3. Standing out is good as
long as there is balance
Do not follow where the path may lead; go
instead where there is no path and leave a
trail
~ Ralph Waldo Emerson
21. Career Highlights
Research Strategy Business Cases
to identify for regional needs financial & consumer
opportunities analytics
Spearheaded Expanded Brand Communication
New category & Product line skus Facebook, Twitter, Events,
incremental growth In-home & mobile Website community,
products e-commerce
Centralized Brand Image Increased Synergy Implemented Process
National marketing & Direct Across regions reducing Measure, report , track performance
mail campaigns cost & improving revenue for consumer retention
22. Top Initiatives
Identified new opportunities for Latin Amer. through focus groups & research
Developed product & brand strategies in accordance to regional needs
Applied financial business case scenarios & consumer analytics to drive category
innovation & product roadmap
Spearheaded an innovative category of water products under Clear2o brand
resulting in $20M of incremental revenue for the company
Expanded the portfolio & helped secure 3 non-traditional channels, increasing dist.
Created strategies for retail & digital brand communication (TV, Facebook, Trade
displays, launch events, e-commerce, interactive website, print and infomercials)
through partnership with Lance Armstrong
Generated effective, centralized national marketing/direct mail campaigns to
ensure consistent brand messaging and image, increasing revenue by $2M
Increased synergies across regions to reduce spend, and gain efficiencies
Implemented process to execute, measure, report and analyze all direct marketing
activities: quantify expected results and track performance
Developed and acquired a patent for a new iron function
Focused on developing and managing marketing activities, channel
management, and pricing strategies for the category
Successfully assisted in rationalizing skus, an overall 15% cost reduction & 4%
margin increase.
23. Career Accomplishments
(consumer validated)
Water filtration category
2 tank iron
Patent:
Steam Iron (#7191554)
http://patft.uspto.gov/netacgi/nph-
Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearchadv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=almanzar.INNM.&OS=in
%2Falmanzar&RS=IN%2Falmanzar
24. Key Traits & Competencies
Traits:
Enthusiastic Future oriented/ visionary leadership
integrity & trust self development creative thinker
service oriented innovative
team work & cooperation entrepreneurship imagine
optimistic inspire influence self confident mentoring
analytical motivational consumer oriented
Competencies:
Product development developing brand strategies marketing
traditional media social media plans e-commerce events
product pricing promotion channel marketing market research
advertising media planning project management budgeting B2C B2B
25. How I get things done!
I take on new projects
with confidence
My experience guides
I overcome challenges
me; however, my
with perseverance and
passion & creativity optimism
drive me
“Whatever it takes” & “Can Do Attitude”
26. I speak…
English Spanish
… and a basic understanding of
Portuguese
29. Special Projects
Through product development & brand management, built a new water filtration category for the
company, a portfolio of water filtration products using innovative technology and designs to
promote "green" alternatives that offer consumers a change in behavior toward healthier, cost
effective & eco-friendly solutions.
As part of the Clear2O® marketing launch strategy, partnered with Lance Armstrong, managed
and built an online/ social media program to drive to retail. Launched Clear2Go™ brand
through a nationwide Brand awareness program in conjunction with National Earth day (Earth
Day Network).
Worked as Brand Ambassador for Clear2go and featured on TV infomercials
While managing the Black & Decker garment care category, implemented a co-marketing
campaign in conjunction with P&G (Proctor & Gamble) Downy Wrinkle Releaser® for “break
through the clutter” strategy of the 2 tank Black & Decker iron.
Acquired a patent for a new iron function
Patent:
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-
adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=almanzar.INNM.&OS=in%2Falmanzar&RS=IN%2Falmanzar
30. Financial Times Weekend Magazine
August 2, 2009
Impressions 275,690 (U.S. numbers)
about bottles ending up in landfills.
