Once our new logo was finalized, we turned our attention to redesigning our website and transferring everything over to our new domain.
Our new branding would need to shine through, both in the textual and visual elements of the website.
www.contentsparks.com
2. contentsparks.com
Once our new logo was finalized, we turned our
attention to redesigning our website and
transferring everything over to our new
domain.
4. contentsparks.com
We planned to use the colors in the logo sparks
throughout the website to put a visual stamp
on the branding.
5. contentsparks.com
In addition to the orange, aqua and indigo, we
added a smart, elegant gray for those areas
where large splashes of the brighter colors
might be visually overwhelming, such as in the
footer.
6. contentsparks.com
The bursts of color throughout the website
would reinforce our visual branding, making it
easier to instantly recognize and remember
our brand across the Internet, too.
7. contentsparks.com
As well as using our brand colors for emphasis,
we used them to designate the three levels of
content we offer: Flash (aqua), Beacon
(indigo), Blaze (orange).
8. contentsparks.com
Each content level is now easy to recognize by
color alone. Each has a color-coded,
specially-designed icon, and each has a
new, branded ebook cover and other
graphics which spotlight that particular color.
16. contentsparks.com
We decided to keep the WordPress theme we
were already using, but upgraded our Home
page, giving it a more modern look and
drawing attention to our updated marketing
messages.
17. contentsparks.com
We used our color scheme to divide the Home
page into sections, each horizontal bar taking
one of our colors.
18. contentsparks.com
The website now pulled together our new
marketing messages and visual branding and
we were ready to announce our rebranding
to the world. More on that in our next post.
This is part 1 of a series we’re doing in which we’re telling our own story of the rebranding of our business from Business Content PLR to Content Sparks.
Part 1 called Rebranding: Making the Decision.
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