mini,…
Smartphone
Mobile phone
Games Console e.g. PS3
Portable Games Console e.g. PSP
Portable mp3/video player
Smart TV/internet-connected set-top box
Devices Owned
Wave 6
Wave 7
O mundo está cada vez mais “mobile” e “smart”
Source: Wave 2012 x 2014
11. Não é só sobre smartphone, mas a frequência de uso
0
1
2
3
4
5
6
7
Desktop Laptop Smartphone Tablet
Source: Wave 2012 x 2014
12. E isso tem um reflexo imediato no comportamento do
consumidor
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Laptop/Netbook P.C. Mobile Phone Desktop P.C. Smartphone Tablet Computer Games Console
Source: Wave 2012 x 2014
13.
14. 0%
10%
20%
30%
40%
50%
60%
70%
80%
TV OOH Radio Magazine Newspaper Cinema
Smartphone/ Mobile Phone
Laptop/Netbook PC
Desktop PC
Tablet
Convertible Touchscreen PC/Tablet
O consumidor passou a viver num complexo eco-
sistema de plataformas e devices de comunicação
19. Mídias tradicionais x Mídia online?
Tem alguém que ainda pensa assim?
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
Meet new people
Stay in touch with friends
Feel like you belong
Share knowledge
Express and share emotion
Keep you company
Share new experiences
Hang out or waste time
Have fun/be entertained
Be creative
Relax/escape
Make money
Make contacts for work
Build your career
Change opinions
Promote yourself
Express yourself
Earn respect
Learn something new
Keep up to date
Explore the world around you
Seek other people's opinions
20.
21. Convido vocês a pensar em algo que
mudou sua vida no último ano.