A UFI report based on the results of a survey conducted in December 2014 among UFI*, SISO**, AFIDA*** & EXSA**** Members

1. Global Exhibition Barometer
14th edition (January 2015)
A UFI report based on the results of a survey
conducted in December 2014 among UFI*,
SISO**, AFIDA*** & EXSA**** Members
(*) Global (**) USA (***) Central & South
America (****) Southern Africa

2. Table of contents
2
14th Global Exhibition Barometer
(January 2015)Table of contents
INTRODUCTION page 3
RESULTS BY REGION
1. Gross Turnover page 4
2. Operating Profits page 7
3. Perception of the economic crisis page 10
4. Most important business issues page 12
5. Priorities in terms of strategy page 14
DETAILED RESULTS FOR SELECTED COUNTRIES page 17
(China, Russian Federation, Germany, USA, South Africa, Turkey, Italy)
CONCLUSION page 26
APPENDIX: answers per country/region page 27

3. Introduction
3
Since 2009, UFI has regularly assessed the impact of the economic downturn by developing a “Crisis Barometer” based
on the perceptions of UFI members in 84 countries and including, for the USA, an identical survey conducted by SISO
(Society of Independent Show Organizers). The scope of the survey has since been broadened to include members of
AFIDA (Asociacion International de Ferias de America) in Central and South America and of EXSA (Exhibition and
Events Association of Southern Africa).
Results of this survey were initially published in February, May & August 2009. This report evolved as the “Global
Exhibition Barometer”, with two surveys per year. The last nine reports were issued in January and July 2010, 2011,
2012, 2013 and in July 2014. The current document presents the results of the 14th Global Exhibition Barometer survey,
conducted in December 2014. Where possible it identifies trends drawing on the results of the previous surveys.
Important remark
It should be noted that the number of replies to the current survey (203 from 55 countries) provides representative
results. However, the consolidated regional results may not reflect the situation of specific countries in that region.
This is why a second set of results, specific to those countries where a significant number of answers were obtained
(China, Russian Federation, Germany, USA, South Africa, Turkey, Italy), are included.
Questions related to this survey should be addressed to Christian Druart at chris@ufi.org.
14th Global Exhibition Barometer
(January 2015)Introduction

4. 4
The 14th Barometer surveyed the evolution of participants’ turnover expectations for 2014 and 2015 as compared to their
expectations during the same period the year before (regardless of possible biennial effects). The charts presented on the
next two pages combine these results with those of previous surveys for the 2008-2013 period.
The first chart presents the percentage of companies declaring an increase in their turnover. The charts on the following
page detail these results, adding the percentage of companies declaring decreases in their turnover and the percentage of
“unknown” answers.
Survey results indicate:
• The outlook since 2011 remains positive, with a majority of companies in all regions declaring turnover increases;
• Projections indicate that this is expected to continue through 2015;
• There are however different regional levels of turnover increases for 2014 and 2015 (*):
- An average 6 companies out of 10 for 2014 and 8 for 2015 declare an increase in the Americas, where the USA
outperformed the regional results in 2014, whereas Central and South America faced a significant drop during the
2nd half of 2014;
- An average 7 companies out of 10 declare increases in Asia/Pacific, where China anticipates a slowdown in 2015,
with a decrease from 88% for 2014 to 70% for 2015;
- An average 6 companies out of 10 declare increases in Europe but the situation varies a lot among countries and a
slowdown is expected in several key markets in 2015: from 86% in 2014 to 71% in 2015 in Turkey and from 43% to
11% in Russia; the situation appears stable in Germany with an average of 1 company out of 2 declaring an
increase for 2014 or 2015;
- An average 8 companies out of 10 for 2014 and 9 for 2015 declare increases in the Middle East and Africa, where
South Africa outperforms these already high average regional results.
(*) the results indicated in this paragraph do not include the “unknown” answers. This may slightly improve the picture for 2015
(please see the detailed charts for complete results).
14th Global Exhibition Barometer
(January 2015)1. Gross Turnover

5. 5
As declared
in previous surveys
As declared
in December 2014
14th Global Exhibition Barometer
(January 2015)
% of companies declaring an
increase in turnover when compared
to their projections for the same period
the year before (regardless of possible biennial effects)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
bef. 31
Dec.
2008
1st half
2009
2nd half
2009
1st half
2010
2nd half
2010
1st half
2011
2nd half
2011
1st half
2012
2nd half
2012
1st half
2013
2nd half
2013
1st half
2014
2nd half
2014
1st half
2015
2nd half
2015
Middle East
& Africa
Asia &
Pacific
Americas
Europe

6. As declared
in Dec. 2014
6
Americas
Decrease: 10% or more IncreaseDecrease: less than 10%I don’t know
As declared in previous surveys
Bef.31
Dec.08
H1 H2
2009
Asia/Pacific Middle East & Africa
Europe
H1 H2
2010
H1 H2
2011
H1 H2
2012
H1 H2
2013
14th Global Exhibition Barometer
(January 2015)
How do you expect your turnover
to change when compared to the
same period the year before?
H1 H2
2014
30% 24% 33%
7% 5% 5%
16% 10% 6% 5%
15% 8%
42% 55% 40%
24%
16% 16%
5%
32% 38%
23% 23%
15%
40%
17% 23%
28% 21% 27%
69%
79% 79% 79%
58% 56%
72% 77% 70%
52%
79% 73%
4% 4%
48% 42%
27%
6% 8% 6% 3% 3% 10% 6% 5% 11% 9% 16% 15%
21% 28%
35%
20% 8% 14% 15% 18%
15%
13% 16%
14%
30% 11% 7%
31% 30% 38%
74%
84% 80% 82% 79% 75% 81% 79% 75%
61%
66% 70%
7% 8%
36% 39% 48%
21% 20% 13% 11% 16% 14% 10% 15% 14% 17% 16% 17%
27%
41%
37%
34% 31%
23% 23%
23% 32% 31% 30%
19%
27% 23% 21%
37%
20% 15%
45% 49%
64% 66% 61% 55% 59% 55%
67%
56%
55% 55%
6% 7%
29% 28%
14% 18% 15% 14% 5% 10% 11% 12% 9% 9% 4%
29%
29% 18%
36%
23% 29%
32% 14%
26% 25%
9%
18%
12% 4%
71%
43%
57% 64% 64% 62% 57% 63%
76%
63% 63%
82%
73%
80% 88%
8% 4%
H1 H2
2015
As declared
in Dec. 2014
As declared in previous surveys
Bef.31
Dec.08
H1 H2
2009
H1 H2
2010
H1 H2
2011
H1 H2
2012
H1 H2
2013
H1 H2
2014
H1 H2
2015
As declared
in Dec. 2014
As declared in previous surveys
Bef.31
Dec.08
H1 H2
2009
H1 H2
2010
H1 H2
2011
H1 H2
2012
H1 H2
2013
H1 H2
2014
H1 H2
2015
As declared
in Dec. 2014
As declared in previous surveys
Bef.31
Dec.08
H1 H2
2009
H1 H2
2010
H1 H2
2011
H1 H2
2012
H1 H2
2013
H1 H2
2014
H1 H2
2015

7. 7
The 14th Global Barometer survey questioned the evolution of operating profits for 2014 as compared to the previous
year.
The charts presented in the next two pages combine these results with those of previous surveys which provided the
evolution of operating profits for 2009, 2010, 2011, 2012 and 2013. The first chart combines the results of companies
declaring an increase of more than 10% and those declaring a stable result (between -10% and +10%) and the next
chart identifies those with reductions in profits or losses.
The results show that:
• Less than 1 company out of 2 in all regions declare an increase of more than 10% in annual profits for 2014: almost
1 out of 2 in both the Middle East & Africa and the Americas, 4 out of 10 in Asia/Pacific and 3 out of 10 in Europe;
• These findings apply to the major national markets where a large number of answers were received (54% in South
Africa, 50% in the USA, 44% for China) except in Europe where significant differences are noted (14% in Russia
and Italy, but 50% in Germany and Turkey);
• A large proportion of companies claim stable or increasing results: 78% in the Americas, 81% in Europe, 87% in
Asia/Pacific and 90% in the Middle East/Africa.
14th Global Exhibition Barometer
(January 2015)2. Operating Profits

8. 8
Americas EuropeAsia & Pacific Middle East & Africa
14th Global Exhibition Barometer
(January 2015)
Operating profits
compared to the previous year
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2009 2010 2011 2012 2013 2014
% of companies declaring stable
profits (between -10% and +10%)
or increases of more than 10%
% of companies declaring profit
increases of more than 10%

9. 9
Loss
Increase
of more than 10%
Reduced
by 11-50%
Asia/Pacific Middle East & Africa
Operating profits
compared to the previous year
Stable (between
-10% and +10%)
Reduced
by more than 50%
EuropeAmericas
14th Global Exhibition Barometer
(January 2015)
9%
58%
45%
60%
38%
47%
36%
33%
50% 20%
50% 31%
45%
8% 5%
20%
12%
22%
9%
2009 2010 2011 2012 2013 2014
18%
44%
61%
43% 41% 40%
52%
47%
34%
43% 52% 46%
25%
3%
5%
13%
6% 12%
2% 6% 2% 2%2% 3%
2009 2010 2011 2012 2013 2014
5%
33%
52%
35% 33% 33%
43%
47%
33%
47%
43% 48%
37%
11%
10% 11% 19% 13%7%
7% 2%
3%
3% 4%7% 1% 3% 4% 3% 2%
2009 2010 2011 2012 2013 2014
33%
50% 50%
32% 38%
50%
56%
46%
36%
54% 48%
40%
11% 14% 8% 10% 10%4% 5% 3%
2009 2010 2011 2012 2013 2014

10. 10
Companies were asked their views on whether the impact of the “economic crisis” on their business was over or not.
The chart on the next page presents the replies together with those declared in the 10 previous surveys.
In all regions except Europe, a small majority of respondents declared that the impact of the “economic crisis” on their
exhibition business is now over. In Europe, more than 7 companies out of 10 consider that their business is still affected
by the “economic crisis”. A large majority of those who consider that it is not yet over do not know when it will stop.
The detailed results for those countries where a significant number of answers were obtained highlight differences:
14th Global Exhibition Barometer
(January 2015)3. Perceptions of
the economic crisis
Country
Yes, the impact of
the economic crisis
is over
No, it is not and I
expect that it will
end in 2015
No, it is not and I
expect that it will
end after 2015
No, it is not and I
don’t know when it
will end
USA 69% 23% - 8%
China 58% 16% 26% 0%
Germany 46% 15% 15% 23%
South Africa 46% 23% 15% 15%
Turkey 38% 13% 25% 25%
Italy 29% - 29% 43%
Russia 13% 7% 67% 13%

11. 11
Americas
Europe
Asia & Pacific
Middle East & Africa
14th Global Exhibition Barometer
(January 2015)
% of companies declaring – over
the last 10 Barometer surveys –
that the impact of the “economic
crisis” on their exhibition business
is now over
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
June
2010
Dec.
2010
June
2011
Dec.
2011
June
2012
Dec.
2012
June
2013
Dec.
2013
June
2014
Dec.
2014

12. 12
As in the earlier Global Barometer Surveys, companies were asked to identify the three most important issues for their
business in the coming year from a proposed list of seven issues.
The results are remarkably stable in all surveys, with around 80% of all answers relating to the following 4 issues:
- “State of the national/regional economy” (27% in the current survey)
- “Local/national competition from the exhibition industry” (18% in the current survey)
- “Global economic uncertainty” (17% in the current survey)
- “Internal management challenges” (16% in the current survey).
“Environmental challenges (customer expectations, regulations, etc.)” appears as the next most important issue (10% in
the current survey).
The next slide shows the three most important issues selected and the table below highlights the rates obtained for each
of the top 5 issues in those countries where a significant number of answers were obtained.
14th Global Exhibition Barometer
(January 2015)4. Most important
business issues
Country
Internal
management
challenges (ex.
finance, human
resources, staff, training)
Local/national
competition from
within the
exhibition industry
State of the
national/regional
economy
Global economic
uncertainty
Environmental
challenges (customer
expectations, regulations,
etc.)
China 19% 20% 24% 19% 11%
Germany 17% 25% 22% 14% 6%
Italy 10% 14% 29% 29% 10%
Russia 11% 18% 33% 24% 11%
South Africa 12% 21% 24% 19% 10%
Turkey 12% 21% 24% 19% 10%
USA - 29% 33% 33% 5%

13. 13
14th Global Exhibition Barometer
(January 2015)
Top 3 issues
27%
18%
17%
16%
10%
6%
4%
2%
State of the
national/regional
economy
Local/national
competition from
within the
exhibition
industry
Global economic
uncertainty
Internal
management
challenges (ex.
finance, human
resources, staff,
training)
Environmental
challenges
(customer
expectations,
regulations, etc.)
Competition with
other media (ex.
internet, virtual
trade shows,
social media)
Integration with
other media (ex.
internet, virtual
trade shows,
social media)
Other

14. 14
Finally, companies were asked if they could share their current priorities in terms of strategy in two specific areas:
their range of activities and their geographical exposure.
In all regions, a large majority of companies intends to develop new activities, in either the classic range of exhibition
industry activities (venue/organizer/services), in other live events or virtual events, or in both: 85% in the Middle East
& Africa, 77% in Europe, 76% in the Americas and 68% in Asia/Pacific .
In terms of geographical expansion, around one company out of two in all regions declare an intention to develop
operations in new countries.
The pages 24 and 25 combine these results for those countries where a significant number of answers were
obtained.
14th Global Exhibition Barometer
(January 2015)5. Priorities in
terms of strategy

15. 15
Stay within current
scope of activities
(as a venue, an organizer
or a service provider)
Develop new activities
within the classical range
of the exhibition industry
(venue / organizer / services)
Develop new activities
in terms of live events
or virtual events
Asia/Pacific
Middle East
& Africa
Europe
Americas
WORLD
Both these developments
14th Global Exhibition Barometer
(January 2015)
Current strategic priorities
related to the range of activities
24% 39% 23% 13%
24%
32%
23%
15%
36%
45%
38%
37%
18%
19%
26%
30%
21%
4%
13%
19%

16. Operate in new countries
16
WORLD
Stay in the same countries as
those where I currently operate
14th Global Exhibition Barometer
(January 2015)
Current strategic priorities
related to geographic exposure
Asia/Pacific
Middle East
& Africa
Europe
Americas
49% 51%
45%
51%
51%
45%
55%
49%
49%
55%

17. 17
Detailed results for CHINA
(19 answers)
Decrease:
10% or more
Increase
Decrease: less
than 10%
I don’t know
How do you expect your turnover to change when
compared to the same period the year before?
H1 H2
2014
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
% of companies declaring that the impact of the “economic crisis”
on their exhibition business is now over and anticipated end
by those who consider that it is not yet over
Top 3 issues
42%
14th Global Exhibition Barometer
(January 2015)
H1 H2
2015
6% 6% 8% 9%6% 6%
17% 18%
88% 88% 67% 55%
8%
18%
44%
56%
2014
58%
0%
16%
26%
0%
Yes I don't know No, in 2015 No, after 2015 No, I don't know
when
19% 20%
24%
19%
2% 2%
11%
4%
Internalmanagement
challenges(ex.
finance,human…
Local/national
competitionfrom
withinthe…
Stateofthe
national/regional
economy
Globaleconomic
uncertainty
Competitionwith
othermedia(ex.
internet,virtual…
Integrationwithother
media(sameas
above)
Environmental
challenges(customer
expectations,…
Other

18. 18
Detailed results for RUSSIA
(15 answers)
14th Global Exhibition Barometer
(January 2015)
Decrease:
10% or more
Increase
Decrease: less
than 10%
I don’t know
How do you expect your turnover to change when
compared to the same period the year before?
H1 H2
2014
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
% of companies declaring that the impact of the “economic crisis”
on their exhibition business is now over and anticipated end
by those who consider that it is not yet over
Top 3 issues
87%
H1 H2
2015
11%
18%
33%
24%
2% 0%
11%
0%
Internalmanagement
challenges(ex.
finance,human…
Local/national
competitionfrom
withintheexhibition…
Stateofthe
national/regional
economy
Globaleconomic
uncertainty
Competitionwith
othermedia(ex.
internet,virtual…
Integrationwithother
media(sameas
above)
Environmental
challenges(customer
expectations,…
Other
13%
0%
7%
67%
13%
Yes I don't know No, in 2015 No, after 2015 No, I don't know
when
14%
43%
36%
7%
2014
20% 27% 23%
33%
27%
40% 54%
25%
53%
33%
17%
23% 25%

19. 19
Detailed results for GERMANY
(13 answers)
14th Global Exhibition Barometer
(January 2015)
Decrease:
10% or more
Increase
Decrease: less
than 10%
I don’t know
How do you expect your turnover to change when
compared to the same period the year before?
H1 H2
2014
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
% of companies declaring that the impact of the “economic crisis”
on their exhibition business is now over and anticipated end
by those who consider that it is not yet over
Top 3 issues
54%
H1 H2
2015
18%
9%
25% 25%
27% 45% 17% 17%
55% 46%
50% 42%
8%
16%
50%
42%
8%
2014
46%
0%
15% 15%
23%
Yes I don't know No, in 2015 No, after 2015 No, I don't know
when
17%
25%
22%
14%
8%
6% 6%
3%
Internalmanagement
challenges(ex.finance,
humanresources,staff,
training)
Local/national
competitionfromwithin
theexhibitionindustry
Stateofthe
national/regional
economy
Globaleconomic
uncertainty
Competitionwithother
media(ex.internet,
virtualtradeshows,
socialmedia)
Integrationwithother
media(sameasabove)
Environmental
challenges(customer
expectations,
regulations,etc.)
Other

20. 20
Detailed results for USA
(13 answers)
14th Global Exhibition Barometer
(January 2015)
Decrease:
10% or more
Increase
Decrease: less
than 10%
I don’t know
How do you expect your turnover to change when
compared to the same period the year before?
H1 H2
2014
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
% of companies declaring that the impact of the “economic crisis”
on their exhibition business is now over and anticipated end
by those who consider that it is not yet over
Top 3 issues
21%
H1 H2
2015
0%
29% 33% 33%
0% 0%
5%
0%
Internalmanagement
challenges(ex.finance,
humanresources,…
Local/national
competitionfromwithin
theexhibitionindustry
Stateofthe
national/regional
economy
Globaleconomic
uncertainty
Competitionwithother
media(ex.internet,
virtualtradeshows,…
Integrationwithother
media(sameasabove)
Environmental
challenges(customer
expectations,…
Other
69%
0%
23%
0%
8%
Yes I don't know No, in 2015 No, after 2015 No, I don't know
when
50%
50%
2014
20%
33% 25% 30%
80%
67% 75% 70%

21. 21
Detailed results for SOUTH AFRICA
(13 answers)
14th Global Exhibition Barometer
(January 2015)
Decrease:
10% or more
Increase
Decrease: less
than 10%
I don’t know
How do you expect your turnover to change when
compared to the same period the year before?
H1 H2
2014
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
% of companies declaring that the impact of the “economic crisis”
on their exhibition business is now over and anticipated end
by those who consider that it is not yet over
Top 3 issues
54%
H1 H2
2015
9% 17%
8%
91% 83%
85% 92%
7% 8%
54%
46%
2014
46%
0%
23%
15% 15%
Yes I don't know No, in 2015 No, after 2015 No, I don't know
when
12%
21% 24%
19%
5%
7%
10%
2%
Internalmanagement
challenges(ex.
finance,human…
Local/national
competitionfromwithin
theexhibitionindustry
Stateofthe
national/regional
economy
Globaleconomic
uncertainty
Competitionwithother
media(ex.internet,
virtualtradeshows,…
Integrationwithother
media(sameasabove)
Environmental
challenges(customer
expectations,…
Other

22. 22
Detailed results for TURKEY
(8 answers)
14th Global Exhibition Barometer
(January 2015)
Decrease:
10% or more
Increase
Decrease: less
than 10%
I don’t know
How do you expect your turnover to change when
compared to the same period the year before?
H1 H2
2014
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
% of companies declaring that the impact of the “economic crisis”
on their exhibition business is now over and anticipated end
by those who consider that it is not yet over
Top 3 issues
62%
H1 H2
2015
12%
21% 24%
19%
5%
7%
10%
2%
Internalmanagement
challenges(ex.finance,
humanresources,staff,
training)
Local/national
competitionfromwithin
theexhibitionindustry
Stateofthe
national/regional
economy
Globaleconomic
uncertainty
Competitionwithother
media(ex.internet,
virtualtradeshows,
socialmedia)
Integrationwithother
media(sameasabove)
Environmental
challenges(customer
expectations,
regulations,etc.)
Other
38%
0%
13%
25% 25%
Yes I don't know No, in 2015 No, after 2015 No, I don't know
when
50%
50%
2014
14%
25% 33%
14%
100%
72% 75% 67%

23. 23
Detailed results for ITALY
(7 answers)
14th Global Exhibition Barometer
(January 2015)
Decrease:
10% or more
Increase
Decrease: less
than 10%
I don’t know
How do you expect your turnover to change when
compared to the same period the year before?
H1 H2
2014
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
% of companies declaring that the impact of the “economic crisis”
on their exhibition business is now over and anticipated end
by those who consider that it is not yet over
Top 3 issues
71%
H1 H2
2015
33% 33% 29% 33%
67% 67% 71% 67%
14%
86%
2014
29%
0% 0%
29%
43%
Yes I don't know No, in 2015 No, after 2015 No, I don't know
when
10%
14%
29% 29%
5% 5%
10%
0%
Internalmanagement
challenges(ex.
finance,human…
Local/national
competitionfromwithin
theexhibitionindustry
Stateofthe
national/regional
economy
Globaleconomic
uncertainty
Competitionwithother
media(ex.internet,
virtualtradeshows,…
Integrationwithother
media(sameas
above)
Environmental
challenges(customer
expectations,…
Other

24. 24
Stay within current scope
of activities
(as a venue, an organizer or
a service provider)
Develop new activities within
the classical range of the
exhibition industry (venue /
organizer / services)
Develop new activities
in terms of live events
or virtual events
South Africa
Russian
federation
Italy
Germany
WORLD
Both these developments
14th Global Exhibition Barometer
(January 2015)
Current strategic priorities
related to the range of activities
for those countries where a significant
number of answers were obtained
24% 39% 23% 13%
18%
20%
20%
21%
27%
57%
50%
27%
20%
33%
36%
53%
43%
25%
45%
40%
33%
7%
13%
25%
9%
20%
13%
36%
7%China
Turkey
USA

25. Operate in new countries
25
WORLD
Stay in the same countries as
those where I currently operate
14th Global Exhibition Barometer
(January 2015)
Current strategic priorities
related to geographic exposure
for those countries where a significant
number of answers were obtained
49% 51%
20%
42%
43%
62%
64%
86%
100%
80%
58%
57%
38%
36%
14%
South Africa
Russian
federation
Italy
Germany
China
Turkey
USA

26. 26
The 14th Global Barometer survey, conducted in December 2014, was answered by 203 companies from 55 countries.
Its results, combined with those of the previous surveys, provide a pulse on the exhibition industry since the end of
2008.
Even though the situation appears rather solid with a majority of companies from all regions declaring an increase of
their turnover since at least 2011, less than one company out of two declares an increase of annual profit of more than
10% for 2014 and only 41% of respondents consider that the economic crisis is now over.
Detailed results for several key national markets indicate a general positive outlook on all issues for 2014 and 2015 for
both USA and China, but with a small slowdown in turnover increase anticipated in China for 2015; however, significant
differences appear in Europe, with turnover increase expected in 2015 varying from 2 companies out of 3 in Turkey or
Italy to 1 out of 2 in Germany, and only 1 in 10 in Russia.
The most important issues for the business remains related to the general economic situation with the state of the
national/regional economy and the global economic uncertainty consistently selected as among the 3 most important
business issues for the last 4 years, together with local competition and internal management challenges. Environmental
challenges (customer expectations, regulations, etc.) appear as the next most important issue.
Most companies are planning new business developments: 76% are planning new activities in either the classic range of
exhibition activities (venue/organizer/services) or in live or virtual events (or both) and 51% plan to expand exhibition
operations to new countries.
THE NEXT GLOBAL BAROMETER SURVEY WILL BE RUN IN JUNE 2015 – PLEASE PARTICIPATE!
14th Global Exhibition Barometer
(January 2015)Conclusion

27. 27
14th Global Exhibition Barometer
(January 2015)Appendix
Number of survey replies per country/region - Total = 203 (in 55 countries/regions)
North America 19 Europe 87 Middle East / Africa 30 Asia & Pacific 53
Canada 3 Austria 1 Bahrain 1 Australia 3
Mexico 2 Belgium 5 Iran 3 Azerbaijan 1
USA 13 Croatia 1 Iraq 1 China 19
(*) 1 Czech Republic 1 Jordan 2 India 6
France 2 Lebanon 1 Japan 3
Georgia 1 Oman 2 Kazakhstan 1
Central & South America 14 Germany 13 Saudi Arabia 1 Malaysia 3
Argentina 2 Greece 1 South Africa 13 New Zealand 2
Bolivia 1 Italy 7 United Arab Emirates 2 Pakistan 1
Brazil 2 Kosovo 1 Tunisia 1 Singapore 6
Colombia 4 Luxembourg 1 (*) 3 South Korea 2
Ecuador 2 Netherlands 3 Thailand 2
Honduras 1 Norway 1 (*) 4
Peru 1 Poland 2
(*) 1 Portugal 2
Russian
Federation 15
Slovenia 1
Spain 4 (*)several countries
(regional answer)Sweden 4
Switzerland 1
Turkey 8 (**) a ratio was applied
when necessary to the
answers from South
Africa in order not to
produce biased
consolidated regional
results
Ukraine 3
United Kingdom 6
(*) 3

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