Link building has always been the crux of any search engine optimization campaign. Kshitija Chavan, a SEO professional working with Convonix, has created an informative presentation on how link building has evolved dramatically over the years. She brings out the importance of discarding age-old linking techniques, & specially highlighted the fact that SEO experts need to move beyond traditional link building methods to ensure that they remain relevant in the search results. She has also identified some potential link avenues which bring not only SEO value, but are beneficial from a user’s perspective too.
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
New Age Link Building
1. NEW AGE LINK BUILDING WITH
PRESENTATIONS & IMAGES
By-
Kshitija Chavan
Asst. Project Manager
Search Engine Optimization
2. TRADITIONAL LINK BUILDING
Blogs Directory
Press Release Articles
Forums Blog Commenting
What more? What’s New?
3. POWER POINT PRESENTATIONS
Effective and concise content
Hold users attention
No lengthy and boring text
Provision to add images and graphical
data
4. PRESENTATION PLATFORMS
1. Slide Share
World’s largest community for sharing ppts with 60
million monthly visitors
Great source of inspiration to create ppts for your
own business
Grow your professional network (get in contact with
similar people)
Get a chance for content to go viral (get shared on
blogs, twitter, FB)
5. TIPS FOR OPTIMIZING WITH SLIDE SHARE
(BASIC)
Provides link back from the account page
Add location, business type
Keyword in title
Summary 3000 characters allowed
Keywords in Tags
Speaker notes
Helps you create a professional profile
Also allows link to social media platforms
6. ADVANCED
Insert youtube videos within ppts
SS also supports documents, PDFs and videos
Embed slideshare widgets on your site
7. ADVANTAGES
In 2011 SlideShare had a major makeover wherein
they ditched Adobe Flash Player and rebuilt the
entire site on HTML 5
Spiders can read all text within slides
SlideShare is viewable on every kind of mobile
device, from iPads to iPhones to Android devices
and beyond
Website is now loads 30% faster
10. OTHER PLATFORMS
scribd.com
slideboom.com
authorstream.com
myplick.com
powershow.com
slideserve.com
calameo.com
All these sites provide back links and are crawlable
12. HOW TO USE IT FOR SEO?
Sign up and create a profile page for your brand
Get a link back to your homepage
Add tags to each of your image
Add descriptions with links embedded in them
Join related groups and connect with people from
the same industry
This presentation talks about using link building from presentation & image sharing sites, during the course of a SEO campaign. As we did our usual <a href="http://www.convonix.com/seo-services-and-analysis/" title="SEO Strategy, Analysis & Audit">SEO analysis</a>for a site, we have come across numerous instances where archaic links like blogs, directories have not worked. So here we have explored new avenues where rich media like presentations & images can be used to create links.
Have you ever wondered what can you do beyond the traditional link building? The search world is growing day by day and we need innovative ideas to keep leading in the race of “Ranking on Google”. We need to come out of the shell of conventional links and think different from just directories, blogs, articles etc.
How about achieving links to your website via power point presentations? That’s something new, isn’t it? The basic advantage of power point presentations is that you can present all of your data in a concise manner and insert statistical or graphical information. In short, you can convert lengthy text into short slides which will hold users attention better. In fact, we were exploring <a href="http://www.convonix.com/video-seo/" title="SEO For Videos">SEO for videos </a>too, but it is very effort intensive & may not be a reasonable solution in the long term.
: One of the very famous presentation uploading sites - Slide Share. It has a huge user base and is a great source of inspiration for creating ppts of your own. Just imagine the number of people that will see your brand via these ppts.
From an SEO standpoint, there are many features you can optimize on Slide Share even with a basic account.
Sign up for the ‘PRO’ account on Slide Share and you can gain access to advanced features like inserting YouTube videos, PDFs and optimize transcripts.
The main advantage of uploading PPTs on Slide Share is that the entire site has been built with HTML 5 and is hence spider friendly. Plus, Slide Share is viewable on all latest mobile devices from iPads to iPhones to android devices.
Gauging the results from Slide Share is very subjective. The number of views or downloads, comments and social sharing are key indicators of your presentation’s performance which in turn will help your brand.
Here are some of the ranking improvements seen for a few of my site keywords that were targeted on Slide Share. One of our numerous successful <a href="http://www.convonix.com/servicetype/seo-case-studies/" title="SEO Case Studies @ Convonix">SEO client case studies</a>.
: There are many such sites that allow you to upload presentations and provide back links to your own site. http://www.moreofit.com/similar-to/www.slideshare.net/Top_10_Sites_Like_Slideshare/
Another modern link building platform that has always been there, but has been overlooked for some reason. Image sharing sites like Flickr.com.
There are many ways to use Flickr for SEO. Follow these steps and get your brand images on Flickr.