Community is a group of people talking/sharing about their interest attached to something & “something” in this case is your brands/products/services.

1. BRAND COMMUNITY & CUSTOMMER LOYALTY

2. Hieu Nguyen about me Present: Digital Media Director @ RingierAG Past Perfect: Sony, Yahoo!, VON, Y&R, wunderman...

3. this is Rambutan

9. Profit:1.000.000.000đ/year Very successful farmer

11. We can harvest in 10-15 years No one cut off the tree after the first season.

12. but we do cut off the tree after the first season

13. online activities highlight Close Up! – Tim EmNoiDau Online & Offline Campaign

14. online activities highlight Dove – 10.000 beauties before 9AM Online & Offline Campaign

15. online activities highlight Sony Ericsson – Viral Video

16. online activities highlight Ford – Viral Video

17. This is so Wrong!

18. Brand Community what is it?

19. brand community/brændkəmju:niti/ a group of people talking/sharing about their interest attached to something & “something” in this case is your brands/products/services.HieuNguyen – Dec 2009

20. they want to buy your product

21. they are using your product

22. they hate you your brand/your company

23. they don’t care (but they was there)

24. love using hate don’t care ?

25. love using hate don’t care

26. this is brand community

27. misunderstanding

28. misunderstand #1 It’s not always about your company/your product/your service

29. & the art of Community Building the art of Brand Building

30. Your customer spend large amount of time/money using your service/product

31. Your customer spend large amount of time/money using your service/product

32. Ok! What if my company’s product is... toothpick?

33. Are we dead? No! If our service/product is not “big” enough, let’s build something BIGGER

34. Red Bull they are not building “energy-drink-community” they build “extreme-sport-community”

35. and they are very successful

36. Let’s build something bigger. How about cuisine?

37. or... art by toothpick?

38. If our service/product is not “big” enough, let’s build community about something BIGGER

40. PR

41. CRM

42. Brand Community is a group of user join your community to talk and interact with others customers. It’s good for:

44. misunderstand #3 Brand Community have to be a lot of user

45. misunderstand #4 Brand Community is Sales & Marketing Strategy  It’s a Business Strategy

46. “Your brand is not a logo, a color scheme or a slogan.Your brand is your reputation.It's what people think and feel about your business.” (not me saying this)

47. how to build a Brand Community

48. Join them no matter where they are

52. now! let’s build your own

54. A place to share(how they feel, articles, photo, video, vote...)

55. A place to connect

56. Brand ↔ Customer

57. To announce(blog, bulletin board)

58. To inform(email marketing, RSS,…)

60. 1st way – Build your own Platform

61. http://community.wacom.com

63. Traffic: 671,000 UV;

64. Email list increased 2,000;

65. Sales increased 150%;http://community.wacom.com

67. More cost for advertising your community

69. How many platform we have?

70. How many platform we have?

71. In Vietnam

72. My Recommendation + +

74. Easier to recruit more members

78. Don’t limit yourself.(in just build 1 or Two communities).

80. Talk to them – give them good contents

81. Interact with them – show your responsibility.

83. Rule of Engagement “A community of the people, by the people, for the people.”

84. It should grown like this: Read

85. It should grown like this: Join Read

86. It should grown like this: Connect Join Read

87. It should grown like this: Share Connect Join Read

88. SOME DAY, THEY WILL TELL YOU I ♥ YOUR BRAND

89. THANK YOU, AND I ♥ YOU! NGUYEN NGOC HIEU ngochieu.com