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Innovation and design as
drivers of social change
-what does it take?

Christian Bason, Director
Why do we need more public
    sector innovation?
“We haven’t got the
money, so we’ve got
to think!”
             Ernest Rutherford
Value of public sector innovation

               Productivity




  Service                     Outcomes
experience




               Democracy
Two paradigm shifts?
                  Co-creation




Professionals                   Co-production
produce




                   Experts
                   create
Involving citizens is
about creating ideas that
have a better chance of
working for them.
Co-creation


The systematic process
of creating new public
policies and services
with people, not for them.
New mode of knowledge



Professional empathy
Experiencing what citizens experience
New meaning for adult mentally disabled
From a ”case” to being a person with a future
From digitally incompetent to digitally self-reliant
Different kind of process



Rehearsing the future
Design as driver of policy and service co-creation
“Everyone designs who devises courses
of action aimed at changing existing
situations into preferred ones.”

                      Herbert Simon (1968)
Design

Challenging
Reimagining problems & opportunities

Human
Understanding drivers of behaviour

Experimental
Prototyping as a vehicle for learning

Concrete
Visualising to enable cross-cutting dialogues
The
service
journey...

...and points
of pain.
Prototyping: Storyboard
Mapping system
resources, current and
potential, over time – to
enable system redesign.
Co-production

An approach that seeks to
leverage all available
resources to produce the best
possible outcomes for citizens
and society at the lowest
possible cost.
Producing outcomes FOR…




            Services,
Authority   regulations,     Citizens
            benefits, etc.
Producing outcomes WITH...

               Family / friends

Authorities                             Local
                                      community
                Outcomes
                Citizen + society
                                        Non-
  Businesses
                                    governmental
                                    organizations
                  Citizen
What’s new?
Not a new
phenomenon, but a
new awareness

Policies and services do
not ”arrive” in a vacuum

Fit with recipients’
experience and practices
shapes outcomes

Other actors are always
part of the picture
Three
approaches to
creating value
through co-
production
Redefine
Find and build capacity
                          www.tacsi.au.org
Platform


   Facilitate
Traditional   Co-production


Optimize      Redefine

Help          Invest in capacity

Authority     Platform
Challenging public services

1. New professional identities for public
   service staff: How to make the transition
   from ‘authority’ to ‘platform’?

2. Radical redesign of public systems:
   Everything could potentially change...

3. What is the role of public managers in a
   model of co-production?
The leadership challenge

“My staff don’t question the new
insights we gained from involving
citizens. But they question the
consequences for our organization”.

          Public Manager
Policy Press
        2010
mind-lab.dk/en
christianbason

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