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comscore alex banks

IAB Brasil - Evento de Marketing de Resultados realizado em 22/10/2013

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comscore alex banks

  1. 1. A era dos vídeos: Negócios que geram bons resultados Alexander Banks comScore 16:50-17:30 SUA FOTO
  2. 2. Brazilian audience ranks 6 in UVs & 4th in total PVs (15+, excluding mobile & lanhouse) 900.000 800.000 700.000 600.000 500.000 UVs (000) PVs (MM) 400.000 300.000 200.000 100.000 0 China USA India Japan Russia Brazil Germany France UK Italy
  3. 3. Brazil leads the world in YouTube Reach % Reach of YouTube 76,2 64,7 63,6 58,5 53,4 51,1 46,3 0,0 Brazil UK USA Germany Japan India Russia China
  4. 4. World’s Largest Online Video Audiences (15+, excluding mobile & lanhouse) Total Unique Viewers (000) 350.000 300.000 250.000 200.000 150.000 100.000 50.000 0 China USA Brazil Japan Russia India Germany UK
  5. 5. 10 Burning Issues for Digital 1. Público Alvo vs. Local da Mídia 2. Big Data 3. Ecommerce 4. Crescimento de Smartphones & Tablets 5. Mensuração de Campanhas Digitais de Mídia 6. Planejamento e Análise de Mídia Multi-Plataforma 7. Privacidade 8. Insights de Marketing em tempo real 9. Social Media 10. Migração do Investimento de Mídia para o Digital http://www.comscore.com/Insights/Blog/The_Top_Ten_Burning_Issues_in_Digital

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